PG Yili to Share Ecommerce Strategies at Guangdong 2026 Conference

PG Yili to Share Ecommerce Strategies at Guangdong 2026 Conference

Brand consulting expert Shi Mingliang will attend the 2026 Guangdong E-commerce Conference, sharing new marketing strategies to break through traffic competition, build a growth system for preferred brands, and practical methodologies integrating the brand growth experiences of P&G and Yili. This conference brings together e-commerce industry elites, providing companies with growth strategies and resource networking opportunities. He will focus on omni-channel growth and offer insights on building a strong brand presence in the competitive e-commerce landscape.

02/03/2026 Logistics Industry Insights
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Viahart Founder Empowers Ecommerce Firms Amid IP Disputes

Viahart Founder Empowers Ecommerce Firms Amid IP Disputes

Molson Hart, founder of educational toy brand Viahart, suffered from counterfeiting. He later founded Edison Litigation Funding, helping e-commerce businesses protect their rights. Edison covers litigation costs and shares the compensation, also providing SaaS reports to monitor infringements. Hart emphasizes brand naming, photo copyright, and product innovation, believing IP protection is the cornerstone of survival for e-commerce businesses. He advocates for proactive measures and highlights the importance of protecting one's brand and original creations in the competitive online marketplace.

02/03/2026 Logistics Industry Insights
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Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.

01/04/2026 Logistics Industry Insights
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Middle East Sees Surge in Independent Ecommerce Growth

Middle East Sees Surge in Independent Ecommerce Growth

The Middle East's independent e-commerce market is booming, driven by a demographic dividend, brand consumption preferences, product scarcity, and the lagging development of e-commerce platforms. Chinese sellers should seize this opportunity by strengthening brand awareness and creating localized products to successfully tap into the Middle Eastern market. Focus on building a strong brand presence and tailoring offerings to meet local needs and preferences to thrive in this rapidly growing market. This approach will help navigate the unique challenges and capitalize on the immense potential.

12/31/2025 Logistics Industry Insights
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Temu Aims to Move Beyond Discounts With 1B Subsidies

Temu Aims to Move Beyond Discounts With 1B Subsidies

Temu, Pinduoduo's cross-border e-commerce platform, launched a "10 Billion Subsidy" program to support Chinese manufacturers in going global and building brand image, shedding the "low price" label. Temu's rapid rise is attributed to its low-price strategy, but it faces challenges in product quality and brand building. Whether Temu can successfully transform depends on its ability to achieve breakthroughs in product quality, brand construction, service experience, and compliant operation. The program aims to elevate Chinese manufacturing and establish a stronger global presence for participating companies.

12/30/2025 Logistics Industry Insights
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Manufacturers Adopt GEO Optimization for AI Procurement Edge

Manufacturers Adopt GEO Optimization for AI Procurement Edge

This paper explores how manufacturing enterprises can enhance brand priority in AI recommendations through GEO optimization within the context of AI-driven intelligent procurement. It details two key steps: keyword positioning and ranking improvement. Through case study analysis and expert collaboration suggestions, the paper provides practical guidance for enterprises to seize brand discourse power in the AI era. The focus is on leveraging geographical targeting and relevant keywords to improve visibility and relevance in AI-powered procurement platforms, ultimately boosting brand recognition and market share.

01/23/2026 Logistics Industry Insights
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Yuanfei Pet Expands into Private Label Pet Food Market

Yuanfei Pet Expands into Private Label Pet Food Market

Yuanfei Pets plans to launch its private label staple food brand by the end of December, marking its official entry into the core pet food market. Previously, Yuanfei Pets started with OEM business, continuously expanding the market through agency of international brands and development of its own brands. The launch of its own staple food brand is a significant step in its brand diversification strategy, which is expected to enhance market competitiveness and achieve a transformation from a 'behind-the-scenes hero' to an 'industry leader'.

01/23/2026 Logistics Industry Insights
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CUKTECH Emerges As Global Power Bank Leader From Xiaomi OEM Roots

CUKTECH Emerges As Global Power Bank Leader From Xiaomi OEM Roots

CUKTECH, originating as an OEM for Xiaomi, has successfully transformed into a global brand through technological innovation, precise user targeting, and effective overseas social media marketing. Their differentiated product strategy and IP collaborations have further enhanced brand influence, providing a new perspective for Chinese brands going global. The company's journey from a manufacturer to a recognized brand showcases the power of strategic branding and international outreach. Their success offers valuable lessons for other Chinese companies seeking to expand their presence in the global market.

01/27/2026 Logistics Industry Insights
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P Brands Smart Printer Campaign Gains Global Media Attention

P Brands Smart Printer Campaign Gains Global Media Attention

P brand successfully enhanced its brand influence and product sales through collaboration with YouWoShi, leveraging overseas media. The integrated marketing strategy included pop-up store buzz, in-depth reviews on tech blogs, and recommendations in holiday gift guides. Front-page exposure and email marketing brought unexpected surprises, while SEO optimization contributed to long-term growth. This serves as a successful example for Chinese brands going global, demonstrating the power of strategic media partnerships and comprehensive marketing approaches in achieving overseas market penetration and brand building.

02/03/2026 Logistics Industry Insights
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Chinas SHEIN Tops Crossborder Ecommerce As Tiktok Boosts Growth

Chinas SHEIN Tops Crossborder Ecommerce As Tiktok Boosts Growth

The "China Cross-border E-commerce Brand Influence Ranking (First Half of 2024)" reveals the strength of Chinese brands in the global market. SHEIN leads the ranking, followed by brands like Anker and Halara, which have achieved significant growth on TikTok. The DTC (Direct-to-Consumer) model and social e-commerce have emerged as key strategies for brand success, indicating new opportunities in cross-border e-commerce. These brands leverage digital platforms and direct consumer engagement to build brand awareness and drive sales internationally.

02/03/2026 Logistics Industry Insights
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