WCO Committee Prioritizes Strategy Gender Equality and Sustainability

WCO Committee Prioritizes Strategy Gender Equality and Sustainability

The World Customs Organization (WCO) Capacity Building Committee convened in Brussels to discuss strategic implementation, gender equality, and sustainable development. Key topics included progress on existing capacity building initiatives, strategies for promoting gender mainstreaming within customs administrations, and integrating sustainable development principles into customs operations. The meeting also involved the election of new leadership for the committee, setting the stage for future capacity building efforts within the global customs community. The discussions aimed to enhance customs efficiency and effectiveness while promoting inclusivity and environmental responsibility.

12/30/2025 Customs Knowledge
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Small Businesses Boost Sales with Twitter Pinterest Marketing

Small Businesses Boost Sales with Twitter Pinterest Marketing

Twitter emphasizes interaction, making it suitable for brand and trending topic marketing. Pinterest focuses on visuals, beneficial for product showcasing. Businesses should choose platforms and develop strategies based on their specific characteristics. Twitter is great for real-time engagement and quick updates, while Pinterest excels in driving traffic through visually appealing content. Consider your target audience and marketing goals when deciding which platform aligns best with your brand.

01/07/2026 Logistics Industry Insights
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Email Marketing Boosts Affiliate Program Conversions

Email Marketing Boosts Affiliate Program Conversions

Email plays a crucial role in affiliate marketing. Effective communication, content empowerment, providing practical tools, and sharing expertise enhance affiliate partners' marketing capabilities, leading to a win-win situation for both the brand and its partners. The success of affiliate marketing lies in mutual trust and shared growth. Email marketing helps nurture these relationships, ensuring affiliates are well-equipped to promote products and services effectively, ultimately driving sales and brand awareness.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Hit by Black Friday Chaos Deals Axed Brands Dropped

Amazon Sellers Hit by Black Friday Chaos Deals Axed Brands Dropped

During the Amazon Black Friday promotion, sellers encountered issues such as Lightning Deal cancellations and suspension of brand authorization, impacting sales. This article analyzes the reasons behind the Lightning Deal cancellations and explores the impact and potential causes of the brand authorization program's suspension. It emphasizes the importance of compliant operations for sellers on the Amazon platform to avoid such disruptions and maintain stable sales performance during peak seasons.

01/06/2026 Logistics Industry Insights
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Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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B2B Websites Key to Global Business Growth

B2B Websites Key to Global Business Growth

This article delves into the B2B independent website building process. It provides comprehensive guidance for businesses, covering aspects from selecting a website building partner and determining the optimal solution, to ensuring mobile and PC compatibility and creating high-quality content. The article also emphasizes the importance of continuous user experience optimization. By following these guidelines, companies can establish a professional image, attract overseas customers, and ultimately stand out in the global market. This guide helps businesses navigate the complexities of building a successful B2B independent website for international expansion.

01/04/2026 Logistics Encyclopedia
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New Customs Rules Clarify Valuation of Franchise Royalties

New Customs Rules Clarify Valuation of Franchise Royalties

The new WCO regulations clarify that franchise and brand royalties are not included in customs valuation if they are not directly related to the imported goods. Businesses need to understand the criteria for determining this direct relationship to minimize trade costs. This clarification provides greater certainty and potentially reduces the customs duties payable on imported goods where franchise or brand royalties are involved but are unrelated to the specific characteristics or production of those goods.

01/05/2026 Customs Knowledge
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Amazon Sellers Gain Organic Sales Growth Strategies

Amazon Sellers Gain Organic Sales Growth Strategies

This article delves into the organic traffic entry points on Amazon Listing detail pages, including main image videos, brand association (Newer Model), A+ pages, and brand stories (Post section). It provides practical techniques and strategic suggestions to help sellers fully utilize these free resources, optimize Listing content, and enhance user experience. The ultimate goal is to achieve breakeven for new product promotion by maximizing organic visibility and conversion rates through effective Listing optimization.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Proven Promotion Strategies

Ebay Sellers Gain Edge with Proven Promotion Strategies

This article provides an in-depth analysis of two core promotion tools on the eBay platform: Promoted Listings and Brand Ads. It details their working principles, charging models, target audiences, and operational steps. The aim is to help sellers choose the most suitable promotion method based on their store's specific circumstances, enhance product visibility and brand influence, and ultimately achieve sales growth. This guide offers practical insights for maximizing the effectiveness of eBay's advertising options.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Hit by Widespread Trademark Irregularities

Amazon Sellers Hit by Widespread Trademark Irregularities

The USPTO sanctioned a trademark agent, impacting over 6,000 trademarks and creating a brand crisis for Amazon sellers. Sellers should immediately conduct self-checks, classify risks, protect their stores, diversify brands, seek legal support, and actively communicate with Amazon to minimize losses. Choosing reputable agencies and strengthening intellectual property awareness are crucial to avoid such incidents. The situation highlights the importance of due diligence and proactive brand protection strategies for Amazon businesses.

01/06/2026 Logistics Industry Insights
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