Chinese Firms Target South Koreas Ecommerce Market with Trademark Strategy

Chinese Firms Target South Koreas Ecommerce Market with Trademark Strategy

The 30th anniversary of diplomatic relations between China and South Korea and the entry into force of RCEP bring new opportunities for cross-border e-commerce. The Korean e-commerce market has huge potential. To seize the market opportunity, Chinese companies should attach importance to trademark registration, follow the "first-to-file" principle, and understand the Korean trademark registration process, characteristics, and required materials to avoid brand damage. Early registration is key to protecting your brand and establishing a strong presence in the Korean market.

01/05/2026 Customs Knowledge
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Ecommerce Firms Face Profitability Innovation Challenges in Crossborder Trade

Ecommerce Firms Face Profitability Innovation Challenges in Crossborder Trade

This article delves into the survival strategies for cross-border e-commerce in its later stages, emphasizing the importance of profit. It proposes a differentiated product selection strategy and highlights the necessity of brand building. In a challenging market environment, cross-border e-commerce sellers should focus on cash flow management and avoid the pitfalls of price wars. By innovating products and providing high-quality services, they can build a trusted brand and ultimately achieve sustainable development. Focus on unique product offerings and customer loyalty to thrive.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Growth with Organic and Paid Traffic Synergy

Amazon Sellers Boost Growth with Organic and Paid Traffic Synergy

Successful Amazon advertising strategies rely not only on paid promotion but also on the synergy between organic search and paid ads. By optimizing keywords through data analysis, we can improve organic rankings, reduce dependence on advertising, and build a solid foundation for traffic. This ultimately leads to sustainable brand growth on Amazon, creating a balanced approach that leverages both paid and unpaid channels for optimal visibility and long-term success. Focusing on organic search strengthens brand authority and reduces reliance on costly advertising campaigns.

12/31/2025 Logistics Industry Insights
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Amazon Upgrades A Pages to Drive Holiday Sales

Amazon Upgrades A Pages to Drive Holiday Sales

Amazon US has launched an enhanced A+ Page feature, allowing sellers to recommend other products within their brand on the product detail page, aiming to improve on-site conversion rates. This feature, along with other advanced functionalities, is available for free to eligible brand sellers as a limited-time promotion. Experts advise sellers to seize this opportunity to refine their operations and actively prepare for the year-end peak season. This is a key chance to boost sales and visibility before the holiday rush.

12/31/2025 Logistics Industry Insights
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Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

The 'porter' model of cross-border e-commerce is facing challenges on platforms like Amazon, exposing issues such as logistics tracking, review risks, and quality concerns. Branding has become a necessity. Small sellers should prioritize profit, focus on specific product categories, and steadily build brand influence. Experts point out that the future of cross-border e-commerce will place greater emphasis on product quality, brand value, and user experience. A gradual and sustainable approach to branding is key for long-term success in the competitive landscape.

12/29/2025 Logistics Industry Insights
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Guide to Trademark Registration in Germany

Guide to Trademark Registration in Germany

This article provides a detailed overview of German trademark registration, covering its necessity, process, required documents, fees, and frequently asked questions. It aims to guide businesses through the process of successfully registering a German trademark, protecting their brand rights, and expanding into the German market. The article emphasizes the importance of securing trademark protection in Germany to prevent infringement and build brand recognition. It offers practical advice and insights for companies seeking to establish a strong presence in the German market through effective trademark management.

12/30/2025 Customs Knowledge
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Overview of Phu Bai International Airport in Hue City

Overview of Phu Bai International Airport in Hue City

Hue City International Airport, also known as Phu Bai International Airport with the IATA code HUI, is located in Thua Thien-Hue Province, Vietnam. The airport offers domestic and international flights, primarily to Ho Chi Minh City and Hanoi. As a customs airport, it is equipped with modern facilities, providing efficient clearance services for air cargo. Hue City Airport serves as an important gateway for exploring the region's culture and history, attracting an increasing number of tourists.

07/18/2025 Logistics Encyclopedia
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Jingdezhen Airport Drives Regional Growth in China's Porcelain Hub

Jingdezhen Airport Drives Regional Growth in China's Porcelain Hub

Jingdezhen Luojia Airport, located in Jiangxi Province, is an important civil airport. Since its completion in 1959, it has undergone multiple expansions and has become an aerial corridor connecting surrounding cities to major metropolises. The airport features modern facilities, with direct flights to several large cities, continuously improving its service quality to achieve the goal of handling millions of passengers. It not only promotes local economic development but also provides a platform for the dissemination of ceramic culture.

07/29/2025 Logistics
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Global Aviation Security Systems Enhanced Amid Rising Threats

Global Aviation Security Systems Enhanced Amid Rising Threats

This paper explores the role of the IATA Safety Manual in enhancing aviation safety management, covering responsibilities, risks, reporting, and communication. It emphasizes the application of IATA reports and key tools, along with the importance of industry activities. The paper highlights how leveraging IATA resources can contribute to a more robust and proactive safety culture within aviation organizations. Ultimately, the aim is to promote safer air travel through effective implementation of IATA guidelines and best practices.

01/05/2026 Logistics Industry Insights
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