USPS Expands Lastmile Delivery to Thirdparty Bidders

USPS Expands Lastmile Delivery to Thirdparty Bidders

USPS is opening its “last mile” delivery network, allowing shippers to bid on routes. This initiative aims to reduce costs, accelerate delivery times, and increase revenue. The move could intensify competition and reshape the landscape of retail logistics, potentially impacting pricing and service levels for both businesses and consumers. This shift could lead to more efficient and flexible delivery options, but also might create challenges for smaller carriers and businesses.

02/04/2026 Logistics Industry Insights
Read More
Amazon Ads Optimizing Match Types for Better ROI

Amazon Ads Optimizing Match Types for Better ROI

This article provides an in-depth analysis of automatic and manual targeting match types in Amazon Advertising, including close match, broad match, categories, complements, broad match, phrase match, and exact match, as well as the use of negative keywords. Through case studies, it offers sellers refined advertising strategies aimed at improving ad accuracy and efficiency. The goal is to help sellers optimize their Amazon advertising campaigns for better results and increased ROI by understanding and leveraging different match types effectively.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
Read More
Google Ads Beginner Tips to Avoid Pitfalls Boost Campaigns

Google Ads Beginner Tips to Avoid Pitfalls Boost Campaigns

This article addresses common pitfalls for Google Ads beginners, such as keyword stuffing and poor landing page relevance. It provides a detailed optimization strategy covering account structure setup, budget allocation, and Quality Score improvement. Emphasizing the importance of precisely matching user intent, dynamically adjusting budgets, and enhancing landing page experience, this guide aims to help businesses avoid common mistakes and improve ad performance. It offers actionable advice to maximize ROI and achieve better results from Google Ads campaigns.

01/07/2026 Logistics Encyclopedia
Read More
Guide to Advertising on Yandex for the Russian Market

Guide to Advertising on Yandex for the Russian Market

This article details the process of opening a Yandex advertising account and provides practical tips and precautions for advertising campaigns, aiming to help beginners quickly get started with Yandex advertising and efficiently expand into the Russian market. It also mentions seeking assistance from professional agency teams to optimize the utilization of advertising resources. This guide covers key aspects for successful ad deployment and market penetration using Yandex's platform.

01/27/2026 Logistics Encyclopedia
Read More
Lean Advertising Strategies Boost ROI for Amazon Sellers

Lean Advertising Strategies Boost ROI for Amazon Sellers

This article delves into how Amazon US sellers can effectively reduce Advertising Cost of Sales (ACoS) and maximize advertising efficiency and profits by optimizing keyword strategies, budget management, ad creatives, product page design, and data analysis. It also suggests that sellers seek professional advertising services when necessary to achieve optimal results with less effort. The focus is on practical strategies for improving ad performance and ultimately driving sales and profitability on the Amazon platform.

02/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Adopt Strategies to Lower High Ad Costs

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Don't directly compete for expensive keywords on Amazon. Gradually reduce your reliance on high bids by focusing on long-tail keywords, improving organic rankings, and optimizing your product listings. This allows you to acquire high-quality traffic at a lower cost. By strategically refining your approach, you can minimize spending on competitive keywords and achieve sustainable, cost-effective growth on the Amazon platform, maximizing your return on investment.

12/30/2025 Logistics Industry Insights
Read More
Google Ads Stepbystep Guide to Account Setup Optimization

Google Ads Stepbystep Guide to Account Setup Optimization

This article provides a comprehensive, step-by-step tutorial on setting up and launching Google Ads campaigns. It covers the quick account creation process, MCC account setup, integration with Google Analytics (GA), YouTube (YTB), and Google Merchant Center (GMC), conversion tracking setup, and audience creation. This guide helps you easily get started with Google Ads, enabling precise targeting and business growth.

01/06/2026 Logistics Encyclopedia
Read More
Google Ads Strategies Boost Crossborder Ecommerce Sales

Google Ads Strategies Boost Crossborder Ecommerce Sales

This article delves into often-overlooked key points in Google Ads campaigns, including precisely targeting geographic regions and time slots, improving ad quality score, and carefully selecting keyword match types. By optimizing these aspects, businesses can effectively avoid budget wastage, enhance ad performance, and ultimately achieve their cross-border promotion goals. Focusing on these elements is crucial for maximizing ROI and ensuring efficient ad spend in international markets.

12/29/2025 Logistics Industry Insights
Read More
WCO Botswana Crack Down on Ecommerce Counterfeits

WCO Botswana Crack Down on Ecommerce Counterfeits

The World Customs Organization (WCO) held a workshop in Botswana to enhance customs officers' ability to combat counterfeit and pirated goods, with a focus on infringement through e-commerce channels. The workshop covered emerging infringement trends, precise targeting techniques, data sharing tools, and environmentally sound destruction guidelines. It emphasized the importance of collaboration among various stakeholders. Combating counterfeit goods requires global cooperation and the collective participation of society.

01/30/2026 Customs Knowledge
Read More