Chinese Brand COROS Gains US Market Share with Datadriven Approach

Chinese Brand COROS Gains US Market Share with Datadriven Approach

COROS, with its focus and professionalism, creates products that meet the core needs of outdoor enthusiasts. Through strategies like signing top athletes as ambassadors, community marketing, and private domain operation, they successfully built a professional outdoor image. This allowed them to stand out in the highly competitive North American market and become a leader in the outdoor sports watch sector. Their success provides valuable lessons for Chinese brands seeking to expand globally, demonstrating the power of targeted product development and strategic marketing in a niche market.

01/27/2026 Logistics Industry Insights
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Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

01/28/2026 Logistics Encyclopedia
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Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Sublue underwater thruster's social media marketing achieved a breakthrough, exceeding 100,000 units in sales. By collaborating with influencers, the marketing campaign showcased product functionality and user experience, achieving precise conversion from initial interest ('seeding') to actual purchase. Influencer partnerships were key to driving awareness and demonstrating the value proposition of the underwater thruster, ultimately leading to significant sales growth and market penetration.

01/28/2026 Logistics Industry Insights
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Amazon Tightens Rules on Fake Reviews Suspends Violating Sellers

Amazon Tightens Rules on Fake Reviews Suspends Violating Sellers

Amazon has recently intensified its scrutiny of seller accounts, focusing on combating review manipulation and variation abuse, leading to numerous account suspensions. Sellers must strictly adhere to platform policies and avoid high-risk practices. Tools like ECPP ERP can be leveraged for review analysis, review request management, and negative feedback intervention to adapt to the increasingly stringent regulatory environment. This ensures stable operations within the Amazon ecosystem by proactively managing compliance and mitigating risks associated with policy violations, particularly regarding reviews and product variations.

01/21/2026 Logistics Industry Insights
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Amazon Sellers Targeted by Malicious Attacks Before Holidays

Amazon Sellers Targeted by Malicious Attacks Before Holidays

Amazon sellers in the gift category are experiencing a massive wave of malicious complaints, causing many popular listings to be deactivated, resulting in significant losses. Attackers are exploiting vulnerabilities in the image copyright complaint mechanism, subjecting sellers to prolonged listing suspensions and continuous attacks. Sellers are urging Amazon to improve its complaint system and are actively seeking self-help measures to cope with this crisis before the peak season. This coordinated attack highlights the need for stronger protection against abuse of the copyright complaint process.

01/16/2026 Logistics Industry Insights
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Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Recently, Amazon European sellers experienced a large-scale listing removal event, suspected to be triggered by malicious complaints due to "OIMG" trademark abuse. This incident is similar to the previous "Closhion" event, highlighting the severity of malicious competition in the cross-border e-commerce sector. Sellers should actively appeal to protect their rights and interests. The industry needs to strengthen supervision and self-discipline to build a healthy and orderly e-commerce ecosystem. This incident underscores the vulnerability of sellers to malicious attacks and the need for robust protection mechanisms.

01/04/2026 Logistics Industry Insights
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Hainan Tightens Oversight of Zerotariff Goods

Hainan Tightens Oversight of Zerotariff Goods

China's General Administration of Customs has issued new regulations to strengthen the supervision of 'zero-tariff' imported goods in the Hainan Free Trade Port. The new rules stipulate that 'zero-tariff' goods must be imported uniformly by customs-approved duty-free shops and sold in designated areas. Operating units are required to register and equip themselves with information systems to connect with customs, enabling full traceability of goods and verification of resident identity. This aims to ensure the effective implementation of the policy and prevent abuse of the zero-tariff benefits.

02/11/2026 Customs Knowledge
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Amazon Sellers Face Rising Trademark Disputes Seek Solutions

Amazon Sellers Face Rising Trademark Disputes Seek Solutions

This article delves into the risks of malicious attacks and intellectual property infringement claims faced by Amazon sellers. It reveals common tactics such as trademark abuse and listing hijacking, exposing the perpetrators behind them. To address these issues, the article offers strategies like proactive appeals and legal recourse, emphasizing the importance of intellectual property protection. The aim is to help sellers mitigate risks, safeguard their rights, and achieve compliant operations on the Amazon platform. It provides actionable insights to protect their business from bad actors and ensure long-term success.

01/04/2026 Logistics Industry Insights
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Googles March Algorithm Update Disrupts SEO Strategies

Googles March Algorithm Update Disrupts SEO Strategies

Google's March algorithm update targets the abuse of expired domains, scaled AI content, and site reputation, impacting websites relying on low-quality SEO techniques. Websites that prioritize original, high-quality content are presented with opportunities. Webmasters should monitor Google's updates, adjust their SEO strategies, and embrace change. The update penalizes practices like leveraging expired domains for quick rankings and generating massive amounts of AI-written content without providing genuine value. Focusing on user experience and providing valuable, original information is now more crucial than ever for successful SEO.

12/31/2025 Logistics Industry Insights
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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