Global Brands Focus on Overseas Social Media Management

Global Brands Focus on Overseas Social Media Management

This article details the job responsibilities and requirements of an Overseas Social Media Specialist, covering social media account management, content strategy and promotion, data analysis and optimization, marketing promotion and collaboration, and public opinion monitoring and response. To become a successful Overseas Social Media Specialist, one needs solid language skills, rich operational experience, keen data analysis capabilities, and excellent communication and coordination skills. The role requires a comprehensive understanding of the overseas social media landscape and the ability to adapt strategies based on data-driven insights.

Ozon Marketplace Sellers Gain Tips to Cut Costs Raise Profits

Ozon Marketplace Sellers Gain Tips to Cut Costs Raise Profits

This article provides an in-depth analysis of commission and logistics costs under the Ozon Marketplace model, comparing it with the RealFBS model. It offers cost calculation examples and analyzes the rates of Chinese logistics partners. Furthermore, it provides strategic recommendations for sellers to optimize profit margins and achieve success on the Ozon platform. The analysis focuses on understanding the interplay between Ozon's commission structure, various logistics options, and their impact on overall profitability for sellers operating on the platform, particularly those utilizing Chinese logistics providers.

01/26/2026 Logistics
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Global Shipping Guide Essential Protective Packaging Tips

Global Shipping Guide Essential Protective Packaging Tips

This article provides an in-depth analysis of three common cushioning packaging materials used in international logistics: bubble wrap, EPE foam (pearl cotton), and EPS foam. It offers a professional interpretation of their material properties, performance advantages, applicable scenarios, and important considerations for international logistics. This aims to provide enterprises with a scientific basis for material selection, helping to reduce cargo damage rates, optimize transportation costs, and improve overall logistics efficiency. The analysis focuses on practical applications and best practices for utilizing these materials effectively.