Google Ads Strategies Boost Crossborder Ecommerce Sales

Google Ads Strategies Boost Crossborder Ecommerce Sales

This article delves into often-overlooked key points in Google Ads campaigns, including precisely targeting geographic regions and time slots, improving ad quality score, and carefully selecting keyword match types. By optimizing these aspects, businesses can effectively avoid budget wastage, enhance ad performance, and ultimately achieve their cross-border promotion goals. Focusing on these elements is crucial for maximizing ROI and ensuring efficient ad spend in international markets.

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

Guangzhou Debuts Ecommerce Express on Chinaeurope Freight Route

Guangzhou Debuts Ecommerce Express on Chinaeurope Freight Route

The first China-Europe Railway Express e-commerce fast line from Guangzhou has officially launched, with e-commerce goods expected to arrive in Italy within 13 days. This new model effectively enhances the transportation efficiency of cross-border e-commerce and helps meet the demand of the European market.

08/04/2025 Logistics
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Fedex Expands Fleet with New ATR Cargo Aircraft

Fedex Expands Fleet with New ATR Cargo Aircraft

FedEx has announced the procurement of 10 ATR72-600F cargo aircraft to enhance operational efficiency and strengthen its competitiveness in global logistics. This aircraft model features high fuel efficiency and short takeoff and landing capabilities, enabling it to handle various cargo loads while maintaining stable performance in diverse climates.

08/04/2025 Logistics
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DAT Acquires Convoy to Automate Freight Transactions

DAT Acquires Convoy to Automate Freight Transactions

DAT Freight & Analytics has acquired Flexport's Convoy digital freight network platform, aiming to enhance automation and efficiency in freight transactions through advanced technology. This acquisition will provide freight brokers with a more efficient operational model and a broader freight matching network, ultimately driving the development of the entire industry.

08/07/2025 Logistics
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National Port Expansion Drives Regional Economic Growth

National Port Expansion Drives Regional Economic Growth

The National Ports Authority is responsible for managing 33 major ports nationwide, implementing a decentralized organizational model to enhance port operational efficiency and support local economic development. By optimizing resource allocation and strengthening local decision-making authority, the initiative promotes the role of regional ports in driving economic growth.

Xiamen Debuts Silk Road Sea Route Expands Ecommerce Exports

Xiamen Debuts Silk Road Sea Route Expands Ecommerce Exports

Xiamen's first "Maritime Silk Road" cross-border e-commerce express line recently achieved a breakthrough of 2 million exports. Utilizing the "two ports and one route" model, it has facilitated convenient logistics and efficient management for cross-border e-commerce, providing significant support for expanding into international markets.

09/15/2025 Logistics
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Shenzhen Foreign Trade Innovations Launches 'bay Area Train' Freight Service Revolutionizing Multi-modal Export Logistics

Shenzhen Foreign Trade Innovations Launches 'bay Area Train' Freight Service Revolutionizing Multi-modal Export Logistics

Shenzhen's 'Bay Area Number' train service has innovatively launched a new mode of iron-road combined transport, enhancing export efficiency and reducing logistics costs. This model saves transfer time, improves customs clearance efficiency, and promotes economic cooperation between Guangdong and Xinjiang, helping businesses tap into the Central Asian market.

10/21/2024 Logistics
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