IATA Certification and Harvard Insights Boost Air Cargo Marketing

IATA Certification and Harvard Insights Boost Air Cargo Marketing

This collaborative program between IATA and Harvard Business School aims to enhance leadership in air cargo marketing. By integrating industry expertise with leadership development, the program empowers participants to formulate effective marketing strategies and maximize profitability. Participants will gain insights into the latest trends and best practices, enabling them to drive growth and innovation within their organizations. The program focuses on practical application, providing participants with the tools and knowledge necessary to succeed in today's dynamic air cargo market.

01/27/2026 Logistics Encyclopedia
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Amazons US Listing Strategy Fuels Global Expansion

Amazons US Listing Strategy Fuels Global Expansion

This paper delves into the business logic behind Amazon's decision to list in the United States, revealing its 'e-commerce + cloud computing' business model and its customer-centric philosophy. It explores the strategic significance of the US market for Amazon and analyzes its global operational strategies and success factors, showcasing Amazon's strength and ambition as a global e-commerce giant. The analysis highlights key aspects that contributed to Amazon's growth and dominance in the competitive online marketplace.

01/27/2026 Logistics Industry Insights
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US Manufacturing Hits Near 40year Peak Amid Sector Revival

US Manufacturing Hits Near 40year Peak Amid Sector Revival

The US Manufacturing PMI surged to 64.7 in March, a nearly four-decade high, with significant growth in key indicators such as new orders, production, and employment. While supply chain challenges and inflationary pressures persist, the overall recovery momentum is strong. Experts advise cautious optimism for the future, closely monitoring market changes. The robust PMI reading signals a significant rebound in the manufacturing sector, contributing to broader economic recovery efforts despite ongoing headwinds related to global supply chains.

01/26/2026 Logistics Industry Insights
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Global Firms Adopt Advanced Trade Marketing for Overseas Expansion

Global Firms Adopt Advanced Trade Marketing for Overseas Expansion

This article provides an in-depth analysis of the definition, core methods, and golden rules of foreign trade marketing, aiming to help businesses master key strategies for accessing the global market. Driven by three engines – online marketing, exhibition marketing, and public relations – and adhering to three principles – customer first, global perspective, and long-term focus – companies can effectively enhance brand influence and achieve explosive business growth. It provides insights on how to leverage these strategies for successful global expansion.

01/26/2026 Customs Knowledge
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Saudi Arabia Launches VAT Registration France Streamlines Ecommerce VAT

Saudi Arabia Launches VAT Registration France Streamlines Ecommerce VAT

Saudi VAT registration is now open, clearing the way for cross-border e-commerce sellers to enter the Middle Eastern market. EUTax provides assistance in accelerating French VAT registration, having successfully helped over 1000 Chinese companies obtain French VAT numbers, accounting for 63% of Chinese company registration agents. Tax compliance is the cornerstone of long-term development for cross-border e-commerce, and choosing a professional tax agent is crucial for sustainable growth and avoiding penalties.

01/26/2026 Customs Knowledge
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Slovakia Updates IATA Cargo Agent Accreditation Rules

Slovakia Updates IATA Cargo Agent Accreditation Rules

This article provides a detailed interpretation of the IATA freight forwarder accreditation requirements in Slovakia. It covers mandatory, optional, and general requirements, outlining the application process and key considerations. The aim is to assist freight forwarding companies in successfully obtaining IATA accreditation and expanding their reach within the European market. It offers guidance on navigating the complexities of the certification process in Slovakia, enabling businesses to confidently pursue IATA accreditation and unlock new opportunities for growth.

01/26/2026 Logistics Encyclopedia
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Trucking Shortage Drives Up Freight Costs for Businesses

Trucking Shortage Drives Up Freight Costs for Businesses

Shrinking truckload capacity is a top concern for shippers, driven by factors like the ELD mandate, driver shortages, and manufacturing growth. Intermodal transportation emerges as a crucial strategy to combat capacity challenges. Businesses need to optimize their supply chains and select appropriate intermodal solutions to reduce costs, improve efficiency, and maintain a competitive edge in the market. Focusing on strategic intermodal implementation allows companies to navigate the current capacity constraints and build more resilient and cost-effective supply chains.

01/27/2026 Logistics Industry Insights
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US Service Sector Expands Amid Employment Worries

US Service Sector Expands Amid Employment Worries

The ISM report indicates that while the non-manufacturing sector has expanded for 24 consecutive months, the employment index fell to 48.9, raising concerns about the economic outlook. Business activity and new orders increased, but the overall growth rate slowed. Inventory buildup may be in anticipation of future demand. Rising prices reflect ongoing cost pressures. Going forward, close attention should be paid to the labor market and the global economic situation to assess the potential impact of these trends.

01/28/2026 Logistics Industry Insights
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Poundland Hires Wilko Staff Amid Retail Expansion

Poundland Hires Wilko Staff Amid Retail Expansion

Poundland has hired 962 former Wilko employees and taken over the leases of 71 Wilko stores since September. This move not only provides employment opportunities for displaced workers but also supports Poundland's digital transformation and store expansion plans, demonstrating its potential for continued growth in the retail market. The acquisition of Wilko stores allows Poundland to quickly expand its physical presence and reach a wider customer base, further solidifying its position in the competitive discount retail sector.

01/27/2026 Logistics Industry Insights
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Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Air purifier brand J, in collaboration with YouWoShi, successfully enhanced brand awareness and achieved sales growth through overseas media PR. The YouWoShi team, through precise needs analysis, customized media cooperation plans, efficient content inclusion, and seizing the opportunity of Prime Day, ultimately helped brand J exceed its KPI. This case study verifies the crucial role of media PR in overseas market promotion, demonstrating its effectiveness in boosting brand visibility and driving sales for DTC brands expanding globally.

01/27/2026 Logistics Industry Insights
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