Amazon Unveils Anticounterfeiting Strategy to Protect Brands

Amazon Unveils Anticounterfeiting Strategy to Protect Brands

Amazon offers brand sellers three anti-counterfeiting tools: Brand Registry, Project Zero, and Transparency Program. These initiatives aim to protect intellectual property, combat counterfeit products, and enhance brand image. Brand Registry serves as the foundation, Project Zero proactively removes counterfeits, and the Transparency Program allows consumers to verify authenticity. The combination of these three programs helps brands succeed in the e-commerce marketplace by mitigating the risks associated with counterfeit goods and fostering consumer trust.

12/29/2025 Logistics Industry Insights
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Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

The reconciliation between influencer Xiao Yang Ge and anti-counterfeiting activist Wang Hai has sparked widespread discussion. Xiao Yang Ge's generous gesture softened Wang Hai's stance, but consumer rights remain paramount. Is this reconciliation genuine remorse or a PR strategy? Public opinion suggests that the live streaming e-commerce industry should prioritize consumer rights by improving product quality and service levels. The incident highlights the importance of ethical practices and consumer protection in the rapidly growing live commerce sector.

01/07/2026 Logistics Industry Insights
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Ebay Updates Seller Rules for Enhanced Marketplace Success

Ebay Updates Seller Rules for Enhanced Marketplace Success

This article provides an in-depth analysis of eBay's core rules, covering order fulfillment, logistics tracking, anti-counterfeiting measures, multi-account operation restrictions, the risks of manipulating store metrics, the ineffectiveness of duplicate listings, and other crucial guidelines. It aims to help sellers avoid operational pitfalls, ensure compliance, and achieve long-term profitable growth in cross-border e-commerce. By understanding and adhering to these rules, sellers can mitigate risks and optimize their performance on the eBay platform.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Guide Rules Compliance and Sales Growth

Ebay Sellers Guide Rules Compliance and Sales Growth

This article delves into the core rules of opening an eBay store, covering order fulfillment, logistics tracking, anti-counterfeiting, and multi-account operation. It elaborates on common infringement types like image, trademark, and design infringement, providing corresponding solutions. Furthermore, it introduces the eBay store opening process and associated fees, aiming to help sellers mitigate risks, improve operational efficiency, and achieve long-term stable development of their stores. The goal is to provide practical guidance for navigating eBay's policies and avoiding potential legal issues.

01/04/2026 Logistics Encyclopedia
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Amazons Transparency Program Cuts Counterfeits Effectively

Amazons Transparency Program Cuts Counterfeits Effectively

Amazon's Transparency Program combats counterfeit products by assigning unique "Transparency codes" to items, enabling brands and consumers to verify authenticity. Registered brands apply these codes to their products, which can be scanned and verified by Amazon fulfillment centers and consumers. While the program incurs costs, it effectively protects brand reputation and consumer rights, serving as a crucial anti-counterfeiting measure. It provides a traceability system that ensures product authenticity throughout the supply chain, fostering trust and preventing the sale of fake goods.

12/30/2025 Logistics Encyclopedia
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WCO Boosts Anticounterfeit Efforts with Rights Holders

WCO Boosts Anticounterfeit Efforts with Rights Holders

The World Customs Organization (WCO) convened another meeting of the Global Congress on Combating Trafficking in Counterfeit and Pirated Goods (GCTD), aiming to strengthen communication between rights holders and customs authorities to combat counterfeit goods. The outcomes of this meeting will directly influence the work of the WCO's Anti-Counterfeiting and Piracy (CAP) Group, providing crucial support for global intellectual property protection. This collaboration is essential for effectively addressing the challenges posed by the trade in fake and pirated products.

01/26/2026 Customs Knowledge
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Smart Supply Chains Boost Efficiency with Iot NFC Tags

Smart Supply Chains Boost Efficiency with Iot NFC Tags

This paper explores how IoT technologies, specifically temperature-sensing smart tags and NFC tags, can transform products into intelligent communication platforms, optimizing the supply chain. It highlights the advantages of IoT in product tracking, anti-counterfeiting traceability, accurate forecasting, customer interaction, and cold chain monitoring. The paper also provides recommendations for deploying IoT solutions, aiming to help businesses embrace the era of smart supply chains. By leveraging these technologies, companies can improve efficiency, transparency, and responsiveness throughout their entire supply network.

01/29/2026 Logistics Industry Insights
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Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry is the official verification of a registered trademark on the Amazon platform. It offers numerous benefits, including A+ Pages, product videos, precise Sponsored Brands ads, brand logo display, UPC exemptions, and effective anti-counterfeiting measures. Simultaneously, sellers should focus on building a brand website, engaging in social media interaction, and crafting a compelling brand story to maximize brand value and stand out in the fierce market competition. These strategies are crucial for establishing a strong brand presence and achieving long-term success on Amazon.

01/04/2026 Logistics Encyclopedia
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WCO Releases New Rules for Crossborder Ecommerce Shipments

WCO Releases New Rules for Crossborder Ecommerce Shipments

The World Customs Organization (WCO) has released a report addressing the challenges of customs clearance for low-value cross-border e-commerce parcels. It proposes solutions in five areas: facilitation, risk management, data exchange, anti-counterfeiting regulation, and tax collection. The aim is to improve customs clearance efficiency, maintain market order, and promote the healthy development of cross-border e-commerce. The report provides guidance for customs administrations to streamline processes, enhance security, and ensure fair revenue collection in the rapidly growing e-commerce landscape.

01/26/2026 Customs Knowledge
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WCO Strengthens Bosnias Anticounterfeit Customs Efforts

WCO Strengthens Bosnias Anticounterfeit Customs Efforts

The World Customs Organization (WCO) organized an online workshop for Bosnia and Herzegovina Customs to enhance their capacity in intellectual property rights protection and address the challenges posed by counterfeit and pirated goods during the pandemic. Rights holders shared anti-counterfeiting techniques and emphasized the use of risk management tools. The WCO continues to strengthen the capacity building of its member customs administrations to build a safe and reliable trading environment. This initiative aims to equip customs officers with the necessary skills to combat the illicit trade of counterfeit goods.

01/26/2026 Customs Knowledge
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