Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
Read More
Google Tightens Financial Ad Rules for Chinese Stock Promoters

Google Tightens Financial Ad Rules for Chinese Stock Promoters

This article delves into Google's financial advertising policy and its stringent restrictions on cross-border stock ads. It reveals the compliance challenges and high-risk operations faced by Chinese companies. The article provides compliant alternative paths and industry best practices, including applying for local financial licenses and shifting to non-financial content marketing. It also addresses frequently asked questions, aiming to help Chinese companies avoid Google bans and achieve long-term sustainable operations. The focus is on navigating complex regulations and finding viable solutions for advertising stock-related products on Google's platform.

01/15/2026 Customs Knowledge
Read More
Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai, the overseas short video platform under Kuaishou, attracts numerous cross-border sellers due to its strength in emerging markets. This article analyzes the advantages of Kwai Ads, highlighting its suitability for startups, content-driven brands, mobile app developers, and e-commerce/FMCG sellers. However, it cautions high-end luxury brands and those with extremely demanding creative requirements to carefully consider their options before advertising on Kwai. Kwai's reach and engagement in these markets make it a valuable platform for specific business models, while others may find it less effective.

01/21/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Debunking Social Media Success Myths

Crossborder Ecommerce Debunking Social Media Success Myths

This article reveals the truth about overseas social media operations, debunking the myth of "organic traffic." It emphasizes that the core value of overseas social media lies in leveraging resources, rather than simply converting traffic. Founder IP is key to low-cost, high-efficiency ad scaling, even without the founder appearing on camera. Partnering with local teams to produce high-converting creatives is crucial. The article also shares four steps for converting organic social media videos into high-converting ads and highlights the importance of mastering AI tools for optimal results.

01/27/2026 Logistics Industry Insights
Read More
Google Lens Boosts Crossborder Ecommerce Visual Search

Google Lens Boosts Crossborder Ecommerce Visual Search

Google Lens is emerging as a new traffic source for cross-border e-commerce. By optimizing product images, deploying structured data, and linking with Google Shopping ads, sellers can effectively enhance product exposure and conversion within Google Lens. Simultaneously, it's crucial to avoid false advertising and brand abuse to ensure compliant operation. Optimizing product visuals and leveraging structured data are key to success. By integrating Google Lens with Google Shopping, sellers can further amplify their reach and drive sales. Compliance and ethical practices remain paramount for long-term success.

01/28/2026 Customs Knowledge
Read More
Yunmai Partners with SHEIN to Boost Fashion Ecommerce Supply Chains

Yunmai Partners with SHEIN to Boost Fashion Ecommerce Supply Chains

Yunmai Wang is a sourcing platform specifically designed for cross-border e-commerce apparel sellers. Its core advantage lies in connecting with factories of leading suppliers like SHEIN, offering trendy and competitively priced clothing. The platform adopts a zero-inventory model, supports automatic order tracking, and allows for private label branding. It aims to help sellers reduce operating costs and improve efficiency, enabling them to stand out in a highly competitive market.

01/04/2026 Logistics Industry Insights
Read More
17TRACK Enhances Global Ecommerce with Logistics Tracking

17TRACK Enhances Global Ecommerce with Logistics Tracking

17TRACK is a global logistics tracking platform renowned for its high accuracy (up to 99.9%), user-friendly experience, and excellent customer service. The platform supports tracking for global postal services, international express couriers, and cross-border e-commerce logistics. It offers features like automatic tracking and batch query, empowering cross-border e-commerce businesses and connecting global trade. It provides comprehensive tracking solutions for businesses and individuals, making package monitoring efficient and reliable.

01/07/2026 Logistics
Read More
Amazon Sellers Gear Up for Black Friday Cyber Monday Sales

Amazon Sellers Gear Up for Black Friday Cyber Monday Sales

This guide provides a comprehensive Amazon Black Friday Cyber Monday advertising strategy, covering product link categorization, combining automatic and manual campaigns, utilizing other ad types, managing existing campaigns, and controlling advertising budgets while considering profitability. It aims to help sellers stand out in a competitive market and achieve both sales and profit growth during the peak shopping season. The strategy emphasizes a holistic approach to advertising, ensuring optimal performance and return on investment.

01/06/2026 Logistics Encyclopedia
Read More
Ebay Suspends Seller Assessments Amid Hong Kong Logistics Policy Shift

Ebay Suspends Seller Assessments Amid Hong Kong Logistics Policy Shift

eBay is temporarily suspending the logistics service performance assessment policy for direct shipping transactions from Hong Kong, in response to adjustments made by Hong Kong Post to its mail service to the United States. Simultaneously, eBay is providing automatic account protection, including removing late shipment rate records, to safeguard seller rights. Sellers should closely monitor policy changes and adjust their logistics strategies accordingly. This aims to mitigate potential negative impacts on sellers due to external postal service disruptions.

11/03/2025 Logistics
Read More
Amazon FBA Sellers Gain Key Logistics Tracking Insights

Amazon FBA Sellers Gain Key Logistics Tracking Insights

This article details the logistics tracking functionality of Amazon FBA fulfillment, including various implementation methods such as automatic synchronization of tracking information, manual uploading of tracking codes, and batch query tools. It emphasizes the support provided by Amazon, such as Seller Central queries and the advantages of ShipTrack. The aim is to help Amazon sellers better understand the logistics status of FBA orders and improve operational efficiency. This includes understanding how to monitor shipments and identify potential delays.

11/03/2025 Logistics
Read More