In early 2021, a series of cross-border e-commerce seminars were held in Fuzhou and Xiamen, bringing together 125 industry leaders to discuss overseas digital marketing strategies and growth opportunities in the post-pandemic landscape. The events featured insights from Google executives, Facebook account managers, and e-commerce veterans who shared valuable perspectives on navigating the evolving digital marketplace.
Industry Leaders Share Key Insights
The seminars gathered top professionals including Google's Greater China Channel Manager, Facebook account executives, and founders of leading e-commerce service providers. Their presentations combined practical experience with forward-looking industry analysis.
Google's Perspective: Post-Pandemic Trends in Cross-Border E-Commerce
Huang Yan, Google's Greater China Channel Manager, analyzed industry transformations during 2020's unique circumstances. His presentation highlighted the growing trend of platform merchants transitioning to independent e-commerce sites, explaining the strategic advantages behind this shift. Through five detailed case studies, Huang demonstrated Google's product selection methodology, providing sellers with actionable benchmarks.
Facebook Advertising: Avoiding Pitfalls and Future Strategies
Addressing the challenges faced by advertisers in 2020, senior account manager Anna provided comprehensive guidance on troubleshooting common Facebook advertising issues. Her interactive session identified key risk factors to avoid in future campaigns and offered practical solutions to optimize advertising performance.
Building Sustainable Cross-Border E-Commerce Models
With twelve years of industry experience, founder Chen Xinmin presented a framework for developing sustainable cross-border e-commerce operations. His analysis covered the strategic logic behind independent site development, advertising best practices, and emerging opportunities in the global digital marketplace.
Decoding Overseas Advertising Platforms
An in-depth examination of international advertising platforms covered platform features, product selection models, audience characteristics, and traffic distribution patterns. The presentation compared search engine marketing with social media advertising, helping sellers identify optimal channels for reaching global customers.
Interactive Discussions and Networking
The events fostered dynamic exchanges among participants, who engaged in robust discussions about growth opportunities and operational challenges. Attendees reported gaining both practical knowledge and valuable professional connections to support their business development.
These seminars represented more than knowledge-sharing events—they provided tangible resources to help cross-border sellers better understand international markets and master digital marketing techniques for sustainable growth.