Neusoft Cloud Named Top Global Brand by Forbes China

Neusoft Cloud Named Top Global Brand by Forbes China

Neusoft Cloud Technology has been recognized as one of Forbes China's '2025 Top 30 Leading Brands in Globalization' for its outstanding digital service capabilities and global practices. Driven by a 'AI+Globalization' strategy, Neusoft Cloud Technology helps Chinese companies transform from 'product going abroad' to 'value going global', building intelligent and efficient global business growth. They provide innovative practices in areas such as cross-border e-commerce and intelligent manufacturing, reshaping the narrative of globalization and empowering businesses to thrive in the international market.

01/19/2026 Logistics Industry Insights
Read More
Amazon Sellers Face VAT Brand Challenges in Crossborder Ecommerce

Amazon Sellers Face VAT Brand Challenges in Crossborder Ecommerce

Amazon sellers should prioritize VAT tax compliance to avoid tax risks. Combat malicious listing hijacking through brand registration and complaints. Implement meticulous FBA inventory management to optimize logistics. New sellers need to understand the store registration qualification review process. Mastering these key skills will help sellers achieve profitable growth on the Amazon platform. This involves understanding VAT regulations, protecting your brand from unauthorized sellers, efficiently managing your FBA inventory, and navigating the initial registration process smoothly.

01/21/2026 Customs Knowledge
Read More
Kraft Heinz Faces SEC Probe Brand Challenges Amid Turnaround

Kraft Heinz Faces SEC Probe Brand Challenges Amid Turnaround

Kraft Heinz has recently faced challenges including an SEC investigation and brand write-downs. The company is actively responding by transparently communicating to rebuild trust, strategically adjusting to embrace change, optimizing operations to improve efficiency, and embracing innovation to drive growth. Kraft Heinz's case offers valuable lessons for other companies, highlighting the importance of remaining vigilant in the face of market changes, proactively addressing challenges, and learning from them to achieve sustainable development. This proactive approach is crucial for navigating a dynamic business environment.

01/29/2026 Logistics Industry Insights
Read More
Honest One Revamps Brand to Revive Pet Food Sector

Honest One Revamps Brand to Revive Pet Food Sector

Honest One has successfully broken through the fiercely competitive pet food market through strategic initiatives such as building its own factory, technological innovation, value chain integration, social welfare, and standard output. This case demonstrates that the pet food industry has entered an era of all-round competition, requiring companies to possess systemic capabilities to reconstruct competitive dimensions on the path of long-termism, ultimately returning to a reverence for life.

01/28/2026 Logistics Industry Insights
Read More
Amazon Sellers Leverage Home Garden Sites for Brand Growth

Amazon Sellers Leverage Home Garden Sites for Brand Growth

Facing increasing competition on Amazon, sellers are turning to overseas press releases as a breakthrough strategy. This article, through two case studies of home and garden brands, reveals the crucial roles of precise positioning, high-quality content, and advertorial marketing in overseas press release campaigns. It also highlights the future trend of refined operations. The analysis provides valuable and replicable experiences for Amazon sellers looking to enhance their brand visibility and drive sales through strategic international PR efforts.

01/27/2026 Logistics Industry Insights
Read More
Amazon Marketplace Seller Growth Slows Amid Shifting Brand Trends

Amazon Marketplace Seller Growth Slows Amid Shifting Brand Trends

The number of new sellers on Amazon has significantly decreased due to rising platform commissions, advertising costs, and higher operational barriers. Despite the decline in new sellers, the platform's GMV continues to grow, with increased traffic for active sellers and expanding scale for top sellers. Chinese sellers dominate the new seller landscape. Amazon is accelerating its transformation into a sales channel for larger enterprises.

01/27/2026 Logistics Industry Insights
Read More
Chinese Brand Camel Crown Expands Globally Using Consumer Insights

Chinese Brand Camel Crown Expands Globally Using Consumer Insights

Camel successfully upgraded and transformed into a fashionable outdoor brand, achieving success in both domestic and international markets. The transformation emphasized consumer insights, brand building, and overseas expansion. Moving forward, the brand needs to strengthen research and development innovation to maintain its competitive edge and further solidify its position in the global outdoor market. This strategic shift has allowed Camel to appeal to a broader audience and capitalize on the growing demand for stylish and functional outdoor gear.

01/30/2026 Logistics Industry Insights
Read More
Amazon Sellers Guide Branding and Ad Strategies

Amazon Sellers Guide Branding and Ad Strategies

This article delves into key techniques for Amazon brand building, advertising strategies, and traffic loop optimization. It covers brand logo creation, store page optimization, off-Amazon traffic channels, and the use of category ads. Through brand defense and offensive strategies, along with alternative advertising tactics, it helps sellers stand out in the Amazon marketplace and maximize profits. The article provides practical insights on how to create a strong brand presence, effectively utilize advertising tools, and build a sustainable traffic ecosystem for long-term success on Amazon.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Struggle As Funding Dries Up

Amazon Sellers Struggle As Funding Dries Up

The Amazon brand acquisition frenzy is cooling down, with funding plummeting by over 80%, leaving the industry facing internal and external challenges. Acquirers are transforming to survive, urging sellers to choose partners cautiously. The industry is undergoing a rational return and value reconstruction, emphasizing operations, brand building, and diversified channel expansion in the future. The focus shifts from rapid acquisition to sustainable growth and long-term brand value creation. Sellers need to carefully evaluate potential acquirers based on their operational capabilities and commitment to brand development.

01/04/2026 Logistics Industry Insights
Read More