Imagine a future where products no longer languish anonymously in foreign markets but instead become sought-after international brands with loyal followings and expanding market share. This vision defines the essence of Brand Globalization 3.0, a concept highlighted by Easihaiton at the 2025 Digital Trade Summit.
The summit, themed "Digital Intelligence Integration for Global Trade," convened government officials, business leaders, and academics to explore new opportunities in digital-era commerce. Wang Xu, general manager of Easihaiton’s East China operations, delivered a keynote titled Cross-Border 3.0: From Customer Acquisition to Brand Resonance , offering strategic guidance for Chinese brands expanding overseas.
Digital Trade: Reshaping Global Commerce
Jiang Ming, chairman of the China General Chamber of Commerce, emphasized in his opening remarks that digital trade has become a transformative force in international commerce. As a hub along the Belt and Road Initiative and Yangtze Economic Zone, Wuhan has made significant strides in digital trade, smart logistics, and cross-border e-commerce. Hugo Siles, Bolivia’s ambassador to China, noted that digital trade erases geographical barriers, calling it "a vital engine for international cooperation." Bolivia seeks deeper collaboration with Hubei Province to explore digital economy partnerships.
Zheng Jinrong, a professor at China’s Ministry of Commerce Service Outsourcing Research Center, analyzed macro trends in digital trade. He stated that digital trade has ascended to national strategic importance, requiring balanced focus on security, governance, and participation in global standard-setting. "The integration of physical products and digital services will dominate," he predicted, "with AI serving as the core driver."
The 3.0 Era: Where Brand Building Takes Center Stage
Wang Xu identified a pivotal shift in cross-border e-commerce: the transition from a traffic-driven model (2.0) to brand-centric growth (3.0). Emerging markets like Russia, Central Asia, and Latin America—particularly Russian-speaking regions—are fueling demand for Chinese goods. For domestic companies, this marks a critical juncture to evolve from competing on scale to competing on brand equity.
Strategies for Global Brand Success
To navigate challenges like supply chain restructuring and cultural differences, Wang outlined three imperatives:
- Market-driven adaptation: Tailor products and services to local consumer preferences through rigorous research.
- Digital brand infrastructure: Develop cohesive brand storytelling, content ecosystems, and SEO/GEO optimization.
- Systemic upgrades: Synchronize product development, distribution channels, and market strategies for synergy.
AI as the Accelerator
Easihaiton has pioneered AI applications for overseas marketing, deploying automated content generation, data analytics, and multi-department AI agents. Their solutions enable:
- Precision market research via big-data analysis
- AI-generated marketing copy (product descriptions, ad scripts, social posts)
- SEO/GEO optimization through keyword and geolocation analytics
- Algorithm-driven ad placements to boost conversions
- 24/7 AI-powered customer service
With over 3,000 clients across industries like renewable energy, robotics, and healthcare, Easihaiton continues to empower Chinese brands in building autonomous global brand equity—leveraging AI, content, and platform strategies to stand out in competitive international markets.