Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon updated its video ad features, allowing Sponsored Brand Video (SBV) ads to link directly to Brand Stores, facilitating brand promotion. Meanwhile, four European countries will implement an automatic removal policy for aged inventory. Sellers need to adjust their advertising strategies and check inventory settings promptly to avoid unnecessary losses and seize peak season opportunities. This includes optimizing SBV campaigns to leverage the direct-to-store functionality and proactively managing inventory levels to comply with the new European policy.

01/05/2026 Logistics
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Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon's new storage policy might introduce paid storage expansion. This article delves into the details, including the shift from quantity-based to volume-based restrictions, monthly IPI score assessments, and the inclusion of in-transit inventory. It also cautions sellers about the risks of the 'Direct Shipping Policy' and shares tips for expanding storage during peak seasons. The aim is to help sellers effectively address storage challenges while maintaining compliant operations.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Seller Fulfilled Prime Program

Amazon Sellers Gain Edge with Seller Fulfilled Prime Program

This article provides an in-depth analysis of Amazon's SFP (Seller Fulfilled Prime) new policy, highlighting its importance and eligibility requirements. It offers key considerations for the SFP trial period and secrets to leverage Prime effectively. The aim is to help sellers seize opportunities, secure the Prime badge, and ultimately achieve sales growth. Understanding these nuances is crucial for sellers aiming to optimize their performance and capitalize on the benefits of Amazon's Prime program.

01/05/2026 Logistics Encyclopedia
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Amazon Expands A Content Tools to Improve Seller Conversions

Amazon Expands A Content Tools to Improve Seller Conversions

Amazon is offering advanced A+ page features, allowing regular sellers to use multimedia modules like videos and carousels to improve product conversion rates. Eligibility requires all ASINs in the store to utilize A+ content, and at least 15 A+ submissions approved within the past 12 months. Sellers meeting these criteria are encouraged to seize this beta testing opportunity and upgrade their A+ pages as soon as possible to leverage the enhanced features and potentially boost sales.

01/04/2026 Logistics Industry Insights
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Amazon Expands A Content Tools to Boost Seller Sales

Amazon Expands A Content Tools to Boost Seller Sales

Amazon sellers, take note! Even regular sellers can now use advanced A+ Pages for free! This article details the features, application requirements, and important considerations for advanced A+ Pages. Learn how to create more compelling product detail pages, boost conversion rates and sales, and achieve significant performance growth. Optimize your product listings and attract more customers with this powerful tool. This guide provides the necessary information to leverage A+ Pages effectively and maximize your potential on the Amazon platform.

01/04/2026 Customs Knowledge
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Amazon Sellers Report Erroneous best Seller Tags Sales Drops

Amazon Sellers Report Erroneous best Seller Tags Sales Drops

Amazon sellers have recently faced issues such as an abnormal proliferation of the "Best Seller" badge and main image alterations, leading to sales decline. This article analyzes the causes of these problems and provides specific recommendations for main image optimization. The aim is to help sellers overcome these challenges and improve their operational capabilities on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Seller Training Costs Key Factors and Smart Investments

Amazon Seller Training Costs Key Factors and Smart Investments

Amazon e-commerce training costs are influenced by various factors, including teaching methods, class sizes, location, instructors, curriculum development, and learning duration. Students should comprehensively consider their needs and budget to rationally choose the most cost-effective course to achieve their learning goals. It's important to weigh all these aspects before committing to a specific training program to ensure it aligns with individual requirements and financial constraints, ultimately maximizing the return on investment in their e-commerce education.

01/04/2026 Logistics Encyclopedia
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Amazon Launches Search Query Dashboard to Boost Seller Sales

Amazon Launches Search Query Dashboard to Boost Seller Sales

The Amazon Search Query Performance dashboard is a crucial tool for brand sellers to unlock sales growth. By analyzing customer search behavior, sellers can optimize keyword strategies, improve product listings, adjust advertising campaigns, and discover new product opportunities. This dashboard provides key data such as search volume, click-through rate, and conversion rate, helping sellers comprehensively understand product performance and enhance their competitiveness on the Amazon platform. It allows for data-driven decisions to improve visibility and drive sales.

01/04/2026 Logistics Industry Insights
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Dongguan Seller Wins Case Against Amazon Boosting Chinese Merchants

Dongguan Seller Wins Case Against Amazon Boosting Chinese Merchants

A major seller in Dongguan won a lawsuit against Amazon, revealing the possibility for Chinese sellers to protect their rights amidst the account suspension wave. This article analyzes the impact of the suspension wave, self-rescue methods for sellers, and Amazon's strategy of prioritizing buyers over sellers. It also explores the influence of independent websites and multi-channel strategies on the new landscape of cross-border e-commerce. Furthermore, it emphasizes the importance of a win-win relationship between platforms and sellers for a healthy and sustainable e-commerce ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Enforces Seller Compliance with New Account Transfer Policy

Amazon Enforces Seller Compliance with New Account Transfer Policy

Amazon Europe launched a new account business transfer policy, allowing sellers to change the legal entity of their accounts and achieve compliant operations. The process involves signing a transfer agreement, account verification, and document submission, aiming to address account risks arising from legal entity changes and provide security for sellers. Compliance is an inevitable trend in cross-border e-commerce, and sellers should actively respond to it. This policy helps sellers maintain operational continuity while adhering to European regulations.

01/04/2026 Logistics Industry Insights
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