Meta Ads Guide Optimizing Campaigns for Traffic Growth

Meta Ads Guide Optimizing Campaigns for Traffic Growth

This article provides an in-depth analysis of the "Traffic" objective within the Meta Ads Manager, offering a comprehensive practical guide from campaign setup to performance tracking. It aims to help cross-border e-commerce sellers and marketers drive targeted traffic and improve conversions. The content covers detailed settings for campaign, ad set, and ad levels, as well as advanced optimization strategies and solutions to common problems. Learn how to effectively leverage Meta Ads to boost your website traffic and achieve your marketing goals.

01/04/2026 Logistics Encyclopedia
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Exalibaba Execs Raise 4M for Southeast Asia Ecommerce Startup

Exalibaba Execs Raise 4M for Southeast Asia Ecommerce Startup

Southeast Asian e-commerce presents substantial potential but is highly competitive. The recent funding of Homing Day, a home furnishing independent website, has drawn significant attention. To succeed, sellers need to adopt localized operations, leverage social media marketing, and implement data-driven strategies. Understanding local consumer preferences and adapting marketing efforts accordingly is crucial. Furthermore, utilizing data analytics to optimize product offerings and marketing campaigns can provide a competitive edge in this dynamic market. Focusing on niche markets and building strong brand identity are also important considerations.

12/31/2025 Logistics Industry Insights
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Ecommerce Platforms Gain Traction Beyond Wordpress

Ecommerce Platforms Gain Traction Beyond Wordpress

This article provides an in-depth analysis of choosing a website builder platform for cross-border e-commerce independent sites, with a focus on comparing the advantages and disadvantages of WordPress and similar platforms. Aimed at novice sellers, the article elaborates on key factors such as technical barriers, functional scalability, cost structure, customization options, and customer support. It offers a comprehensive selection reference to help sellers choose the most suitable platform for their business development. The goal is to empower sellers to make informed decisions.

01/15/2026 Logistics Industry Insights
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Independent Ecommerce Sites Sustain Postholiday Growth

Independent Ecommerce Sites Sustain Postholiday Growth

SHOPYY's key account manager, LEO, will host a live broadcast on December 24th, sharing insights on leveraging Christmas and New Year to build a sustainable independent website. The broadcast will focus on holiday marketing strategies, user experience optimization, customer relationship management, data analysis & optimization, and technical support. Through real-world case studies, LEO will delve into SHOPYY's features and application techniques, helping cross-border e-commerce practitioners seize opportunities and achieve sales growth. Learn how to maximize your holiday sales potential with practical tips and actionable strategies.

01/23/2026 Logistics Industry Insights
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Chinas Huangpu Customs Reports Record Crossborder Ecommerce Exports

Chinas Huangpu Customs Reports Record Crossborder Ecommerce Exports

Data from Huangpu Customs shows that in the first quarter of 2025, the value and number of cross-border e-commerce exports to overseas warehouses reached historic highs, increasing by 3.1 times and 3.4 times respectively. Policy support has lowered entry barriers and encouraged companies to expand into international markets, driving continuous prosperity in the cross-border e-commerce industry.

04/16/2025 Logistics Industry Insights
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Aliexpress Expands Rapidly in Saudi Ecommerce Market

Aliexpress Expands Rapidly in Saudi Ecommerce Market

AliExpress has successfully become the second most visited e-commerce platform in Saudi Arabia through strategies like celebrity endorsements, localized services, faster logistics, category expansion, and aggressive advertising. Its "Saudi Strategy" offers valuable lessons for other cross-border e-commerce platforms: a deep understanding of local culture and consumer habits, and providing products and services that meet local needs are crucial for success.

11/03/2025 Logistics Industry Insights
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Wildberries Expands Free Delivery to Attract Russian Shoppers

Wildberries Expands Free Delivery to Attract Russian Shoppers

Russian e-commerce giant Wildberries has launched a summer promotion offering free home delivery to new and long-inactive users, aiming to attract new customers and improve service experience. Previously, Wildberries has implemented several logistics innovations, such as 24-hour free delivery and free home delivery for oversized items. This initiative is expected to enhance its competitiveness in the Russian e-commerce market.

11/03/2025 Logistics
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Logistics Finance Boosts Ecommerce and Retail Growth

Logistics Finance Boosts Ecommerce and Retail Growth

E-commerce retail businesses face growth bottlenecks. Logistics finance provides financial support, optimizes the supply chain, and reduces costs, helping businesses seize opportunities. Through data-driven lean operations, businesses can address inventory challenges and achieve sustainable growth by selecting suitable logistics finance partners. This approach enables e-commerce retailers to overcome financial constraints and improve operational efficiency, ultimately driving profitability and market expansion.

01/05/2026 Logistics Industry Insights
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Tiktok Shop Adapts US Ecommerce Strategy Amid New Rules

Tiktok Shop Adapts US Ecommerce Strategy Amid New Rules

TikTok Shop's policy adjustments in the US present new challenges for e-commerce operations. This session invites industry experts to analyze growth strategies for the second half of the year under the new regulations, focusing on policy, algorithms, and channel advantages. The aim is to help merchants seize market opportunities and navigate the evolving landscape of TikTok e-commerce in the US.

12/30/2025 Logistics Industry Insights
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Yous International Expands Crossborder Ecommerce Logistics

Yous International Expands Crossborder Ecommerce Logistics

Yoyee International Express provides one-stop logistics services for cross-border e-commerce, integrating various channels and dedicated lines with tracking capabilities. Key advantages include stable channels, efficient customs clearance, comprehensive tracking, and reliable after-sales service. We offer solutions tailored to the specific needs of e-commerce businesses looking to streamline their international shipping processes and ensure customer satisfaction.

01/04/2026 Logistics
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