Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.

02/03/2026 Logistics Industry Insights
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Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet brand "Hunter" is facing a trust crisis due to production information issues with its freeze-dried products, drawing attention to its parent listed company. This incident exposes the quality chaos and lack of regulation in the pet food industry. The article calls on companies to adhere to quality standards, regulatory authorities to strengthen supervision, and jointly promote the healthy development of the industry. It also provides purchasing advice for consumers. The case highlights the need for greater transparency and accountability within the pet food sector to ensure pet safety and consumer confidence.

01/23/2026 Logistics Industry Insights
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Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Air purifier brand J, in collaboration with YouWoShi, successfully enhanced brand awareness and achieved sales growth through overseas media PR. The YouWoShi team, through precise needs analysis, customized media cooperation plans, efficient content inclusion, and seizing the opportunity of Prime Day, ultimately helped brand J exceed its KPI. This case study verifies the crucial role of media PR in overseas market promotion, demonstrating its effectiveness in boosting brand visibility and driving sales for DTC brands expanding globally.

01/27/2026 Logistics Industry Insights
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Fast Transportation Of Canadian Lobster From North Atlantic To Chinese Table In Just 27 Hours

Fast Transportation Of Canadian Lobster From North Atlantic To Chinese Table In Just 27 Hours

The rapid transportation of Canadian lobsters showcases the efficiency of cold chain logistics. Within just 27 hours, lobsters can be transported from the North Atlantic fishing areas to tables in China. With refined process management and various transportation methods, the liveliness of the lobsters is ensured, supporting the globalization of fresh food. Recently opened routes will further enhance this efficiency, allowing more food lovers to enjoy fresh seafood.

07/22/2025 Logistics
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Global Customs Agencies Collaborate on Humor Initiative nothing to Declare

Global Customs Agencies Collaborate on Humor Initiative nothing to Declare

The film 'Nothing to Declare' humorously depicts Franco-Belgian customs cooperation, highlighting the importance of international customs cooperation in facilitating trade, combating smuggling, and maintaining security. This article delves into the specific manifestations of customs cooperation, the challenges it faces, and its future development directions. It emphasizes the crucial role of customs cooperation in the era of globalization, showcasing how collaborative efforts between customs administrations benefit international trade and security.

12/30/2025 Customs Knowledge
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Global Logistics MA Surges Amid Economic Slowdown

Global Logistics MA Surges Amid Economic Slowdown

Despite a global slowdown in M&A, the logistics industry is experiencing growth in mergers and acquisitions. Driven by globalization and e-commerce demands, the fragmented market facilitates M&A activity, which serves as a means to enhance capabilities and achieve rapid expansion. Integration risks and strategic adjustments are crucial considerations. In the future, M&A will continue to drive transformation in the logistics industry, leading to increased industry concentration.

01/29/2026 Logistics Industry Insights
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Globex Corp Expands Overseas with Energy Storage Push

Globex Corp Expands Overseas with Energy Storage Push

Giant Technology's application for overseas listing has been accepted, marking a significant step in its globalization strategy. With a solid core business and emerging energy storage business, the company continues to optimize its global production capacity layout. This is expected to further enhance its market competitiveness and expand its presence in overseas markets. The overseas listing will provide more opportunities for Giant Technology to access international capital and resources.

12/31/2025 Logistics Industry Insights
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Overseas Warehouses Boost Global Ecommerce Efficiency

Overseas Warehouses Boost Global Ecommerce Efficiency

This paper delves into the concept, development history, types, roles, and advantages of overseas warehouses in cross-border e-commerce, while also analyzing the challenges and risks they face. It further examines the core competitiveness of overseas warehouses and forecasts their future development trends towards intelligence, digitalization, globalization, specialization, and ecologicalization. The aim is to provide cross-border e-commerce sellers with a comprehensive and in-depth guide to overseas warehouses.

12/30/2025 Warehousing
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Crossborder Ecommerce Thrives at March New Trade Festival

Crossborder Ecommerce Thrives at March New Trade Festival

The "Digital Intelligent Globalization: Comprehensive Interpretation of March New Trade Festival" event will be held in Mianyang on March 7, 2025, focusing on cross-border e-commerce growth. Experts from Alibaba.com, multi-platform operators, and Alibaba OKKI channel managers will share practical export operations, data analysis, and digital management experiences. The event aims to help sellers succeed in the March New Trade Festival, improve operational efficiency, and boost performance.

01/23/2026 International Settlement
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Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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