Amazon Streamlines Seller Tools in Japan Europe and US

Amazon Streamlines Seller Tools in Japan Europe and US

This article provides an in-depth analysis of recent Amazon announcements, covering updates like the Japan store points tool upgrade, the European store unbranded packaging program, the US store invoicing service and FBA warehouse address updates, the Belgian store partnered carrier program, and TikTok Shop's market expansion in Spain. It aims to offer cross-border sellers forward-looking operational guidance, helping them maintain a competitive edge in a rapidly changing market environment. The analysis focuses on practical implications and actionable strategies for sellers to adapt to these changes effectively.

12/30/2025 Logistics
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Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
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Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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Huakai Yibai Offers Halfprice Equity to Lure Crossborder Ecommerce Talent

Huakai Yibai Offers Halfprice Equity to Lure Crossborder Ecommerce Talent

Huakai Yibai launched a plan allowing employees to purchase shares at half price, aiming to incentivize core talent and solidify its position in cross-border e-commerce. This analysis delves into the plan's details, potential impact, and precautions for cross-border e-commerce companies implementing equity incentives. It discusses the double-edged sword effect of equity incentives as a management tool and offers relevant recommendations. The article explores how this strategy can attract and retain key personnel in the competitive e-commerce landscape, while also highlighting potential risks and challenges.

01/16/2026 Logistics Industry Insights
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HS Codes Boost Green Trade and Sustainability Efforts

HS Codes Boost Green Trade and Sustainability Efforts

This paper explores the role of the World Customs Organization and its Harmonized System (HS) in the global green trade transition. By analyzing the HS's potential in identifying environmentally friendly products, restricting trade in harmful products, and supporting the development of a circular economy, it elucidates how this international trade tool can be leveraged to promote sustainable material lifecycle management and contribute to the achievement of the United Nations Sustainable Development Goals. The paper highlights the importance of HS codes in fostering green trade practices and achieving sustainability objectives.

01/16/2026 Customs Knowledge
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Global Ecommerce Trade Shows Key Strategies for Success

Global Ecommerce Trade Shows Key Strategies for Success

This article focuses on the critical aspects of cross-border e-commerce participation in overseas exhibitions, analyzing entry barriers, cost control, logistics solutions, and compliance requirements. Through systematic guidance, it aims to help Chinese sellers participate in exhibitions efficiently, avoid risks, successfully expand into overseas markets, and achieve brand globalization. It provides insights into navigating the complexities of international trade shows and maximizing the return on investment for businesses seeking to establish a global presence. The guide serves as a practical resource for companies looking to leverage overseas exhibitions as a strategic tool for growth.

01/19/2026 Logistics Industry Insights
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Amazon Sellers Urged to Master FBA Revenue Calculator

Amazon Sellers Urged to Master FBA Revenue Calculator

The Amazon FBA revenue calculator is a crucial tool for e-commerce sellers to evaluate the value of FBA services. This article delves into its operational mechanisms, offering professional usage advice and highlighting key considerations such as refined inventory planning, timely data updates, effective communication, and a focus on cost-effectiveness. By incorporating advanced strategies like historical data analysis and market research, sellers can more accurately predict FBA profits, enabling them to make informed decisions and achieve business growth. This leads to optimized strategies and better financial outcomes.

01/23/2026 Logistics Encyclopedia
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WCO Enhances Customs Capacity in West and Central Africa

WCO Enhances Customs Capacity in West and Central Africa

The World Customs Organization (WCO) is assisting Côte d'Ivoire Customs in upgrading its human resources management system by introducing competency-based management and project cycle management methodologies. Through expert training, tool development, and action plan formulation, the initiative aims to enhance the capabilities of customs officials. This capacity building effort lays the foundation for customs modernization and serves as a valuable reference for other customs administrations. The project focuses on improving efficiency and effectiveness within the Ivorian customs service by equipping personnel with the necessary skills and knowledge.

01/26/2026 Customs Knowledge
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Samoa Enhances Trade with Modernized Customs System

Samoa Enhances Trade with Modernized Customs System

The World Customs Organization (WCO) is assisting Samoa in improving cross-border trade efficiency. Through workshops coordinating border management, the WCO promotes inter-agency cooperation, shares best practices, and provides tool support. This initiative aims to help Samoa create an efficient and convenient cross-border trade environment, ultimately fostering economic prosperity. The workshops focus on streamlining procedures and enhancing collaboration among various government agencies involved in trade, leading to reduced delays and improved trade flows. Samoa's commitment to these reforms is expected to significantly boost its economic competitiveness.

01/26/2026 Customs Knowledge
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Tiktok Shops 5 Ear Cleaner Tops Christmas Sales

Tiktok Shops 5 Ear Cleaner Tops Christmas Sales

This article delves into the best-selling product data on TikTok Shop US, revealing the reasons behind the popularity of the 'Visual Ear Cleaning Tool' and the market potential of beauty & personal care, health supplements, and other categories. It also analyzes key factors such as influencer marketing and content creation, providing sellers with product selection and marketing strategy references to help them tap into overseas business opportunities. The analysis aims to guide sellers in identifying profitable niches and optimizing their campaigns for success in the US TikTok market.

01/27/2026 Logistics Industry Insights
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