Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

This article provides Amazon sellers with a comprehensive brand protection guide, covering aspects such as brand registry, UPC acquisition, trademark/copyright registration, and product packaging. It details how to deal with counterfeiters and listing hijackers, including test buys, contacting sellers, and reporting to Amazon. The aim is to help sellers build a strong brand defense and safeguard their assets on Amazon. It offers practical steps and strategies to proactively protect intellectual property and maintain brand integrity within the competitive Amazon marketplace.

02/03/2026 Logistics Industry Insights
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Scent Marketing Boosts Emotional Engagement in Aroma Industry

Scent Marketing Boosts Emotional Engagement in Aroma Industry

Homesick, a scented candle brand, leverages emotional marketing by using scents to connect with users' emotions, thereby enhancing brand loyalty and sales. Its success story is a valuable case study. The brand effectively taps into nostalgia and personal memories associated with specific locations and experiences, creating a strong emotional bond with its target audience. This approach differentiates Homesick from competitors and fosters a deeper connection beyond just the product itself. This emotional connection translates to increased brand preference and ultimately, higher sales.

02/03/2026 Logistics Industry Insights
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Chinese Pet Brands Expand on Amazon Amid Global Demand

Chinese Pet Brands Expand on Amazon Amid Global Demand

The globalization of pet home products is opportune, with Amazon being a crucial channel. Feandrea, a brand under ZHIYU Technology, leverages Amazon Advertising to reach users through diverse channels. They utilize the 'Brand Metrics' feature for precise marketing and actively experiment with interactive formats like Amazon Live to enhance user experience and brand loyalty. Case studies like 'Sailor Plan' provide valuable references for Chinese brands venturing overseas. Amazon's platform offers significant opportunities for growth and brand building in the global pet supplies market.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

This article explores comprehensive strategies to prevent malicious follow-selling behavior on the Amazon FBA platform. It covers effective tactics such as brand registration, participation in brand protection programs, optimizing product listings, monitoring listing dynamics, showcasing brand image, and legal rights protection. These recommendations aim to provide sellers with a systematic approach to safeguarding their brands.

08/04/2025 Logistics Encyclopedia
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Amazon Sellers Guide Branding and Ad Strategies

Amazon Sellers Guide Branding and Ad Strategies

This article delves into key techniques for Amazon brand building, advertising strategies, and traffic loop optimization. It covers brand logo creation, store page optimization, off-Amazon traffic channels, and the use of category ads. Through brand defense and offensive strategies, along with alternative advertising tactics, it helps sellers stand out in the Amazon marketplace and maximize profits. The article provides practical insights on how to create a strong brand presence, effectively utilize advertising tools, and build a sustainable traffic ecosystem for long-term success on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Threat from Buy Box Hijackers

Amazon Sellers Face Rising Threat from Buy Box Hijackers

Amazon Buy Box hijacking poses a significant challenge for brand sellers. This article delves into the importance of the Buy Box and the damage caused by hijacking. It provides four preventive strategies: staying vigilant, registering your brand, establishing an independent website, and strengthening brand identity. Furthermore, it outlines response measures for hijacking incidents, including issuing warnings, collecting evidence, and controlling damages, to help sellers protect their brand and sales. The article aims to equip sellers with the knowledge and tools necessary to combat Buy Box hijacking effectively.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Struggle As Funding Dries Up

Amazon Sellers Struggle As Funding Dries Up

The Amazon brand acquisition frenzy is cooling down, with funding plummeting by over 80%, leaving the industry facing internal and external challenges. Acquirers are transforming to survive, urging sellers to choose partners cautiously. The industry is undergoing a rational return and value reconstruction, emphasizing operations, brand building, and diversified channel expansion in the future. The focus shifts from rapid acquisition to sustainable growth and long-term brand value creation. Sellers need to carefully evaluate potential acquirers based on their operational capabilities and commitment to brand development.

01/04/2026 Logistics Industry Insights
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Drone Delivery A Technological Pioneer Transforming Urban Logistics

Drone Delivery A Technological Pioneer Transforming Urban Logistics

Drone delivery is rapidly transforming our lives, with the market projected to reach $13.3 billion by 2030. Companies like SF Express and Meituan have already begun commercial operations, providing efficient local and intercity delivery services. Numerous global enterprises are also actively exploring drone logistics to enhance user experience through innovative delivery models. The widespread application of drone delivery is set to reshape the future of e-commerce and the logistics industry.

07/23/2025 Logistics
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Pros and Cons of Crossborder Small Package Shipping Channels

Pros and Cons of Crossborder Small Package Shipping Channels

Cross-border small package logistics is a crucial aspect for e-commerce sellers. This article analyzes the main cross-border small package logistics channels, including postal small packages, international express, dedicated small packages, overseas warehouse delivery, and international small package dedicated lines. It elaborates on the advantages and disadvantages of each channel in terms of cost, delivery time, service, and customs clearance, helping sellers make the best choice.

09/16/2025 Logistics
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Agile Logistics Boosts Crossborder Ecommerce Efficiency

Agile Logistics Boosts Crossborder Ecommerce Efficiency

The deep integration of international express delivery and cross-border e-commerce is reshaping the operational logic of supply chains. This article explores efficient collaboration methods, including inventory management, reverse logistics, and real-time information flow, aiming to achieve a three-dimensional balance of speed, cost, and stability, thereby helping sellers improve operational efficiency. Baiyun Network’s professional consulting services and smart price comparison features provide sellers with more possibilities.

09/15/2025 Logistics Industry Insights
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