Amazon Expands Same-day Delivery Service to 4,000 Small Towns in the U.S.
Amazon plans to expand its delivery services to 4,000 small towns by the end of 2025, enhancing the experience of rural consumers and improving logistics efficiency.
German Shoppers Favor Sustainability in Black Friday Purchases Shopify
Shopify research indicates that German consumers' Black Friday purchasing decisions are significantly influenced by sustainability. 60% prefer sustainable brands, and 42% are willing to pay a premium for them. Quality remains a key consideration, with 77% willing to pay more for high-quality products. Generation Z shows a high acceptance of social commerce. Brand values are playing an increasingly important role in consumer decision-making in the German market.
Chinese Brands Gain Global Visibility at Qatar World Cup
Chinese brands' sponsorship of the Qatar World Cup reached a new high, with industries such as food and beverage, and consumer electronics leveraging the event for marketing. Internet platforms also joined the competition for traffic. Brands need to focus on creativity, overseas expansion capabilities, and enhance their global discourse power to achieve long-term development. The World Cup provides a valuable platform for Chinese brands to gain international exposure and understand evolving consumer preferences.