Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Manufacturers Adopt GEO Optimization for AI Procurement Edge

Manufacturers Adopt GEO Optimization for AI Procurement Edge

This paper explores how manufacturing enterprises can enhance brand priority in AI recommendations through GEO optimization within the context of AI-driven intelligent procurement. It details two key steps: keyword positioning and ranking improvement. Through case study analysis and expert collaboration suggestions, the paper provides practical guidance for enterprises to seize brand discourse power in the AI era. The focus is on leveraging geographical targeting and relevant keywords to improve visibility and relevance in AI-powered procurement platforms, ultimately boosting brand recognition and market share.

01/23/2026 Logistics Industry Insights
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Flexport Hires Philip Levy As Chief Economist to Boost Trade Analysis

Flexport Hires Philip Levy As Chief Economist to Boost Trade Analysis

Dr. Philip Levy is the Chief Economist at Flexport, renowned for his deep economic background and keen insights into global trade. He combines academic research with practical experience, leveraging Flexport's unique freight data to provide valuable information on global trade trends to the market. Dr. Levy actively participates in public policy discussions, significantly impacting global trade and economic development. His work offers a data-driven perspective on the complexities of international commerce, making him a respected voice in the field.

11/03/2025 Logistics Industry Insights
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Understanding Container Identification: An In-depth Analysis of Specifications and Uses

Understanding Container Identification: An In-depth Analysis of Specifications and Uses

This article explores different types of container identification, including owner codes, sequence numbers, nationality codes, and size and type codes. Container identification facilitates management and verification while ensuring cargo safety. By understanding container identification, readers can better engage in maritime logistics and contribute to global economic development. Both novices and industry practitioners can gain valuable information and knowledge from this discussion.

07/15/2025 Logistics Encyclopedia
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Comparison and Pricing Analysis of Express Delivery and Air Freight Services

Comparison and Pricing Analysis of Express Delivery and Air Freight Services

This article discusses the distinctions and pricing issues between express delivery and air freight services in international logistics. Customers often confuse the nature of these two services, focusing solely on weight during inquiries while neglecting their actual needs. Traditional air freight only delivers to the airport, while express delivery offers door-to-door service.

07/18/2025 Logistics Encyclopedia
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Comprehensive Analysis of Customs Declaration Processes and Requirements for Repairing Goods

Comprehensive Analysis of Customs Declaration Processes and Requirements for Repairing Goods

The customs declaration process for repairing items is a crucial aspect for import and export companies, involving detailed steps for both outbound and inbound shipments. Companies must accurately complete the customs declaration forms, provide necessary documentation, and adhere to customs regulations to avoid increased costs due to delays. A comprehensive understanding of these processes will significantly enhance operational efficiency and ensure compliance for businesses.

07/18/2025 Logistics Encyclopedia
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Choosing Amazon Fulfillment Options: A Comparative Analysis of FBA and FBM

Choosing Amazon Fulfillment Options: A Comparative Analysis of FBA and FBM

This article analyzes two main shipping models on Amazon: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). FBA provides sellers with comprehensive picking, packing, and shipping services, supporting logistics globally and facilitating cross-border transactions. In contrast, FBM allows sellers to manage their delivery processes independently, reducing service costs. Choosing the appropriate model requires judgment based on individual circumstances.

07/16/2025 Logistics Encyclopedia
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