This article analyzes the crucial timelines for preparing for Amazon Prime Day, urging sellers to start preparations promptly. It highlights deadlines for promotion applications and inventory receiving, advising sellers to thoroughly prepare across supply chain, logistics, and inventory management. This proactive approach aims to ensure sellers can effectively capitalize on the sales opportunities presented by Prime Day.
This article focuses on the issue of irrelevant search terms triggered by broad match keywords in Amazon Sponsored Brands (SB) campaigns. It explains the differences in matching logic between SB and Sponsored Products (SP) ads. Sellers should fully understand the characteristics of SB ads, optimize their keyword strategies, and continuously monitor ad performance to improve advertising efficiency. Understanding these nuances is crucial for maximizing ROI and preventing wasted ad spend when utilizing broad match within Sponsored Brands.
Amazon's European export program is upgraded, allowing sellers to directly sell existing products to over 30 emerging European markets without additional translation or listing transfer. This initiative aims to help sellers expand their market reach and seize the opportunities in emerging e-commerce markets, providing new growth avenues. Sellers can now easily tap into a wider customer base and boost sales by leveraging Amazon's existing infrastructure and streamlined processes for international expansion. This simplifies the process of entering new markets and reduces the barriers to entry for European e-commerce.
This article compiles ten valuable Amazon advertising resources, covering various aspects such as traffic optimization, listing creation, and advertising strategies. It aims to help sellers break through traffic bottlenecks, improve advertising effectiveness, and achieve business growth. Add the designated WeChat to receive the complete version of the materials for free. These resources provide actionable insights and strategies for optimizing campaigns, enhancing listing visibility, and driving more sales on the Amazon platform.
How to identify phishing emails when shopping on Amazon overseas? This article provides four practical tips: verify the sender's email domain, analyze the email content for spelling errors and suspicious links, be wary of IP address links, and reject unknown attachments. By mastering these methods, you can effectively prevent fraud and protect your personal account security. These steps help you stay safe from scams targeting Amazon users.
Amazon's FBM return policy will be adjusted on January 26, 2026. The refund processing period will be extended, and refunds will be automatically issued after the deadline, resulting in the loss of SAFE-T claim eligibility. Sellers need to optimize their processes to avoid potential risks associated with the new policy and ensure timely handling of return requests to maintain claim eligibility.
This article reveals the intellectual property infringement risks and high-profit thresholds hidden behind Amazon's best-selling products. It analyzes five types of high-profit products and emphasizes that small sellers should avoid blindly chasing trends. Instead, they should adhere to long-term strategies and value creation, achieving sustainable growth through differentiated products, brand building, and excellent customer service. The focus should be on building a lasting business rather than solely pursuing fleeting bestsellers, mitigating potential legal issues and fostering customer loyalty.
New UK VAT regulations are impacting Amazon sellers, with Amazon withholding VAT and leading to fund freezes for many accounts. This article analyzes the impact of these new rules and provides strategies to mitigate the risk of frozen funds. These strategies include verifying account status, preparing supporting documentation, considering inventory relocation and withdrawal, utilizing tax-free allowances, and seeking professional tax advisory services. The aim is to help sellers navigate these changes, avoid fund freezing, and protect their earnings.
This article delves into the importance of invoice templates for Amazon US sellers. It details the core functionalities, usage methods, and frequently asked questions regarding these templates. The emphasis is on how selecting the right invoice template is crucial for standardizing financial processes, improving operational efficiency, and mitigating tax risks, ultimately leading to increased profitability. The aim is to help sellers overcome financial chaos and embrace efficient profitability by providing a comprehensive guide to effective invoice management on the Amazon platform.
USPS partnered with Amazon to pilot Sunday delivery, enhancing Prime services and generating additional revenue. This move aims to improve customer satisfaction and compete more effectively in the rapidly evolving e-commerce landscape. However, USPS faces significant challenges, including rising costs, union negotiations, and intense competition from other delivery providers like FedEx and UPS. The success of this Sunday delivery initiative and its impact on USPS's overall profitability remain to be seen. Whether this partnership can help USPS turn a profit in the long run is a key question.
