Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon sellers can boost product visibility and sales by collaborating with influencers, leveraging associated videos and main image videos. Key strategies include selecting suitable influencers, customizing content, optimizing video quality, monitoring data, actively engaging with the audience, and utilizing the Inspire feature. As short videos and live-stream e-commerce become more prevalent, the importance of branded promotional videos will continue to grow. This approach allows sellers to reach a wider audience, build trust, and ultimately drive conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Lowes Supply Chief Shares Retail Optimization Strategies

Lowes Supply Chief Shares Retail Optimization Strategies

Lowe's SVP of Supply Chain Execution, Margi Vagell, shares five key insights for optimizing retail supply chains: prioritize people to serve the “dual customer,” continuously optimize the network, balance diverse customer needs, standardize processes for automation, and build cross-functional relationships. These insights offer a practical guide for retailers seeking to build exceptional supply chains. Vagell emphasizes the importance of understanding both the end consumer and the internal teams involved in delivering products, highlighting a people-centric approach to supply chain excellence.

01/08/2026 Logistics Industry Insights
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Directtoconsumer Brands Optimize Supply Chains for Peak Demand

Directtoconsumer Brands Optimize Supply Chains for Peak Demand

DTC brands face peak season challenges, making supply chain strategies crucial. Research highlights flexible inventory, diversified distribution, 3PL partnerships, and predictive analytics as key. Companies need to build resilient supply chains to navigate trade tensions and macroeconomic pressures, capitalizing on DTC growth opportunities and winning during peak sales periods. A robust supply chain allows for quick adaptation to demand surges and potential disruptions, ensuring timely delivery and customer satisfaction. This proactive approach is essential for sustained success in the competitive DTC landscape.

01/08/2026 Logistics Industry Insights
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US Trucking Industry to Haul 14M Tons by 2035 ATA Forecast

US Trucking Industry to Haul 14M Tons by 2035 ATA Forecast

The American Trucking Associations (ATA) forecasts that trucking will continue to dominate the freight market in the US, projecting freight tonnage to approach 14 million tons by 2035. The report indicates trucking's dominance in both tonnage and revenue, predicting a stable market share over the next decade. While trucking retains its lead, other transportation modes, such as rail and air freight, are also expected to experience varying degrees of growth. The forecast highlights the continued importance of trucking to the overall freight landscape.

01/08/2026 Logistics Industry Insights
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Logistics Firms Compete for Talent Amid Industry Labor Shortage

Logistics Firms Compete for Talent Amid Industry Labor Shortage

The logistics industry faces a severe talent shortage. Experts suggest companies shift their recruitment strategies, expand talent pools, prioritize employee training and career development, and build a positive employer brand. Only by doing so can they break through in the talent war and win the future. Addressing this shortage requires a multi-faceted approach focusing on attracting, developing, and retaining skilled personnel. Companies need to invest in their workforce and create an environment where employees feel valued and have opportunities for growth.

01/08/2026 Logistics Industry Insights
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Lowes Profit Rises on Inventory Optimization Strategy

Lowes Profit Rises on Inventory Optimization Strategy

Lowe's streamlined SKUs, optimized inventory with AI, and diversified suppliers to improve gross margins and reduce inventory. Inventory optimization has become a crucial factor for enhancing competitiveness in the retail industry. This approach allows for better forecasting, reduced waste, and improved responsiveness to customer demand. By implementing these strategies, retailers can achieve significant cost savings and improve overall profitability. Furthermore, a well-managed inventory system contributes to a more efficient supply chain and enhances customer satisfaction through improved product availability.

01/08/2026 Logistics Industry Insights
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US Trucking Industry Grapples with Capacity Crunch Higher Costs

US Trucking Industry Grapples with Capacity Crunch Higher Costs

The US trucking industry faces a double challenge of tightening capacity and rising prices. Government policy tightening, slowing consumer spending, and global trade uncertainties contribute to decreased capacity, while shippers' anticipation of future price increases drives up quotes. The industry needs to address these challenges by improving efficiency, strengthening collaboration, and embracing technological innovation. Addressing the driver shortage and optimizing routes are also crucial strategies. The current situation requires a multi-faceted approach to ensure the stability and efficiency of the supply chain.

01/08/2026 Logistics Industry Insights
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Useurope Parcel Congestion Peaks Amid Holiday Shipping Rush

Useurope Parcel Congestion Peaks Amid Holiday Shipping Rush

Peak season warehouse congestion on international ePacket routes to Europe and America reflects an imbalance in logistics supply and demand, stemming from factors like air freight capacity and warehouse processing capabilities. Sellers should plan shipping windows in advance, prepare backup plans, monitor price fluctuations, and leverage comparison platforms to select stable channels. This proactive approach can effectively address peak season challenges and ensure smooth delivery of goods. Focusing on these strategies helps mitigate delays and maintain customer satisfaction during high-volume periods.

01/08/2026 Logistics Industry Insights
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Trade War Uncertainty Weighs on Global Freight Growth

Trade War Uncertainty Weighs on Global Freight Growth

US-led trade frictions are creating uncertainty in the global freight economy, leading to lowered growth expectations. Increased tariffs raise costs, and declining consumer confidence could trigger a recession. Businesses need to strengthen risk management, adjust strategies, and leverage data analytics to navigate these challenges. The trade war's impact on supply chains and consumer demand necessitates a proactive approach to mitigate potential losses and adapt to the evolving global economic landscape. Careful monitoring and flexible planning are crucial for survival and potential growth.

01/07/2026 Logistics Industry Insights
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Trade War Slows Freight Growth Forecasts Cut

Trade War Slows Freight Growth Forecasts Cut

Against the backdrop of the trade war, freight economics faces the dual challenges of downward growth forecasts and increased uncertainty. The report analyzes the impact of key factors such as tariff policies, consumer confidence, and supply chain reshaping. From a data analyst's perspective, it proposes coping strategies, emphasizing that companies should strengthen data analysis, optimize supply chains, and embrace digital transformation to respond to market changes. This proactive approach is crucial for navigating the evolving global trade landscape and mitigating potential risks.

01/07/2026 Logistics Industry Insights
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