Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Advertising Brand Metrics are a powerful tool for sellers to refine their operations. By quantifying key indicators across the consumer shopping journey – awareness, consideration, and purchase – they help sellers understand brand-customer interaction. This allows for evaluating advertising effectiveness and precisely grasping brand value improvement opportunities. Through case study analysis, it demonstrates how to leverage metrics-driven optimization strategies to achieve lean growth. The metrics provide valuable insights into how consumers perceive and interact with the brand, leading to more effective advertising and improved brand performance on Amazon.

01/04/2026 Logistics Industry Insights
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200 Youtube Influencers Boost Ecommerce Sales

200 Youtube Influencers Boost Ecommerce Sales

Cross-border e-commerce companies face traffic challenges when launching self-developed products. This paper proposes leveraging YouTube influencer marketing strategies, including multi-point bursts and content diversification, to build awareness before product sales and influence potential customer choices. Through case study analysis, it details influencer selection, content strategy, execution tactics, and performance evaluation. The paper emphasizes the importance of pre-launch preparation to avoid a “naked launch” and improve conversion rates, ultimately achieving sales goals. It highlights how strategic influencer collaborations on YouTube can effectively address the traffic bottleneck for new products.

01/05/2026 Logistics Industry Insights
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Temus Rapid Growth Sparks Seller Concerns

Temus Rapid Growth Sparks Seller Concerns

This paper delves into the opportunities and challenges presented by Pinduoduo's Temu platform, revealing the 'rules of the game' behind its low-price competition and blockbuster product strategy. Through comparative analysis of seller case studies, it emphasizes the importance of carefully evaluating one's own strengths and decisively cutting losses when entering Temu. The study provides practical decision-making references for sellers considering the platform and highlights the need for a strategic approach rather than simply chasing trends. It advises a cautious entry and a willingness to pivot if necessary.

12/31/2025 Logistics Industry Insights
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Philippines Initiates Study to Boost Maritime Trade Efficiency

Philippines Initiates Study to Boost Maritime Trade Efficiency

The Philippines has launched a National Customs Time Study at the Manila International Container Port, aimed at enhancing customs clearance efficiency in maritime trade. Supported by the WCO and the UK's HMRC, the project will employ a data-driven approach to identify bottlenecks, with the final report expected by the end of 2025. This study will serve as a foundation for future trade facilitation and national coordination.

08/08/2025 Logistics
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Customs Brokers Key to Trade Compliance Study Finds

Customs Brokers Key to Trade Compliance Study Finds

The article explores how U.S. customs brokers ensure compliance in import operations through responsible supervision and control. It emphasizes the importance of collaboration, reveals specific elements of compliance requirements, and reminds brokers to adhere to regulations in their daily operations to avoid hefty fines.

08/05/2025 Customs Knowledge
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Logistics Forum Study Reveals Key User Behavior Trends

Logistics Forum Study Reveals Key User Behavior Trends

This paper analyzes the behavior patterns and interests of a typical user, 'Honest Cat,' on the Jiyun Baodian forum, revealing the information needs and knowledge anxiety of ordinary freight forwarders. The study found that this user focuses on freight forwarding practices, industry knowledge, and specific port information, but engages infrequently. It is recommended that the platform pay more attention to such users, provide targeted content, and enhance user stickiness. This will help cater to their specific needs and encourage more active participation within the forum.

08/22/2025 Logistics Encyclopedia
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Armenia Enhances Trade Via Customs Time Release Study

Armenia Enhances Trade Via Customs Time Release Study

The WCO organized a TRS workshop in Armenia to enhance customs efficiency and promote trade facilitation. The workshop aimed to improve the effectiveness of Armenian customs procedures. Through the Time Release Study (TRS), bottlenecks were identified and action plans were developed to address them. This initiative aligns with WTO requirements for trade facilitation and contributes to streamlining cross-border trade processes. The TRS provides valuable insights for optimizing customs operations and reducing delays, ultimately benefiting businesses and consumers.

01/05/2026 Customs Knowledge
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Study Reveals Optimal Posting Times for Facebook Instagram

Study Reveals Optimal Posting Times for Facebook Instagram

Mastering the optimal posting times on Facebook and Instagram is crucial for successful social media marketing. This article, based on research data from overseas social media management agency Sprout, reveals the best posting times for various industries on these two platforms. It emphasizes the importance of continuous testing to refine your strategy and maximize engagement. By understanding these insights, you can effectively boost traffic and achieve better results in your social media campaigns.

01/04/2026 Logistics Industry Insights
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