Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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CBP Alerts Importers to New Tariff Rules on Transshipment

CBP Alerts Importers to New Tariff Rules on Transshipment

CBP's updated policy on mother port transshipment specifies that certain goods must be shipped by specific deadlines to qualify for in-transit exemptions and a 10% countervailing duty. This change may result in higher tariffs and retroactive fees for many importers, necessitating careful handling of related declarations.

05/20/2025 Customs Knowledge
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Customs Agencies Expand Role in Revenue Security Efforts

Customs Agencies Expand Role in Revenue Security Efforts

The article explores the importance of revenue collection as a core function of customs and how, with social development, the role of customs has expanded to include anti-counterfeiting, anti-terrorism, and environmental protection. Customs faces both challenges and opportunities in balancing these new tasks with traditional responsibilities.

08/07/2025 Customs Knowledge
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Temus Aggressive Tactics Concern Amazon Sellers

Temus Aggressive Tactics Concern Amazon Sellers

Temu's rapid expansion, fueled by 'hit product harvesting' and low-price strategies, poses a significant challenge to Amazon sellers. Temu attracts customers by mimicking Amazon's best-selling items and undercutting prices. However, its weaknesses, including low-price dumping, intellectual property infringement issues, and slow shipping times, are becoming apparent. Amazon sellers should proactively respond through differentiation, refined operations, channel expansion, and intellectual property protection. Embracing change is crucial to finding a path to survival in the evolving market landscape.

12/30/2025 Logistics Industry Insights
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ATA Carnet Simplifies International Trade for Businesses

ATA Carnet Simplifies International Trade for Businesses

The ATA Carnet serves as a duty-free passport for international trade, allowing businesses to temporarily import goods into over 80 countries and regions without customs duties. By simplifying customs procedures, it helps companies reduce costs and enhance cross-border business efficiency, making it a vital tool for promoting international trade.

08/05/2025 Customs Knowledge
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WCO ENFORCE Team Up to Stop Illegal Waste Shipments

WCO ENFORCE Team Up to Stop Illegal Waste Shipments

The World Customs Organization (WCO), through its Environment Programme, actively participates in optimizing the Regulatory Compliance Environment Network (ENFORCE) initiative, aiming to strengthen Customs' role in combating the illegal transboundary movement of waste. The WCO will assist ENFORCE members in connecting with national Customs administrations, providing training, and coordinating operations to enhance Customs enforcement capabilities and collectively build a global environmental security network. This will contribute to a more secure and sustainable environment by preventing the illegal dumping and trafficking of hazardous waste.

01/05/2026 Customs Knowledge
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Guide to Smooth Customs Clearance for Returning Travelers

Guide to Smooth Customs Clearance for Returning Travelers

This article interprets customs regulations regarding personal belongings carried by inbound and outbound passengers. It highlights the return requirements for temporarily duty-free imported items and the declaration process for taking items out of the country and bringing them back in. Understanding these regulations ensures smooth customs clearance and avoids unnecessary complications for travelers.

09/26/2025 Customs Knowledge
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