Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

IATA Sets Global Aviation Safety and Industry Standards

IATA Sets Global Aviation Safety and Industry Standards

The International Air Transport Association (IATA), based in Montreal, is responsible for setting aviation standards, promoting market development, communicating and collaborating with airlines, safeguarding industry interests, and enhancing data and training services. It also focuses on environmental protection and sustainable development.

08/04/2025 Airlines
Read More
2025 World Ports Conference Adapts to Postpandemic Era

2025 World Ports Conference Adapts to Postpandemic Era

The International Association of Ports and Harbors (IAPH) has innovatively transformed in response to the pandemic by reimagining the World Ports Conference as a televised event. This adaptation successfully attracted more participants, showcasing the organization's ability to flexibly respond to challenges and the industry's cohesion.

08/05/2025 Logistics
Read More
Global Aviation Leaders Collaborate on Future Industry Growth

Global Aviation Leaders Collaborate on Future Industry Growth

The International Air Transport Association (IATA) promotes the development of global air transport through collaboration with governments and international organizations, ensuring enhanced aviation safety and standards for travelers and businesses. We are committed to building a secure and efficient global aviation network, working together to create a new future for air transport.

08/07/2025 Logistics
Read More
Global Logistics Trends Analyzed by Expert Brandon Fried

Global Logistics Trends Analyzed by Expert Brandon Fried

This article explores the observations and thoughts of Brandon Fried, Executive Director of the Airforwarders Association, regarding the logistics industry in 2025. It analyzes the current challenges and opportunities while emphasizing the importance of leadership and cross-industry collaboration. He advocates for finding opportunities amid change and collectively shaping the future landscape of logistics.

Ravenna Port Becomes Key Adriatic Trade Hub

Ravenna Port Becomes Key Adriatic Trade Hub

Ravenna Port, a key maritime gateway in Italy's Emilia-Romagna region, has become a leader in trade across the Eastern Mediterranean and the Black Sea due to its advantageous geographic location. By joining the International Port Association, the port aims to enhance its global cooperation and operational efficiency, contributing significantly to regional economic growth.

North American Intermodal Market Rebounds in Q3 2025

North American Intermodal Market Rebounds in Q3 2025

The Intermodal Association of North America reports a 2.8% year-over-year increase in total North American intermodal loadings in Q3 2025, a high since 2021. Domestic containers showed steady growth, while international containers rebounded strongly. A tightening truckload market favors intermodal. While challenges remain, the long-term outlook for the market is optimistic.

12/01/2025 Logistics
Read More