PG Yili to Share Ecommerce Strategies at Guangdong 2026 Conference

Brand consulting expert Shi Mingliang will attend the 2026 Guangdong E-commerce Conference, sharing new marketing strategies to break through traffic competition, build a growth system for preferred brands, and practical methodologies integrating the brand growth experiences of P&G and Yili. This conference brings together e-commerce industry elites, providing companies with growth strategies and resource networking opportunities. He will focus on omni-channel growth and offer insights on building a strong brand presence in the competitive e-commerce landscape.
PG Yili to Share Ecommerce Strategies at Guangdong 2026 Conference

As market saturation reaches its peak and growth anxiety spreads across industries, brands face mounting pressure to differentiate themselves in increasingly competitive markets. The answer to this challenge may emerge at the upcoming Guangdong E-Commerce Conference & Super Product Selection Event , scheduled for January 29-30, 2026 at the Guangzhou Health Ark Convention and Exhibition Center.

The summit will feature Lion Bright , founder of a leading brand consulting firm and Dean of the Omnichannel Growth Research Institute, who will share his extensive practical experience and unique growth strategies with attendees.

Premier Gathering of E-Commerce Leaders

The conference expects to assemble over 1,000 e-commerce industry leaders , including representatives from major e-commerce platforms, brand merchants, MCN agencies, and business representatives of top-tier influencers. Centered on the theme of "Omnichannel Growth," the event aims to create an efficient networking platform for brands facing traffic bottlenecks, procurement specialists seeking quality products, and service providers looking to enhance their capabilities.

Featured Speaker: Lion Bright's Distinguished Career

With an impressive career spanning brand management and marketing, Bright has held executive positions at Procter & Gamble as Brand Manager, Yili as Marketing Director, and leadership roles at Xiaohongshu (Little Red Book), Adidas Retail Management, and Mailedo Group. As co-founder of the beauty retail chain "Xi Ran," he has been at the forefront of new retail innovation.

His team has provided growth strategy support to over 500 consumer retail companies , including industry giants like Mengniu, Adidas, Skechers, Mars Petcare, and Anker Innovations. Bright also serves as an executive course instructor at prestigious institutions including Columbia University , Wharton School, and Shanghai Jiao Tong University.

Key Conference Takeaways

Bright's presentation will focus on three critical growth strategies:

  • Innovative Marketing Beyond Traffic Competition: Addressing high customer acquisition costs and low conversion rates with unconventional approaches that reduce dependence on traditional channels.
  • Building Consumer-First Brand Ecosystems: Developing user-centric growth systems to enhance engagement and loyalty, positioning brands as market leaders.
  • Proven Growth Methodologies from Industry Titans: Practical frameworks distilled from Bright's experience with century-old brands like P&G and Yili, offering replicable strategies for rapid growth.

The 2026 Guangdong E-Commerce Conference represents more than an industry gathering—it offers direct access to pioneering strategies from sector leaders. Bright's insights promise to deliver fresh perspectives for businesses navigating today's challenging market conditions.