Crossborder Ecommerce Salon Boosts Digital Marketing in Fuzhou Xiamen

Crossborder Ecommerce Salon Boosts Digital Marketing in Fuzhou Xiamen

Aijing collaborated with Google to host cross-border e-commerce salons in Fuzhou and Xiamen, focusing on overseas digital marketing. Industry experts shared insights on post-pandemic trends in cross-border e-commerce, Facebook promotion strategies, independent website construction, and overseas promotion platform analysis. The events aimed to empower sellers, helping them master digital marketing techniques and achieve business growth. The sessions provided practical advice and strategies for navigating the evolving landscape of international e-commerce and maximizing online presence.

02/12/2026 Logistics Industry Insights
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Video Marketing Boosts Trust and Engagement in Digital Strategies

Video Marketing Boosts Trust and Engagement in Digital Strategies

Video marketing has become a crucial tool for brand promotion due to its ability to build trust, convey information, and evoke emotions. This article delves into the value and advantages of video marketing, outlining the production process and practical techniques. It emphasizes key elements like short videos, attention-grabbing thumbnails, and continuous optimization to help businesses create more impactful video content. By focusing on these areas, companies can enhance their video marketing efforts and achieve better results in their overall brand promotion strategy.

02/11/2026 Logistics Encyclopedia
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MIT Study Proposes Ocean Freight Reforms to Strengthen Supply Chains

MIT Study Proposes Ocean Freight Reforms to Strengthen Supply Chains

MIT's Center for Transportation & Logistics is conducting a research study on ocean freight supply chain visibility. The aim is to understand the current state of the industry and provide companies with insights for optimizing their supply chains and improving operational efficiency. The research focuses on ocean transportation, emphasizes anonymous participation, and offers benefits such as industry benchmarking and enhanced decision-making capabilities. Ocean freight companies are encouraged to participate and contribute to the advancement of the industry.

01/27/2026 Logistics Industry Insights
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Tiktok SEO 7 Tips to Improve Visibility and Algorithm Performance

Tiktok SEO 7 Tips to Improve Visibility and Algorithm Performance

This article delves into TikTok SEO, providing 7 practical tips to boost content visibility and drive traffic. These include keyword research, profile optimization, high-quality content creation, trend exploitation, strategic keyword usage, community engagement, and influencer collaborations. By implementing these strategies, users can significantly improve their content's discoverability on TikTok and achieve substantial traffic growth.

02/02/2026 Logistics Industry Insights
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Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Amazon Relaxes Marketing Rules Amid Yuan Decline Aiding Crossborder Sellers

Amazon Relaxes Marketing Rules Amid Yuan Decline Aiding Crossborder Sellers

Amazon's marketing policies may be loosening, allowing sellers to send marketing emails more broadly. The USD exchange rate breaking 7 offers a temporary respite for cross-border sellers. Amazon Europe is reminding sellers to participate in the Transparency Program to combat counterfeiting risks during the peak season. Walmart has launched a virtual try-on feature to enhance the shopping experience. Amazon Japan has revised registration rules for food, beverage, and alcohol products. These changes and innovations are impacting the e-commerce landscape for both sellers and consumers.

09/30/2025 Logistics Industry Insights
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Tiktok Drives Soccer Card Boom Amid World Cup Marketing Shift

Tiktok Drives Soccer Card Boom Amid World Cup Marketing Shift

This article analyzes the surge in popularity of trading cards on TikTok during the World Cup, revealing new marketing opportunities arising from the fusion of sports events and social media. By examining TikTok user behavior, trending topics, and marketing case studies, it explores how brands can leverage the World Cup hype, utilize experiential marketing, and establish emotional connections with younger users to enhance brand value. The analysis highlights the potential of TikTok as a platform for engaging with sports fans and driving brand awareness during major sporting events.

12/30/2025 Logistics Industry Insights
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Firms Use Free Email for Tiktok Marketing to Cut Costs

Firms Use Free Email for Tiktok Marketing to Cut Costs

This article introduces how to obtain 50 email accounts using the free version of Alibaba Cloud Corporate Email for TikTok account registration, addressing the issues of high registration costs and difficult management associated with Gmail. It details the steps for activating Alibaba Cloud Corporate Email, domain name resolution, modifying the administrator password, generating email accounts, and batch importing email accounts. This provides a low-cost, high-efficiency solution for TikTok matrix operation, enabling users to manage multiple accounts effectively and efficiently.

12/30/2025 Logistics Encyclopedia
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Five Key Strategies for Global Social Media Marketing in 2026

Five Key Strategies for Global Social Media Marketing in 2026

This article delves into five key trends shaping overseas social media marketing in 2026: the explosion of AI-generated content, stricter platform regulations, the rise of interactive content, automated advertising systems, and multi-platform hybrid growth. It emphasizes the importance of differentiated brand personalities, safe and compliant operations, private community building, precise ad targeting, and a multi-platform matrix. The article also recommends using tools like Maskfog to ensure account security and facilitate marketing growth in the evolving landscape.

01/15/2026 Logistics Industry Insights
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Leon Deng B2B Firms Must Embrace Digital Marketing to Succeed

Leon Deng B2B Firms Must Embrace Digital Marketing to Succeed

Marketing expert Deng Xianliang points out that foreign trade B2B enterprises should actively embrace online marketing, utilizing strategies such as long-tail keywords, differentiated marketing, and niche language markets, while remaining sensitive to new trends. He emphasizes that fully leveraging the advantages of the internet is crucial for foreign trade companies to expand their markets, reduce costs, and enhance their competitiveness. Embracing these digital strategies is essential for success in the modern global marketplace.

01/27/2026 Logistics Industry Insights
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