appeal strategy News

USPS Ground Advantage Gains Market Share in Package Delivery

The United States Postal Service (USPS) has successfully enhanced its competitiveness in the package delivery market through the significant growth of its Ground Advantage service. This increase in volume is attributed to more direct customer engagement and strategic adjustments aimed at reducing reliance on package consolidators. Despite facing challenges, USPS is actively pursuing its transformation plan to maintain a leading position in the rapidly evolving market. The growth of Ground Advantage is a key component of this strategy.

11/03/2025 Logistics Industry Insights

Maersk Adapts to Trump Tariffs Amid Trade Challenges

Amidst the uncertainty brought by Trump's tariff policies, Maersk CEO Søren Skou believes that tariffs themselves don't directly impact trade; consumer purchasing power is key. Maersk addresses these challenges by enhancing adaptability and deepening strategic partnerships, while firmly supporting free trade. This strategy offers valuable insights for the shipping industry, emphasizing flexible adaptation and efficiency improvements to navigate geopolitical risks and market fluctuations. The company's approach highlights the importance of resilience in a volatile global trade environment.

11/03/2025 Logistics Industry Insights

Air Freight Strategies Evolve for Crossborder Ecommerce

This paper provides an in-depth comparison of the time efficiency and cost differences between direct and transit flights for cross-border e-commerce air freight lines. It analyzes the advantages and disadvantages of each mode and offers selection suggestions for businesses. The paper emphasizes that companies should develop the most suitable logistics strategy based on their own business characteristics, comprehensively considering factors such as time efficiency, cost, and risk. This enables refined cost control and efficient logistics management.

01/05/2026 Logistics Encyclopedia

Costeffective Large Item Shipping Solutions Expand in Dongguan

Shipping large items from Dongguan requires a cost-effective and reliable service. This guide offers a detailed strategy covering price comparison, service selection, packaging advice, and environmental considerations. It helps you make smart shipping decisions and enjoy a worry-free experience. Learn how to choose the right carrier, properly pack your items to prevent damage, and minimize your environmental impact. By following these tips, you can ensure your large item delivery is both economical and secure.

01/05/2026 Logistics Encyclopedia

Ebay Sourcing and Selling Strategies A Guide for Sellers

This article provides an in-depth analysis of eBay product sourcing and operational methods. It covers various sourcing strategies including retail, wholesale, and dropshipping, along with key operational techniques such as product selection, pricing, sales improvement, and promotional event management. The aim is to help sellers master the core elements of eBay operations and enhance their competitiveness in the market. This guide is essential for anyone looking to improve their eBay business strategy and achieve greater success.

01/04/2026 Logistics Encyclopedia

Amazon Sellers Optimize ACOS for New Product Launches

In the initial stages of launching a new product on Amazon, blindly bidding on expensive, broad keywords can lead to a high ACOS. A recommended strategy involves first using automatic campaigns to identify high-performing keywords. Then, leverage manual campaigns for precise targeting, while maintaining automatic campaigns to continuously discover low-cost traffic. Detailed campaign management and listing relevance are crucial for improving advertising performance. This approach helps to control costs and optimize the effectiveness of new product promotions.