Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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FAA Investigates Boeing Over 737 Max Production Concerns

FAA Investigates Boeing Over 737 Max Production Concerns

The U.S. Department of Transportation is cracking down on CDL "driver's license mills," with nearly 3,000 training institutions de-listed and 4,500 facing warnings. Students should carefully select training institutions, verifying qualifications, understanding faculty, and reviewing courses to ensure high-quality training and avoid investment risks. This crackdown aims to improve traffic safety by ensuring CDL holders receive proper instruction and meet required standards. Choosing a reputable and accredited CDL training program is crucial for a successful and safe driving career.

01/15/2026 Logistics
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Guide to Santander Tottas SWIFT Code for International Transfers

Guide to Santander Tottas SWIFT Code for International Transfers

This article provides a detailed explanation of the SWIFT codes for Banco Santander Totta in Portugal, including a list of codes for various branches. It emphasizes the importance of verifying information and choosing the appropriate transfer method when making cross-border remittances. The aim is to help users complete international transfers safely and efficiently by providing necessary information about Santander's SWIFT codes and best practices for international money transfers. This ensures a smoother and more secure experience for users sending or receiving funds internationally.

09/01/2025 Exchange Rate Query
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Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Dongfang Zhenxuan's reliance on Dong Yuhui is evident, and attempts to 'de-Yuhui-ize' have met with resistance. This article analyzes Dong Yuhui's importance to Dongfang Zhenxuan, explores the company's matrix operations and supply chain strategy, and discusses how to retain talents like 'Dong Yuhui.' It emphasizes the importance of balancing individual IP with platform development and building a healthy talent ecosystem. The key challenge lies in mitigating the risk associated with over-reliance on a single personality while fostering growth and innovation within the platform.

01/06/2026 Logistics Industry Insights
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US Tariffs Strain Chinese Ecommerce Sellers

US Tariffs Strain Chinese Ecommerce Sellers

The US ending its de minimis exemption for small parcels from China impacts 1.36 billion packages, hitting cross-border e-commerce sellers hard. American consumers face higher prices, and retailers are forced to suspend shipments. Platforms like Temu are adjusting strategies, focusing on localized operations. Cross-border e-commerce businesses need to diversify, improve product quality, and optimize supply chains to navigate these challenges and survive. This policy shift necessitates a strategic overhaul for businesses reliant on direct-to-consumer exports to the US.

12/30/2025 Logistics Industry Insights
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Aviation Leaders to Gather in Rio for IATA 2026 Summit

Aviation Leaders to Gather in Rio for IATA 2026 Summit

The International Air Transport Association (IATA) announced that its 82nd Annual General Meeting (AGM) will be held in Rio de Janeiro in June 2026, hosted by LATAM Airlines Group. The AGM is one of the most important annual events in the aviation industry, bringing together global leaders to discuss the industry's development direction. It is expected to focus on key issues such as sustainable development, technological innovation, passenger experience, safety and security, and industry cooperation, providing guidance for the future development of the aviation industry.

01/15/2026 Logistics Industry Insights
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Temu Adapts Localization Strategy Amid Trade Tensions

Temu Adapts Localization Strategy Amid Trade Tensions

Faced with the dual pressure of tariff barriers and tightening 'de minimis' rules, Temu adopts a 'localized fulfillment' strategy to maintain price competitiveness, mitigate tariff risks, and enhance user experience. This move presents challenges such as supply chain restructuring and increased competition. However, it may also accelerate the localization of cross-border e-commerce and reshape global supply chains. Temu's strategic choice contrasts with Shein's approach, and its success or failure will provide valuable lessons for the cross-border e-commerce industry. This strategy aims to navigate the evolving landscape and maintain a competitive edge.

11/03/2025 Customs Knowledge
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Brazils Quimada Airfield An Undiscovered Aviation Gem

Brazils Quimada Airfield An Undiscovered Aviation Gem

Queimada Airport (SNQM), located in Bahia, Brazil, is a small airport with a runway of 3,937 feet, primarily serving the takeoff and landing of small aircraft. Although weather data is not yet available, its unique geographical location and natural scenery attract an increasing number of travelers and aviation enthusiasts, who look forward to better services and experiences for future travel.

09/15/2025 Airport Codes
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