Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
Read More
Shopify Reports Black Friday Sales Surge for Online Stores

Shopify Reports Black Friday Sales Surge for Online Stores

Shopify's $3.36 billion in Black Friday sales reveals new opportunities for independent websites. The report highlights three key areas: capitalizing on the excitement of flash sales, cultivating the European and American markets, and focusing on popular product categories. It also emphasizes the importance of quality, reasonable pricing, and localized operations. Independent website sellers should follow trends and precisely position themselves to stand out in the market. By adapting to these strategies, sellers can maximize their potential for success during peak shopping seasons and beyond.

12/30/2025 Logistics Industry Insights
Read More
Jordan Customs Adopts WCO Audit System to Boost Trade Compliance

Jordan Customs Adopts WCO Audit System to Boost Trade Compliance

The World Customs Organization (WCO) conducted a diagnostic assessment of Jordan Customs' Post Clearance Audit (PCA) system to help Jordan establish an efficient and compliant trade system aligned with international standards. The assessment covered areas such as risk management, information technology, and personnel training, and provided recommendations for improvement. This report will serve as a crucial reference for Jordan Customs in modernizing its PCA system and enhancing its international competitiveness. It aims to support Jordan in achieving trade facilitation goals through improved customs procedures and compliance.

01/07/2026 Customs Knowledge
Read More
Taipei to Changchun LCL Freight Guide Streamlines Crossstrait Shipping

Taipei to Changchun LCL Freight Guide Streamlines Crossstrait Shipping

This article provides an in-depth analysis of LCL (Less than Container Load) ocean freight transportation from Taipei to Changchun, taking Willy International Enterprise Co., Ltd. as an example. It details the challenges and opportunities of cross-strait logistics, the operational process of ocean freight LCL, and key factors in choosing a logistics company. The article also shares practical case studies and frequently asked questions, aiming to help Taiwanese businesses better understand cross-strait logistics, reduce transportation costs, and improve transportation efficiency.

08/21/2025 Port Encyclopedia
Read More
Willy International Enhances Taipeishenzhen Air Freight for Taiwan Firms

Willy International Enhances Taipeishenzhen Air Freight for Taiwan Firms

Willy International Enterprise specializes in cross-strait logistics services between mainland China and Taiwan, providing efficient and convenient air freight solutions. With a professional Taiwanese-funded team, flexible service models, and competitive pricing, we help Taiwanese businesses expand their markets and achieve global trade. We offer dedicated air freight lines ensuring fast and reliable delivery. Our services cater specifically to the needs of Taiwanese businesses operating in or trading with mainland China, streamlining their supply chains and reducing logistical hurdles.

08/21/2025 Logistics
Read More
Welly International Enhances Taipeiqingdao LCL Shipping Efficiency

Welly International Enhances Taipeiqingdao LCL Shipping Efficiency

Welly International Enterprise Co., Ltd. specializes in logistics lines between Mainland China and Taiwan, offering sea and air freight services. Their professional team and extensive experience ensure the safe and timely arrival of goods, providing customized solutions. The company is committed to becoming a trusted partner for businesses by optimizing logistics plans and reducing transportation costs. They focus on providing efficient and reliable services for all types of cargo, especially break bulk, solidifying their position as a leader in cross-strait logistics.

08/21/2025 Logistics
Read More
Chinas Air Cargo Industry Faces Challenges Amid Growth Push

Chinas Air Cargo Industry Faces Challenges Amid Growth Push

China's air freight logistics has experienced rapid growth, but its development is constrained by issues such as a single business model, imperfect service functions, fragmented enterprise operations, and low levels of informatization. Transformation and upgrading are necessary through model innovation, resource integration, technology empowerment, and talent cultivation. This will help address challenges, seize market opportunities, and secure a position in the global air cargo market. Overcoming these limitations is crucial for sustained growth and competitiveness in the evolving landscape of international air freight.

09/26/2025 Logistics Industry Insights
Read More
Alibabas AI Trade Platform Hits 1 Million Users

Alibabas AI Trade Platform Hits 1 Million Users

Alibaba.com's AI search engine, Accio, has surpassed one million enterprise users, marking a significant advancement in AI's application within global trade. Accio leverages natural language processing to empower SMEs, enhancing search efficiency, optimizing customer interaction, streamlining product management, and reducing operational costs. Alibaba.com is leading the transformation of global trade, helping SMEs expand into international markets. This milestone highlights the increasing adoption of AI-powered solutions in facilitating cross-border commerce and improving the competitiveness of small and medium-sized businesses globally.

11/03/2025 Logistics Industry Insights
Read More
Cfos Prioritize Supply Chain Overhaul for Growth

Cfos Prioritize Supply Chain Overhaul for Growth

This article analyzes five key trends reshaping the supply chain from a CFO's perspective: competitive landscape, retailer power, tariff uncertainty, logistics innovation, and digital transformation. It proposes 10 secrets to unlock growth, aiming to help CFOs transform the supply chain from a cost center into a growth engine, creating greater value for the enterprise. The article provides insights into how CFOs can leverage these trends and strategies to optimize supply chain performance and drive business growth in today's dynamic environment.

01/05/2026 Logistics Industry Insights
Read More
Kuaidi100 Enhances Package Tracking for Businesses Consumers

Kuaidi100 Enhances Package Tracking for Businesses Consumers

Kuaidi 100, a comprehensive logistics tracking platform, offers efficient and convenient package tracking services to users through its wide coverage, reliable data, and advanced technology. By connecting users with courier companies, it leverages data-driven insights, providing diverse functionalities and multi-channel access to meet the logistics management needs of both individuals and enterprises. Enterprise-level solutions, such as Kuaidi Guanjia and the API open platform, empower businesses with efficient logistics management and contribute to the upgrading of the logistics industry.

01/07/2026 Logistics
Read More