black friday promotion News

Amazon Sellers Eye Tenfold Black Friday Sales Growth

This article provides a comprehensive strategy guide for Amazon sellers preparing for Black Friday. It covers key aspects such as inventory management, promotional rules, trending product selection, listing optimization, PPC advertising, winning the Buy Box, emphasizing feedback and reviews, and Q4 preparation. The aim is to help sellers seize the Black Friday opportunity and achieve tenfold sales growth. By implementing these strategies, sellers can maximize their visibility, attract more customers, and ultimately boost their revenue during this crucial shopping event.

12/31/2025 Logistics Industry Insights

Black Friday Retailers Shift Focus to Niche Markets

This article analyzes the sales performance of last year's Black Friday "hit" products this year, highlighting the main challenges faced by sellers: head monopoly and market capacity contraction. It suggests that sellers shift their thinking by exploring the long-tail market, differentiating products, and implementing refined operations. This approach aims to achieve sustainable growth in the highly competitive e-commerce environment and ultimately succeed during the Black Friday promotion. Focusing on niche products and data-driven decisions are crucial for overcoming current market obstacles and maximizing sales.

12/30/2025 Logistics Industry Insights

Brazils Suburbs Favor Whatsapp for Black Friday Shopping

A survey reveals that WhatsApp has become the preferred platform for Brazilian suburban consumers seeking Black Friday promotions. Electronics, footwear, and portable devices are the most popular items. Key purchasing factors include low prices, discounts, free shipping, and fast delivery. Merchants should focus on providing detailed product information to reduce shopping cart abandonment. WhatsApp's accessibility and convenience make it a crucial channel for reaching price-sensitive consumers during this major shopping event in Brazil.

12/30/2025 Logistics Industry Insights

Temus Deep Discounts Disrupt Ecommerce Rival Amazon

Temu's 'Black Friday' promotion was extensive, but some sellers reported no significant order increase. Its low-price strategy impacted Amazon's 'Black Friday'. Temu's rise mirrors Pinduoduo's success in the domestic e-commerce market but faces sustainability challenges. Sellers should proactively adapt their strategies and enhance competitiveness to navigate this evolving landscape. The low-price strategy may not be sustainable in the long run, and sellers need to focus on other aspects like product quality and customer service.

01/07/2026 Logistics Industry Insights

Amazon Optimizes Black Friday Ad Strategies for Higher Sales

This article focuses on advertising optimization for Amazon sellers leading up to Black Friday, offering refined micro-adjustment suggestions for ad campaigns to help build an efficient traffic loop. By employing product targeting and brand promotion strategies, sellers can effectively control and convert traffic. Furthermore, it provides bidding adjustment and keyword optimization solutions for abnormal ACOS issues, assisting sellers in improving advertising effectiveness and achieving sales goals. This approach aims to maximize ROI and drive successful Black Friday performance through strategic ad management.

12/31/2025 Logistics Industry Insights

Ecommerce Sellers Optimistic for Christmas Sales After Black Friday

Following Black Friday and Cyber Monday, cross-border e-commerce sellers are entering the Christmas shopping season. This article analyzes the sales rebound phenomenon after Black Friday and provides recommendations for popular product selections during the Christmas peak season, such as greeting cards, Christmas tree decorations, and candles. It also offers strategic advice on pre-promotion and traffic acquisition both on and off the platform, helping sellers seize the year-end business opportunities. The key is to prepare early and leverage both internal and external marketing channels.