Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
Read More
Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet brand "Hunter" is facing a trust crisis due to production information issues with its freeze-dried products, drawing attention to its parent listed company. This incident exposes the quality chaos and lack of regulation in the pet food industry. The article calls on companies to adhere to quality standards, regulatory authorities to strengthen supervision, and jointly promote the healthy development of the industry. It also provides purchasing advice for consumers. The case highlights the need for greater transparency and accountability within the pet food sector to ensure pet safety and consumer confidence.

01/23/2026 Logistics Industry Insights
Read More
Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Air purifier brand J, in collaboration with YouWoShi, successfully enhanced brand awareness and achieved sales growth through overseas media PR. The YouWoShi team, through precise needs analysis, customized media cooperation plans, efficient content inclusion, and seizing the opportunity of Prime Day, ultimately helped brand J exceed its KPI. This case study verifies the crucial role of media PR in overseas market promotion, demonstrating its effectiveness in boosting brand visibility and driving sales for DTC brands expanding globally.

01/27/2026 Logistics Industry Insights
Read More
Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.

02/03/2026 Logistics Industry Insights
Read More
South American Call Center Boosts Pet Brand Sales with 90 First Call Resolution

South American Call Center Boosts Pet Brand Sales with 90 First Call Resolution

Pet brand YP partnered with Callnovo's South American call center to solve technical support challenges, significantly improving after-sales service efficiency and user satisfaction. With 24/7 availability, native-speaking technical experts, and a professional customer service system, YP's first-time resolution rate for technical issues increased to 90%, and user satisfaction reached 95%. This partnership successfully transformed YP's strategy from reactive support to service leadership, enhancing brand competitiveness.

02/03/2026 Logistics Industry Insights
Read More
Trust Drives Success in Crossborder Ecommerce Brands

Trust Drives Success in Crossborder Ecommerce Brands

The core of precision operation in cross-border e-commerce lies in brand building. A brand serves as a beacon of trust for consumers, reducing purchase risk, enhancing premium pricing, and increasing user loyalty. Building a successful cross-border e-commerce brand requires defining a clear brand positioning, designing a unique brand image, providing high-quality products and services, conducting effective brand promotion, establishing good customer relationships, and continuously improving and innovating. This holistic approach fosters long-term brand equity and sustainable growth in the competitive global market.

01/04/2026 Logistics Industry Insights
Read More
AI Startup Ehisea Drives Digital Trade Expansion

AI Startup Ehisea Drives Digital Trade Expansion

Yihaichuangteng shared its AI-driven Brand Globalization 3.0 strategy at the 2025 Digital Trade Conference, emphasizing a shift from traffic acquisition to brand resonance. Addressing the opportunities and challenges in emerging markets, Yihaichuangteng helps Chinese companies build sustainable brand asset systems in overseas markets by constructing brand digital infrastructure and leveraging AI for marketing. This approach enables businesses to establish a strong brand presence and achieve long-term growth in the global landscape.

01/23/2026 Logistics Industry Insights
Read More
AI Branding Strategies Boost Visibility for Businesses

AI Branding Strategies Boost Visibility for Businesses

Is AI search failing to surface your brand? This article unveils the data indexing logic of large AI models, analyzing why brand information might be 'invisible,' 'dormant,' or have limited visibility. It proposes four key strategies: establishing a standardized SEO system, building a structured brand information database, participating in authoritative industry events, and deepening social media reputation building. These strategies aim to help businesses increase AI brand impressions and achieve brand breakthrough in the AI era.

01/27/2026 Logistics Industry Insights
Read More
Key Logo Design Principles for Ecommerce Brands

Key Logo Design Principles for Ecommerce Brands

This article provides an in-depth analysis of the design principles, considerations, and approaches for creating a logo for an independent website brand. It emphasizes the importance of the logo in shaping brand image and offers practical advice to help sellers create a unique and commercially valuable brand identity. The goal is to enhance brand awareness and influence, ultimately contributing to the success of the independent website.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Launches Tool to Measure Seller Marketing Impact

Amazon Launches Tool to Measure Seller Marketing Impact

Amazon's 'Brand Metrics (Beta)' feature empowers sellers to accurately measure brand marketing effectiveness. By quantifying consumer interactions across awareness, consideration, and purchase stages, it addresses key challenges in marketing performance evaluation, competitor analysis, and optimization direction. Sellers can leverage this data to refine advertising strategies, enhance brand loyalty, and stand out during peak seasons. This feature provides insights into how customers perceive your brand and helps optimize marketing efforts for better results on Amazon.

01/04/2026 Logistics Industry Insights
Read More