Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost ROI with Hybrid Ad Campaigns

Amazon Sellers Boost ROI with Hybrid Ad Campaigns

This article delves into Amazon advertising strategies, emphasizing the synergy between automatic and manual campaigns. Through meticulous management, sellers can maximize advertising effectiveness, improve organic listing rankings, and ultimately achieve sustained growth in sales and profits. Key elements include keyword research, listing optimization, ad bidding, and data analysis. By strategically combining automated and manual approaches, businesses can optimize their Amazon advertising spend and drive significant results.

12/29/2025 Logistics Encyclopedia
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GF Piping Systems Launches Seadrain White for Marine Drainage

GF Piping Systems Launches Seadrain White for Marine Drainage

GF Piping Systems' SeaDrain White series is a new drainage system designed specifically for the discharge of black and grey water from passenger ships. Its lightweight and corrosion-resistant properties effectively reduce leakage and downtime issues, enhancing the safety and efficiency of the vessels.

08/06/2025 Logistics
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Amazon Sellers Struggle with Manual PPC Campaigns Despite Autoad Wins

Amazon Sellers Struggle with Manual PPC Campaigns Despite Autoad Wins

This article delves into why well-performing keywords in Amazon automatic campaigns may underperform in manual campaigns, attributing it to factors like keyword relevance, ad weight differences, and ad placement variations. It provides strategies to address this PPC dilemma and improve ad performance, including accurate keyword evaluation, maintaining automatic ad campaigns, and gradually adjusting bids. The aim is to help sellers optimize their advertising efforts and achieve better results by understanding the nuances between automatic and manual keyword targeting.

01/06/2026 Logistics Encyclopedia
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Guide to HS Codes for Tea and Spices Exporters

Guide to HS Codes for Tea and Spices Exporters

This article delves into the HS codes of the 09 series, covering export information and regulatory conditions for products such as black tea, Pu-erh tea, dark tea, mate, pepper, and chili. It aims to assist businesses in accurately understanding key regulations in international trade, thereby enhancing export efficiency and market competitiveness.

08/05/2025 HS Code Query
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Cu Nim Airport Showcases Unique Charm in Canada

Cu Nim Airport Showcases Unique Charm in Canada

Cu Nim Airport, located in Black Diamond, Alberta, Canada, is renowned for its unique grass runway and beautiful natural landscapes. Despite lacking METAR weather data, the airport ensures flight safety with its self-communication frequency of 123.4 MHz. It is ideal for private flying and gliding activities, making it a paradise for aviation enthusiasts.

08/04/2025 Airport Codes
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Ravenna Port Becomes Key Adriatic Trade Hub

Ravenna Port Becomes Key Adriatic Trade Hub

Ravenna Port, a key maritime gateway in Italy's Emilia-Romagna region, has become a leader in trade across the Eastern Mediterranean and the Black Sea due to its advantageous geographic location. By joining the International Port Association, the port aims to enhance its global cooperation and operational efficiency, contributing significantly to regional economic growth.

08/05/2025 Port Encyclopedia
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Tiktok and Facebook Ad Strategies Compared for Marketers

Tiktok and Facebook Ad Strategies Compared for Marketers

This article delves into the differences in advertising promotion goals between TikTok and Facebook. It compares promotion objectives under both auction and contract-based selling models, emphasizing the importance of selecting the right platform and goals based on business needs. The aim is to help advertisers develop more effective social media marketing strategies. Understanding these nuances allows for optimized campaign performance and better ROI by aligning platform capabilities with specific business objectives.

01/05/2026 Logistics Industry Insights
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Ecommerce Brands Adopt Advanced SEO Tactics for Growth

Ecommerce Brands Adopt Advanced SEO Tactics for Growth

This article delves into common pitfalls and optimization techniques for independent site SEO. It emphasizes the importance of keyword strategy, optimization cycles, website construction, and adapting to Google's algorithm. The article also warns businesses against using unethical or black-hat SEO tactics. By focusing on legitimate and sustainable methods, businesses can improve their overseas traffic and conversions, ultimately boosting their online presence and achieving long-term success in international markets.

01/05/2026 Logistics Encyclopedia
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