Amazon Brand Registry Boosts Chinese Crossborder Sellers

Amazon Brand Registry Boosts Chinese Crossborder Sellers

This article delves into the significance of Amazon Brand Registry for Chinese cross-border e-commerce sellers. It elaborates on the mandatory requirements, registration process, and high-value features available after registration. Through case studies and frequently asked questions, this guide provides a comprehensive and practical guide to brand protection and growth, helping sellers achieve compliant growth on the Amazon platform. It covers key aspects of leveraging Brand Registry to safeguard intellectual property and enhance brand presence in the competitive Amazon marketplace.

01/15/2026 Customs Knowledge
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Amazon Ads Drive Rapid Product Launch Success

Amazon Ads Drive Rapid Product Launch Success

Amazon advertising during the new product launch phase is crucial for sellers to quickly boost sales. This article provides a replicable advertising matrix construction method, detailing how to go from zero to hundreds of orders through precise traffic acquisition, layered conversion, and data-driven optimization. It emphasizes the importance of Listing optimization and avoiding common pitfalls, helping sellers achieve rapid growth for their new products. The strategy focuses on a structured approach to advertising, ensuring maximum impact and efficient spending during the critical launch period.

01/15/2026 Logistics Industry Insights
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Amazon Sellers Guide Optimizing Listings Pricing Ads

Amazon Sellers Guide Optimizing Listings Pricing Ads

This article delves into the critical aspects of launching new products on Amazon, covering Listing optimization, pricing strategies, advertising campaigns, and account health maintenance. By providing practical guidance and data-driven insights, it empowers sellers to create best-selling products and stand out in the competitive Amazon marketplace. The focus is on actionable steps to improve visibility, drive sales, and build a strong foundation for long-term success with new product introductions.

01/15/2026 Logistics Industry Insights
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Amazon Tightens Return Rules for Thirdparty Sellers

Amazon Tightens Return Rules for Thirdparty Sellers

Amazon has updated its FBM return policy, automatically authorizing returns and mandating enrollment in the prepaid return label program, posing challenges for FBM sellers. Sellers need to proactively respond by optimizing products, improving service, and setting return rules to reduce return rates, increase profit margins, and adapt to Amazon's policy changes. This includes focusing on accurate product descriptions, high-quality packaging, and responsive customer service to minimize the need for returns and ensure a positive customer experience within the new framework.

01/19/2026 Logistics
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Amazon Rivals Adapt As Ecommerce Logistics Evolve

Amazon Rivals Adapt As Ecommerce Logistics Evolve

In a podcast interview, Rick Watson provides an in-depth analysis of Amazon's impact on traditional logistics, the influence of e-commerce supply chains on overall logistics, and the evolving trends in pricing and service levels. Drawing on Watson's expertise, the article comprehensively interprets the current state and future of e-commerce logistics. It emphasizes the need for businesses to embrace change and actively adapt to the new environment to thrive in the fiercely competitive market. Companies must be proactive to remain competitive.

01/19/2026 Logistics Industry Insights
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Amazon Sellers Face Longterm Storage Fee Challenges

Amazon Sellers Face Longterm Storage Fee Challenges

This article provides an in-depth analysis of Amazon FBA inventory storage duration and the standards for Long-Term Storage Fees (LTSF), highlighting the high cost risks associated with aged inventory. It details the automatic removal policy, LTSF calculation methods, and proposes strategies such as optimizing inventory turnover and promotional clearance sales. The aim is to help sellers effectively manage FBA inventory and reduce operating costs by avoiding LTSF and improving inventory health. Proper planning and execution are crucial for mitigating these fees.

01/19/2026 Warehousing
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Amazon Sellers Face Stricter Variation Policy Compliance

Amazon Sellers Face Stricter Variation Policy Compliance

Amazon is strictly investigating variation violations. Sellers need to understand the three key rules of variation compliance to avoid misuse, non-compliant merging, and repeated splitting of variations. Upon receiving a warning email, carefully study it, conduct self-inspection and correction, and immediately rectify the issues. Then, write a clear and specific Plan of Action (POA) for the appeal. Account health is the cornerstone of operation. Timely handling of violations is crucial for maintaining a healthy account and ensuring continued selling privileges on the platform.

01/19/2026 Logistics Industry Insights
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Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon STV advertising (formerly OTT advertising) provides cross-border e-commerce sellers with a new way to acquire traffic. By precisely targeting video ads on streaming media platforms, sellers can reach potential customers, increase product sales, and enhance brand awareness. A deep understanding of STV advertising's delivery mechanisms and optimization strategies is crucial for success. This includes understanding bidding strategies, audience targeting options, and creative best practices to maximize return on ad spend and drive conversions.

01/22/2026 Logistics Industry Insights
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Amazon Sellers Guide to Mastering FNSKU Labels

Amazon Sellers Guide to Mastering FNSKU Labels

This article focuses on the FNSKU issues commonly encountered by Amazon sellers, providing an in-depth analysis of its definition, function, and how to obtain it. Through clear guidance, it helps sellers use FNSKU correctly, avoid delays in product warehousing, improve inventory management efficiency, and support Amazon operations. Understanding and properly utilizing FNSKU is crucial for efficient fulfillment and avoiding potential issues with Amazon's fulfillment network.

01/22/2026 Logistics Encyclopedia
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Amazon Tightens Review Policy Affecting Seller Listings

Amazon Tightens Review Policy Affecting Seller Listings

Amazon will adjust its variation review sharing policy starting February 12, 2026. Only variations with minor differences and complete functional consistency can share reviews. Variations with substantial differences will have their reviews forcibly separated. This change aims to enhance review authenticity. In the short term, sellers may face challenges such as reduced reviews and conversion pressure. However, it is expected to benefit the platform's ecosystem in the long run by providing more reliable and accurate product information to customers.

01/23/2026 Logistics Industry Insights
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