Fundamentals of International Freight Forwarding and Sales Guidelines

Fundamentals of International Freight Forwarding and Sales Guidelines

This article explores the foundational sales knowledge and principles in the international freight forwarding industry, including the cost structure of air transport, commonly used terms, and sales techniques. It emphasizes the importance of independent learning, facing challenges bravely, maintaining integrity, and courageously taking responsibility for enhancing sales abilities. These knowledge and skills are crucial for the success of every freight forwarding professional.

07/16/2025 Logistics Encyclopedia
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7 Strategies to Improve Facebook Ad Conversions

7 Strategies to Improve Facebook Ad Conversions

Struggling with low conversion rates on Facebook Ads? This article provides seven key optimization strategies to help you boost ad performance and achieve significant conversion improvements. These strategies include precise targeting, creative optimization, presentation optimization, compelling calls-to-action, A/B testing, relevance score improvement, and continuous learning. By implementing these tactics, you can enhance your Facebook ad campaigns and drive better results.

01/06/2026 Logistics Encyclopedia
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APICS CSCP Certification Boosts Supply Chain Expertise

APICS CSCP Certification Boosts Supply Chain Expertise

APICS CPIM/CSCP certifications are prestigious in supply chain management. CPIM focuses on internal production and inventory management, while CSCP emphasizes global optimization. Holding both certifications demonstrates expertise in both internal operations and a global perspective, enhancing career competitiveness. Preparing for these certifications is a systematic learning process. With high industry recognition, these certifications significantly contribute to career advancement in supply chain management.

01/15/2026 Logistics Industry Insights
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Dynamic Pricing Transforms Freight Industry Amid Rate Challenges

Dynamic Pricing Transforms Freight Industry Amid Rate Challenges

Static freight rates fail in volatile markets, leading to high rejection rates and increased costs. Convoy's dynamic pricing solution leverages machine learning, automation, and an open marketplace to enable transparent, competitive pricing and reliable capacity. This approach effectively saves time, reduces costs, and provides shippers with assurance across various scenarios. Embracing dynamic pricing is crucial for navigating the challenges of the freight market.

01/20/2026 Logistics Industry Insights
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Bird Academy Named Iatas Top Aviation Training Partner After 20 Years

Bird Academy Named Iatas Top Aviation Training Partner After 20 Years

As the education arm of Bird Group, Bird Academy leverages 20 years of industry experience to serve as a regional aviation learning center. The Academy offers high-quality training programs in aviation, travel, hospitality, and retail, collaborating closely with IATA and earning numerous accolades. Committed to cultivating highly qualified aviation professionals, the Academy contributes to the prosperous development of the global aviation industry.

01/20/2026 Airlines
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Greenscreensai Hubtek Use AI to Transform Freight Pricing

Greenscreensai Hubtek Use AI to Transform Freight Pricing

Greenscreens.ai partners with Hubtek to leverage machine learning for a neutral platform, offering predictive pricing intelligence and revenue optimization to address logistics challenges and improve industry efficiency. This collaboration aims to drive the logistics industry towards intelligent, data-driven operations through more accurate pricing forecasts, optimized revenue management, and streamlined processes. Ultimately, it seeks to build a smarter and more efficient logistics ecosystem.

01/21/2026 Logistics
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Mechanical Engineering Drives Steady Growth in Global Trade

Mechanical Engineering Drives Steady Growth in Global Trade

Mechanical foreign trade, characterized by its stability, stands out in the foreign trade industry. It doesn't chase quick profits but achieves steady growth and long-term development by focusing on products, building long-term customer relationships, and continuous learning. For foreign traders tired of chasing trends and competing for bestsellers, mechanical foreign trade offers a more reliable and sustainable path.

01/23/2026 Logistics Industry Insights
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Ecommerce Warehouses Embrace Advanced Management Systems for Efficiency

Ecommerce Warehouses Embrace Advanced Management Systems for Efficiency

Warehouse Management Systems (WMS) aim to enhance the operational efficiency of e-commerce businesses, featuring real-time management, inventory monitoring, and order processing, making it a cornerstone of modern supply chains. This article analyzes five key trends: the integration of WMS with e-commerce platforms, efficiency enhancement and cost optimization, and the application of AI and machine learning, highlighting its significance in the e-commerce sector.

08/04/2025 Warehousing
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Ecommerce Warehousing Systems Evolve to Meet Future Demand

Ecommerce Warehousing Systems Evolve to Meet Future Demand

Modern Warehouse Management Systems (WMS) have become a core technology in the e-commerce industry by enhancing warehouse efficiency and service quality through real-time inventory monitoring, seamless integration with e-commerce platforms, and intelligent decision support. In the future, the combination of artificial intelligence and machine learning will further optimize resource allocation and demand forecasting, providing even stronger support for e-commerce businesses.

08/06/2025 Warehousing
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Mastering Effective Methods for Customs HS Commodity Codes

Mastering Effective Methods for Customs HS Commodity Codes

This paper discusses learning and memorization methods for HS codes in customs. By categorizing products, it effectively aids international trade practitioners in improving classification efficiency. The main focus includes divisions for various categories such as animal and plant products, chemicals, plastics, and wood. Clever mnemonic rhymes are also provided to help practitioners more easily grasp the complex HS codes, supporting a smooth customs declaration process.

07/21/2025 Customs Knowledge
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