Amazon Sellers Focus on ACOS to Boost Ad Profitability

Amazon Sellers Focus on ACOS to Boost Ad Profitability

This article provides an in-depth analysis of the ACOS metric in Amazon Advertising, highlighting its significance and influencing factors. It emphasizes the importance of ACOS optimization for improving store profitability. The article proposes several ACOS optimization strategies, including optimizing ad placement bids, negating ineffective keywords, and leveraging long-tail keywords. The aim is to assist sellers in achieving refined advertising operations on Amazon, effectively controlling advertising costs, and ultimately enhancing profitability.

01/16/2026 Logistics Encyclopedia
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Chinese Sellers Gain Edge in Amazon Global Marketplace

Chinese Sellers Gain Edge in Amazon Global Marketplace

This article delves into the profit model of Amazon Global Store, revealing the core factors that influence revenue and providing professional advice on high-yield product categories and market selection. Through refined operations and cost control, Chinese sellers are expected to achieve sustainable profitability in the blue ocean of cross-border e-commerce. The analysis focuses on optimizing strategies for product sourcing, pricing, and marketing to maximize returns within the Amazon Global Store ecosystem.

01/15/2026 Logistics Industry Insights
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Flexport Simplifies Amazon EU FBA Shipping for Sellers

Flexport Simplifies Amazon EU FBA Shipping for Sellers

This article outlines the steps for creating an Amazon Europe Station FBA shipment plan. It emphasizes the importance of selecting logistics partners like Flexport to help sellers efficiently manage their Europe Station logistics. Proper planning and choosing the right partner are crucial for smooth operations and cost-effective shipping within the European Amazon marketplace. This guide aims to provide a clear understanding of the process and highlight key considerations for optimizing FBA shipments to Europe.

01/20/2026 Logistics Encyclopedia
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Amazon Warns of Warehouse Delays Ahead of Peak Season

Amazon Warns of Warehouse Delays Ahead of Peak Season

This article provides the latest Amazon warehouse congestion alerts (Jan 12-Jan 18) and combines them with Maitron Logistics' shipping schedule. It offers strategic advice for sellers to cope with congestion, including planning shipments in advance, selecting appropriate warehouses, and optimizing inventory management. This helps sellers mitigate risks and ensure smooth warehouse receiving. By proactively addressing potential delays, sellers can maintain efficient supply chains and avoid costly disruptions to their Amazon FBA operations.

02/12/2026 Logistics
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Amazon Sellers Struggle With Product Volatility Profitability

Amazon Sellers Struggle With Product Volatility Profitability

This article shares practical strategies such as new product testing, creator ads, and minimalist ads through three real-world Amazon store incubation case studies. It also explores how to optimize store operations through data analysis and pricing strategies, helping sellers achieve sales growth and profitability breakthroughs. The case studies provide actionable insights into launching and scaling successful Amazon businesses by focusing on efficient advertising spend and data-driven decision-making to improve overall store performance.

02/02/2026 Logistics Industry Insights
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Amazon Sellers Urged to Verify US Zip Codes to Prevent Shipping Errors

Amazon Sellers Urged to Verify US Zip Codes to Prevent Shipping Errors

This article provides a comprehensive guide to filling out US zip codes for Amazon, covering the importance of zip codes, correct filling methods, common errors, remedies, and batch address verification techniques. By mastering this knowledge, sellers can avoid logistical problems caused by incorrect zip codes, improve operational efficiency, and achieve explosive order growth. It emphasizes the critical role accurate zip codes play in smooth Amazon operations and offers practical solutions for ensuring address accuracy.

02/05/2026 Logistics Encyclopedia
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Ebay Sellers Guide How to Achieve Top Status

Ebay Sellers Guide How to Achieve Top Status

This article provides a detailed interpretation of the requirements for becoming an eBay Top Rated Seller. It covers hard metrics like sales volume, order handling, defect rate, and late shipment rate, as well as soft skills like seller reputation. Achieving Top Rated Seller status translates to increased visibility and conversion rates, making it a crucial step in elevating store ranking and unlocking the key to increased traffic. Meeting these criteria is essential for success in the competitive eBay marketplace and maximizing potential for growth.

01/04/2026 Customs Knowledge
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Etsy Resolves Technical Issue for Chinabased Sellers

Etsy Resolves Technical Issue for Chinabased Sellers

The technical glitch affecting Etsy's Mainland China shops due to the DAC7 policy has been resolved, and affected shops are back online. Seller information verification is temporarily suspended; the platform will provide advance notice when re-verification is required. This incident highlighted the discrepancies in how Etsy handles seller information from different countries and regions, prompting the platform to prioritize support for Mainland China sellers. The issue underscored the need for a more unified and equitable approach to international seller management on the Etsy platform.

02/05/2026 Customs Knowledge
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Amazon Sellers Shift Focus from Results to Compliance

Amazon Sellers Shift Focus from Results to Compliance

Amazon sellers often face account suspensions due to prioritizing sales over platform compliance. This article argues that Amazon values compliant operational practices and customer experience more than just sales figures. It suggests sellers establish comprehensive behavioral guidelines, strengthen process monitoring, encourage compliant innovation, and diversify performance metrics for sustainable growth. Focusing on these aspects helps sellers avoid violations and build a long-term, successful business on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Prioritize Profitability Over Vanity Metrics

Amazon Sellers Prioritize Profitability Over Vanity Metrics

Amazon sellers need to move beyond a sole focus on traffic and prioritize product profitability. Improving listing conversion rates and keyword rankings, while developing differentiated products with strong brand value, are key strategies for navigating increasing competition and achieving sustainable growth. This involves creating high-profit products that stand out and command a premium, rather than solely chasing volume. A shift in mindset towards profit-driven operations is crucial for long-term success on the Amazon platform.

01/04/2026 Logistics Industry Insights
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