Ozon Shifts Focus from Rapid Growth to Strategic Operations

Ozon Shifts Focus from Rapid Growth to Strategic Operations

OZON is moving away from extensive growth to precise operations. Sellers face challenges like strict brand qualification reviews, upgraded advertising optimization, faster logistics, and changes in payment rules. Sustainable development can be achieved by focusing on advantageous product categories, building differentiated brands, accurately targeting advertising, optimizing supply chains, and improving customer service. The deepening Sino-Russian cooperation brings more opportunities to the OZON platform. To succeed, sellers must adapt to these changes and implement detailed strategies for growth and efficiency.

01/07/2026 Logistics Industry Insights
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Strategic Trademarks Strengthen Brand Identity

Strategic Trademarks Strengthen Brand Identity

Trademark registration is crucial for brand protection. This article delves into the differences and selection strategies for word marks, logo marks, and combination marks, emphasizing how to weigh the pros and cons in different situations to choose the most suitable trademark type. It also advises businesses to seek assistance from professional trademark service agencies and proposes a global trademark strategy tailored to the specific needs of cross-border e-commerce, ensuring brand security in the global market. This includes considering international trademark filings and monitoring for infringement worldwide.

01/06/2026 Customs Knowledge
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Amazon Sellers Gain Edge with Brand Analytics Guide

Amazon Sellers Gain Edge with Brand Analytics Guide

This article provides an in-depth analysis of Amazon Brand Analytics, highlighting its core value in competitive intelligence, conversion rate analysis, keyword optimization, and audience targeting. By detailing the four key report modules and offering a practical method for calculating competitor conversion rates, it aims to help sellers effectively leverage Brand Analytics. The goal is to optimize product listings, improve advertising performance, and ultimately achieve success in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Brand Metrics Drive Ecommerce Sales Growth

Amazon Brand Metrics Drive Ecommerce Sales Growth

This article delves into the application of Amazon Brand Metrics (Beta) for refined operations during peak seasons in cross-border e-commerce. By analyzing consumer behavior data across three stages – awareness, purchase intent, and purchase – sellers can develop more precise marketing strategies to improve conversion and repurchase rates. The article emphasizes the importance of leveraging Brand Metrics to optimize product detail pages, advertising campaigns, and brand stores, helping sellers stand out in a competitive market. Using these metrics effectively can lead to increased visibility and sales.

12/29/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Proven Promotion Strategies

Ebay Sellers Gain Edge with Proven Promotion Strategies

This article provides an in-depth analysis of two core promotion tools on the eBay platform: Promoted Listings and Brand Ads. It details their working principles, charging models, target audiences, and operational steps. The aim is to help sellers choose the most suitable promotion method based on their store's specific circumstances, enhance product visibility and brand influence, and ultimately achieve sales growth. This guide offers practical insights for maximizing the effectiveness of eBay's advertising options.

01/04/2026 Logistics Encyclopedia
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Bing Ads Guide Aims to Boost Brand Visibility

Bing Ads Guide Aims to Boost Brand Visibility

Bing Ads offers five main advertising types: keywords, images, videos, shopping, and brand promotion, helping businesses precisely reach their target audience and increase brand awareness and sales. Through precise targeting and intelligent delivery, it enables efficient marketing. Leverage Bing Ads to connect with potential customers and drive conversions, maximizing your return on investment through strategic campaign management and data-driven optimization. It's a powerful tool for enhancing your online presence and achieving your marketing goals.

01/07/2026 Logistics Encyclopedia
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Lovead Helps Chinese Brands Expand Globally with Integrated Solutions

Lovead Helps Chinese Brands Expand Globally with Integrated Solutions

LoveAd is a professional agency with 17 years of experience in overseas advertising, providing one-stop solutions for going global, including market research, brand consulting, brand website building, traffic operation, content marketing, and influencer marketing. Having served over 150,000 clients with an annual GMV exceeding $1.5 billion, LoveAd is a trusted globalization partner. They offer comprehensive support to businesses looking to expand their reach and establish a strong presence in international markets.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Brand Video Ads

Amazon Sellers Boost Sales with Brand Video Ads

In the highly competitive Amazon advertising landscape, brand promotion videos are crucial for standing out. This article reveals how to leverage personalized ads, optimize video assets, and build an exceptional brand image to drive sales growth. It emphasizes key considerations such as video aspect ratio, language, event dates, and ad copy. By paying attention to these details, sellers can effectively differentiate themselves and achieve success in the competitive Amazon marketplace. The focus is on creating compelling video content that resonates with target audiences and ultimately boosts brand visibility and sales.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Strategize Ads for Peak Season Growth

Amazon Sellers Strategize Ads for Peak Season Growth

This article reveals Amazon advertising strategies for peak season, including brand defense, focusing on SB Ads for flagship stores, optimizing keyword ranking on mobile, SD Ads deployment strategies, and identifying potential ASIN sources. It helps you create a traffic loop, improve conversion rates, and achieve explosive sales growth during the peak season.

01/06/2026 Logistics Industry Insights
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Amazon Expands Crossborder Ecommerce Brand Marketing

Amazon Expands Crossborder Ecommerce Brand Marketing

Amazon Posts is a new channel for cross-border e-commerce sellers to conduct brand marketing. By publishing image and text content, sellers can improve brand awareness and promote product sales. This article details the definition, structure, advantages, display locations, setup steps, and operational techniques of Amazon Posts. It aims to help sellers master this emerging marketing tool and stand out from the competition. Learn how to leverage visual storytelling and targeted content to engage potential customers and drive conversions within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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