Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon updated its video ad features, allowing Sponsored Brand Video (SBV) ads to link directly to Brand Stores, facilitating brand promotion. Meanwhile, four European countries will implement an automatic removal policy for aged inventory. Sellers need to adjust their advertising strategies and check inventory settings promptly to avoid unnecessary losses and seize peak season opportunities. This includes optimizing SBV campaigns to leverage the direct-to-store functionality and proactively managing inventory levels to comply with the new European policy.

01/05/2026 Logistics
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Amazon Tightens Product Listing Rules on Color Size Brand

Amazon Tightens Product Listing Rules on Color Size Brand

Amazon will update its product information and brand name policies for the US, Europe, and Japan marketplaces in June. Sellers should pay attention to mandatory attributes like color and size, and standardize brand identification to avoid impacting sales due to incomplete information or brand confusion. Proactively adapting to policy changes is crucial for sellers' continued success on the Amazon platform. This update requires sellers to ensure their listings comply with the new guidelines to maintain smooth operations and avoid potential penalties.

12/31/2025 Logistics
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Amazons A9 Algorithm Key Metrics for Product Success

Amazons A9 Algorithm Key Metrics for Product Success

This article delves into the Amazon A9 algorithm, emphasizing its dual drive through recommendation engines and search ranking. It focuses on the two key metrics that sellers should pay attention to during the new product promotion period: traffic growth and conversion rate. Beyond sales, the impact of factors such as review rating and order defect rate on product weight is also explained. It highlights the need for sellers to possess a holistic perspective and refined operational capabilities to succeed in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazons Seller Program Sparks Debate Over Fairness

Amazons Seller Program Sparks Debate Over Fairness

Amazon has launched the Account Health Assurance (AHA) program to provide additional protection for sellers with high Account Health Ratings (AHR), preventing account suspension due to occasional issues. To participate, sellers must meet certain criteria, including a good AHR, valid contact information, and cooperation in resolving problems. This program reduces the risk of account suspension, improves problem-solving efficiency, and promotes compliant operations. However, it's not a panacea, and sellers still need to continuously improve their operational performance.

12/30/2025 Logistics Industry Insights
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Lithiumion and Iot Boost Material Handling Efficiency

Lithiumion and Iot Boost Material Handling Efficiency

This press release focuses on the application of new energy technologies in the material handling equipment sector, particularly how lithium batteries and IoT technologies help companies improve efficiency, reduce costs, and achieve sustainable development. By introducing the advantages of lithium batteries and the IoT-enabled intelligent power platform, as well as highlighting the key content of the seminar, it aims to help companies understand the latest technology trends and seize development opportunities. The release emphasizes the potential of these technologies to revolutionize material handling and contribute to a greener future.

01/19/2026 Warehousing
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Xpeng and Nios Influencer Marketing Boosts European EV Sales

Xpeng and Nios Influencer Marketing Boosts European EV Sales

Xpeng and NIO successfully entered the European market by collaborating with local influencers, leveraging authentic content and user perspectives. Xpeng gained trust in France through partnerships with 100 BORNES, while NIO enhanced its international visibility and technological image with K1CarTV and Battle Point. This case highlights that precise audience targeting, high-quality content, long-term partnerships, and data-driven strategies are crucial for successful brand globalization. These collaborations built trust and credibility, proving influencer marketing's effectiveness in navigating new markets and connecting with European consumers.

01/15/2026 Logistics Industry Insights
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Trucking Capacity Crunch HOS Rules May Boost Seasonal Rates FTR

Trucking Capacity Crunch HOS Rules May Boost Seasonal Rates FTR

An FTR report suggests the new HOS rule may lead to capacity tightening, potentially causing seasonal increases in truckload rates. The report analyzes changes in the TCI index, highlighting the practical impact of the HOS rule on business operations. It explores strategies for carriers and shippers to cope with rising rates and forecasts the intelligent, green, and efficient development trends of the trucking industry. The report provides insights into navigating the challenges and opportunities presented by the evolving regulatory landscape.

01/21/2026 Logistics Industry Insights
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China Tightens Regulations on Imported Solid Beverages

China Tightens Regulations on Imported Solid Beverages

This article provides an in-depth interpretation of the new regulations for solid beverages, covering product definitions, key points of the regulations, import compliance, and consumer tips. It offers a comprehensive analysis of how to scientifically select and operate solid beverage businesses in compliance. The focus is on key aspects such as standardized product names, mandatory warning labels, and advertising regulations. The aim is to improve consumer awareness and standardize market order.

01/26/2026 Customs Knowledge
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Amazon Updates FBA Inventory Rules for 2026 Affecting Sellers

Amazon Updates FBA Inventory Rules for 2026 Affecting Sellers

Amazon FBA policies are undergoing significant changes! Effective March 31, 2026, the shared inventory program will be discontinued, and labeling rules will be reformed. Brand sellers meeting specific criteria can be exempt from labeling, while non-brand sellers will be required to apply Amazon labels. This article provides a detailed interpretation of the new regulations and offers strategies to navigate these changes smoothly. Stay informed and prepared to adapt your FBA operations to the evolving Amazon landscape.

01/26/2026 Logistics
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Baidu Adapts AI Strategy for Website Indexing

Baidu Adapts AI Strategy for Website Indexing

Baidu's AI transformation has made it more difficult for new websites to get indexed. This article analyzes the reasons behind this challenge and proposes strategies to improve indexing efficiency. These include configuring a paid search account, optimizing loading speed, using structured data, and enhancing user experience. The importance of a long-term SEO strategy is also emphasized to ensure sustainable growth and visibility in Baidu search results, especially during this period of AI-driven algorithm changes.

01/27/2026 Logistics Encyclopedia
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