Amazon Sellers Key Strategies for Effective Promotions

Amazon Sellers Key Strategies for Effective Promotions

This article provides a practical promotion plan template for new Amazon sellers, covering cost accounting, goal setting, advertising budget, reviews & Q&A, operational solutions, and data recording. It aims to help sellers systematically promote their products, improve operational efficiency, and boost sales performance. The template guides new sellers through a structured approach to launching and scaling their products on Amazon, ensuring a comprehensive and data-driven strategy for successful product promotion.

02/04/2026 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Ad Spending

Amazon Sellers Urged to Optimize Ad Spending

This article delves into the crucial aspects of Amazon advertising optimization, emphasizing the importance of avoiding blind daily adjustments. It analyzes optimization strategies for various keyword scenarios and provides insights into optimizing both automatic and manual campaigns. Furthermore, it offers recommendations on optimization frequency, helping sellers avoid the negative impact of frequent adjustments on ad relevance and performance. The goal is to improve overall advertising effectiveness by understanding the nuances of keyword management and strategic optimization timing.

02/04/2026 Logistics Encyclopedia
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Amazon Sellers Shift Focus As Growth Slows

Amazon Sellers Shift Focus As Growth Slows

Amazon sellers are facing unprecedented challenges, with many withdrawing due to significant platform ecosystem changes. High costs, AI competition, tightening policies, and return issues are major contributors to this exodus. In the future, precise operation will be crucial for survival and growth. Optimizing the supply chain, product differentiation, upgrading operational capabilities, and building organizational capabilities are key strategies to break through the current difficulties and achieve success in the evolving Amazon marketplace.

02/03/2026 Logistics Industry Insights
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Amazon Updates Returns Policy for European Sellers

Amazon Updates Returns Policy for European Sellers

Amazon Europe will update its return and refund policy for self-fulfilled sellers starting in August. The aim is to simplify the return process, clarify refund standards, and introduce a more comprehensive guarantee mechanism. Key aspects of the new policy include return product grading, clear refund definitions, photo evidence mechanisms, and a more efficient refund process. This aims to improve seller operational efficiency and reduce operational risks.

02/03/2026 Logistics
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Amazon China Boosts Crossborder Ecommerce with Dualstrategy

Amazon China Boosts Crossborder Ecommerce with Dualstrategy

Amazon China leverages its dual-engine strategy of “Overseas Shopping” and “Global Selling” to rapidly develop its cross-border e-commerce business. “Overseas Shopping” provides Chinese consumers with a vast selection of authentic overseas products, while Prime membership enhances the shopping experience. “Global Selling” helps Chinese sellers expand into global markets and build global brands. Amazon is committed to being a bridge connecting Chinese consumers with quality global goods and Chinese enterprises with global retail and business procurement markets.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Face Rising store Interception Lawsuits

Amazon Sellers Face Rising store Interception Lawsuits

This article exposes the operational model of malicious Amazon 'Storefront Suspension' TRO (Temporary Restraining Order) lawsuits and their harm to sellers. It provides a comprehensive set of strategies to mitigate risks and protect sellers' rights. These strategies include building a strong intellectual property defense, establishing an infringement monitoring mechanism, actively responding to TRO lawsuits, and implementing a diversified market strategy. The aim is to help sellers navigate the complexities of Amazon's legal landscape and safeguard their business interests from potentially damaging legal actions.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Guide to Avoiding IP Infringement

Amazon Sellers Guide to Avoiding IP Infringement

Infringement is a primary cause of account suspension on Amazon. This article delves into four main types of infringement: trademark, patent, copyright, and image theft. It provides specific prevention strategies, emphasizing the importance of professionalism and avoiding taking chances. The aim is to help sellers operate in compliance, mitigating potential losses and ensuring sustainable business practices on the Amazon platform. Understanding and adhering to intellectual property rights is crucial for long-term success.

02/03/2026 Logistics Encyclopedia
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Amazon Sellers Face VAT Challenges in Europe

Amazon Sellers Face VAT Challenges in Europe

Tightening VAT tax policies in Europe pose new tax compliance challenges for Amazon sellers. This article interprets the new policy content, analyzes potential risks, and proposes corresponding strategies. It recommends that sellers register for VAT as early as possible, choose professional tax agents, conduct self-inspections, and pay close attention to policy dynamics to ensure compliant operations in the European market. Proactive measures are crucial for mitigating risks and maintaining a sustainable business in the face of evolving regulations.

02/03/2026 Customs Knowledge
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Anshun Amazon Aids Crossborder Sellers in Compliance

Anshun Amazon Aids Crossborder Sellers in Compliance

The Anshun Amazon Cross-border E-commerce Operation Center focuses on providing localized services and compliant operational support for domestic sellers on the Amazon platform. This includes key aspects such as store registration, product listing, advertising, and compliance review. With a multilingual customer service team and rigorous compliance audits, it helps sellers efficiently and compliantly expand globally, enhancing their global competitiveness. The center aims to streamline the process for Chinese sellers to navigate the complexities of Amazon and international markets.

02/03/2026 Logistics Industry Insights
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Amazon Aurora Unveils Enterprise Data Management Upgrade

Amazon Aurora Unveils Enterprise Data Management Upgrade

Aurora PostgreSQL Limitless Database is released, supporting petabyte-scale data and millions of writes. Gongsi Technology provides cloud services, security, and digital transformation solutions. This new database offering aims to address the growing demands of modern applications requiring massive scalability and performance. It expands the capabilities of PostgreSQL, making it suitable for handling extremely large datasets and high-throughput workloads. Gongsi Technology's expertise in cloud and security ensures a robust and reliable environment for deploying and managing this powerful database solution.

02/03/2026 Logistics Industry Insights
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