braking performance News

Ridges DTC Strategy Why Tiktok Falls Short for Growth

The marketing strategy of North American DTC brand Ridge reveals that TikTok isn't the core growth engine for all brands. Their strategy centers on multi-dimensional attribution, focusing on high-certainty channels, building a sustainable creative library, differentiating algorithm adaptation, and employing a KOL-centric influencer marketing architecture. Emphasizing data-driven insights and content production capabilities, Ridge's approach offers valuable lessons for cross-border e-commerce businesses. It highlights the importance of understanding channel performance beyond surface-level metrics and investing in high-quality, reusable creative assets for long-term marketing success.

01/27/2026 Logistics Industry Insights

Fashion and Education Sectors Adopt Costeffective Longtail Keywords

This paper delves into the challenges of high internet promotion costs in the fashion and education industries. It proposes a tiered long-tail keyword strategy to reduce costs and improve precision. The article details how to expand core business terms, segment user needs, and cover scenario-based keywords. It emphasizes the crucial role of professional agency operations in keyword mining, tiered layout, and performance optimization. The aim is to help businesses break through promotion bottlenecks and achieve efficient customer acquisition, ultimately leading to cost-effective and targeted marketing campaigns.

01/27/2026 Logistics Industry Insights

XPO Logistics Sells North American Truckload Unit to Refocus Strategy

XPO Logistics sold its North American less-than-truckload (LTL) business to TransForce, aiming to repay debt, focus on core businesses, and optimize capital allocation. This strategic adjustment allows XPO to concentrate resources on more advantageous business areas. Simultaneously, TransForce expands its North American market share through the acquisition. The deal signifies a shift in strategy for both companies, with XPO streamlining operations and TransForce bolstering its presence in the LTL sector. The divestiture represents a key element in XPO's ongoing efforts to improve financial performance and enhance shareholder value.

01/28/2026 Logistics

US Rail Freight Volumes Drop in Early 2024

Data from the Association of American Railroads shows that U.S. rail freight and intermodal volumes declined year-over-year in the first week of February, with varying performance across categories. While cumulative freight volume saw a slight increase, the decline in intermodal transportation partially offset this growth. Overall, North American rail freight volume decreased, with significant regional differences. Moving forward, railway companies need to optimize asset allocation, improve operational efficiency, expand service offerings, strengthen partnerships, embrace digitalization, and focus on sustainable development to address challenges and seize opportunities.

01/28/2026 Logistics

Amazon Tests Selfdriving Trucks with Embark to Boost Logistics

Amazon is partnering with Embark to pilot autonomous trucking, aiming to reduce costs, improve efficiency, and revolutionize the logistics industry. While challenges remain, the potential benefits are significant. This collaboration explores the viability of self-driving technology in long-haul freight, potentially addressing driver shortages and optimizing delivery schedules. The partnership represents a growing interest in autonomous solutions within the logistics sector and could pave the way for wider adoption of driverless trucks in the future. The pilot program will likely focus on specific routes and cargo types to assess the technology's performance and safety.