Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

HelloFresh leverages influencer marketing by collaborating with YouTubers from various fields to communicate brand values and increase brand awareness. Case studies demonstrate that selecting influencers aligned with the brand's philosophy and creatively tailoring content to match platform characteristics are key to HelloFresh's success on YouTube. This approach allows them to effectively reach target audiences and drive engagement through authentic and relatable content.

01/16/2026 Logistics Industry Insights
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Ryder Expands West Coast Presence with Major Acquisition

Ryder Expands West Coast Presence with Major Acquisition

Ryder's acquisition of Scully is projected to generate an additional $100 million in annual revenue. This strategic move strengthens Ryder's presence in the Western region, expanding its customer base and bolstering its fleet management capabilities. Analysts view the acquisition favorably, anticipating it will solidify Ryder's market position and drive future growth. The deal is expected to be immediately accretive and provide significant synergies.

01/01/2026 Logistics
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Greenscreensai Hubtek Use AI to Transform Freight Pricing

Greenscreensai Hubtek Use AI to Transform Freight Pricing

Greenscreens.ai partners with Hubtek to leverage machine learning for a neutral platform, offering predictive pricing intelligence and revenue optimization to address logistics challenges and improve industry efficiency. This collaboration aims to drive the logistics industry towards intelligent, data-driven operations through more accurate pricing forecasts, optimized revenue management, and streamlined processes. Ultimately, it seeks to build a smarter and more efficient logistics ecosystem.

01/21/2026 Logistics
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Ecommerce Firm in Suzhou Hiring Amazon Operations Manager

Ecommerce Firm in Suzhou Hiring Amazon Operations Manager

DaShu Cross-border in Suzhou is hiring a Senior Amazon Operations Specialist to manage store operations, order processing, account security, and drive best-selling product creation. The ideal candidate will possess over two years of experience in premium product operations, a strong understanding of Amazon platform rules, data analysis skills, and market insight. The position is located in Suzhou Industrial Park.

01/26/2026 Logistics Industry Insights
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NCR Boosts Supply Chain Efficiency with Cost Visibility

NCR Boosts Supply Chain Efficiency with Cost Visibility

NCR Corporation successfully reduced total landed cost, improved supply chain efficiency, mitigated risks, and optimized inventory management by implementing a landed cost visibility project. This involved integrating supply chain data, deploying visualization tools, and continuously optimizing processes. This case study offers valuable insights for companies with complex global supply chains, demonstrating how improved cost visibility can drive significant operational improvements and cost savings.

01/28/2026 Logistics Industry Insights
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Businesses Boost Growth with Highconverting Blog Strategies

Businesses Boost Growth with Highconverting Blog Strategies

This article explains how to optimize blog pages to improve conversion rates. It covers key design elements for both the homepage and individual article pages, including content categorization, popular content display, call-to-action (CTA) placement, and mobile optimization. By implementing these strategies, businesses can enhance user engagement and drive desired actions from their blog content, ultimately leading to increased leads and sales.

01/26/2026 Logistics Encyclopedia
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Millennials Key to Closing Manufacturing Skills Gap

Millennials Key to Closing Manufacturing Skills Gap

The manufacturing industry faces a significant talent gap, making attracting millennials crucial. Overcoming traditional stereotypes and showcasing technological innovation are essential to appeal to their career aspirations. Innovative recruitment strategies and a positive work environment are vital for attracting and retaining talent. Addressing these needs will help drive the intelligent transformation of the manufacturing sector by engaging the next generation workforce.

01/28/2026 Logistics Industry Insights
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Trucking Industry Hits Decade High As Freight Demand Soars

Trucking Industry Hits Decade High As Freight Demand Soars

The US trucking industry experienced its strongest growth in a decade, with freight volumes surging by 9.9%, driven primarily by holiday spending, e-commerce expansion, and post-disaster reconstruction. The industry faces challenges like driver shortages and the ELD mandate. However, technological innovation promises to drive its intelligent and efficient development. Truck drivers, as unsung heroes, are becoming increasingly important to the economy.

01/29/2026 Logistics Industry Insights
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Crossborder Ecommerce Ad Strategies for Facebook and Google

Crossborder Ecommerce Ad Strategies for Facebook and Google

This article provides an in-depth analysis of two major advertising platforms for cross-border e-commerce: Facebook and Google. It details the differences between various Facebook account types and shares testing and optimization strategies for Google Ads campaigns. This practical guide offers actionable insights for cross-border e-commerce sellers looking to effectively leverage these platforms for advertising and drive sales.

02/03/2026 International Settlement
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Tiktok Influencer Strategy Drives Higher Sales Conversions

Tiktok Influencer Strategy Drives Higher Sales Conversions

This article provides a systematic guide to TikTok influencer collaboration. It emphasizes building a "sales funnel" model to precisely select mid-tier influencers, optimize communication strategies, and establish formal agreements to improve efficiency and conversion rates. By focusing on these key aspects, brands can leverage influencer partnerships to drive growth on the TikTok platform and ultimately achieve content monetization goals.

02/05/2026 Logistics Industry Insights
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