Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

01/28/2026 Logistics Encyclopedia
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Globalfoundries Acquires Synopsys ARC IP to Strengthen AI Chip Strategy

Globalfoundries Acquires Synopsys ARC IP to Strengthen AI Chip Strategy

GlobalFoundries' acquisition of Synopsys' ARC processor IP business marks a key step in its Physical AI strategy. By integrating ARC IP, MIPS architecture, and manufacturing capabilities, GlobalFoundries aims to provide end-to-end solutions from design to fabrication, accelerating customer product launches and expanding AI application scenarios in wearables, robotics, and more. This collaboration with Synopsys enables a specialized division of labor within the industry chain, enhancing customer value through optimized solutions and a streamlined development process. The acquisition strengthens GlobalFoundries' position in the evolving semiconductor landscape.

01/30/2026 Logistics Industry Insights
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NMFC Changes Drive LTL Freight Cost Increases Demand Strategy Shifts

NMFC Changes Drive LTL Freight Cost Increases Demand Strategy Shifts

A significant NMFC transformation is coming from NMFTA, impacting carriers, shippers, and 3PLs. This article analyzes the changes, highlighting the influence of density-based pricing and offering strategies for adaptation. Key actions include engaging with NMFTA events, optimizing supply chains, and enhancing communication. Proactive preparation is crucial to maintain a competitive edge in the LTL market. Understanding these changes and implementing appropriate strategies will be essential for navigating the evolving landscape of LTL freight.

02/03/2026 Logistics
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Xpeng Motors Adjusts Strategy Amid Executive Shifts Smart Cockpit Focus

Xpeng Motors Adjusts Strategy Amid Executive Shifts Smart Cockpit Focus

Wei Bin, head of XPeng Motors' Internet Center, is on leave, drawing attention to the company's intelligent strategy. This article analyzes the role of the smart cockpit in XPeng's strategy and how personnel changes might reflect technological and organizational restructuring. XPeng Motors faces both opportunities and challenges, requiring a focus on core technologies, improved organizational efficiency, and deeper integration of intelligent driving, cockpit, and vehicle platform.

02/03/2026 Logistics Industry Insights
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Meike Home Furnishings Shifts Strategy Amid Plant Closures Tech Deal

Meike Home Furnishings Shifts Strategy Amid Plant Closures Tech Deal

Markor Home Furnishings, facing deteriorating business and financial conditions, announced the suspension of production at two subsidiaries in Tianjin. The company plans a strategic shift by acquiring optoelectronic company Wonder Tides through asset restructuring. This move reflects the trend of traditional furniture companies actively seeking new growth opportunities in the face of global trade changes and market competition, aiming to enhance sustainable business capabilities by entering the 'new quality productive forces' sector.

02/03/2026 Logistics Industry Insights
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5 Strategies to Accelerate Market Entry for Businesses

5 Strategies to Accelerate Market Entry for Businesses

Speed to market is crucial for product launches. Optimizing speed builds competitive advantage, adapts to market changes, satisfies customers, shapes brand perception, and reduces waste. This requires leveraging data analytics, implementing automation, optimizing transportation networks, and integrating logistics processes. By streamlining these elements, companies can accelerate product launches, gain a first-mover advantage, and ultimately improve their bottom line. A well-optimized supply chain is essential for achieving rapid and efficient product launches.

09/26/2025 Logistics Industry Insights
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Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon introduces the Unified Inventory Ledger report, streamlining FBA inventory tracking and management. This aims to improve efficiency, enhance visibility, and optimize costs. The report provides a comprehensive view of inventory across the FBA network, enabling sellers to better understand their stock levels, identify potential issues, and make data-driven decisions. By simplifying inventory reconciliation and providing actionable insights, Amazon empowers sellers to optimize their FBA operations and improve their bottom line.

01/06/2026 Logistics
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Amazon Apparel Sellers Face High Returns Seek Solutions

Amazon Apparel Sellers Face High Returns Seek Solutions

High return rates plague Amazon's apparel category, with some sellers facing rates as high as 88%. This article reveals the harsh reality of these high return rates and offers three practical tips to help sellers reduce unsellable returns and improve profitability. These tips include using zipper bags, spare labels, and frosted packaging. By implementing these strategies, sellers can escape the cycle of low profits and improve their bottom line in the competitive Amazon apparel market.

12/31/2025 Logistics Industry Insights
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Macys Rug Gallery Enhances Supply Chain with Cargo Insurance

Macys Rug Gallery Enhances Supply Chain with Cargo Insurance

Macy's carpet business addressed lengthy traditional carrier liability claim processes by switching to cargo insurance. Cargo insurance offers faster claims processing, more comprehensive coverage, and more controllable risk management. This helps reduce supply chain disruptions, ensures the safe and timely delivery of goods, and ultimately improves customer satisfaction. By mitigating risks associated with shipping and providing quicker resolutions to potential losses, Macy's enhances its supply chain resilience and protects its bottom line.

01/21/2026 Logistics
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