Materialdriven Facebook Ads Gain Traction in ASC Era

Materialdriven Facebook Ads Gain Traction in ASC Era

In the age of Facebook's Advantage+ Campaign (ASC), creative assets are the key driver. This paper proposes a dual-series testing method for efficiently identifying high-quality creatives, maximizing ROI through bid optimization and audience discovery. We provide customized strategy adjustments for different scenarios, including general product bestsellers and brand websites, helping to improve product testing efficiency. The focus is on leveraging creative optimization within the ASC framework to achieve better campaign performance.

01/15/2026 Logistics Industry Insights
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Tech Skincare Market Booms As Brands Focus on Ingredient Trends

Tech Skincare Market Booms As Brands Focus on Ingredient Trends

The online beauty and skincare market has reached 316.5 billion RMB, with a significant increase in anti-aging demands. Ingredient technology is a key driver for brand growth. Innovative ingredients and effective marketing strategies are crucial for cross-border e-commerce businesses to succeed in the tech-driven skincare sector. Brands leveraging scientific advancements in skincare formulation and actively engaging with consumers through digital channels are poised for success in this rapidly evolving market.

01/15/2026 Logistics Industry Insights
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Oracle Study Supply Chain Issues Erode Consumer Trust

Oracle Study Supply Chain Issues Erode Consumer Trust

An Oracle study reveals that supply chain disruptions are significantly impacting US consumers, causing anxiety, frustration, and altering their purchasing behavior. Consumers expect greater transparency and timely service from brands; otherwise, businesses risk losing customers. Companies should prioritize supply chain management, improving efficiency and resilience to earn consumer trust. The disruptions have created a climate where brand loyalty is tested, and clear communication is crucial for maintaining customer relationships amidst ongoing challenges.

01/19/2026 Logistics Industry Insights
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Fashion Brands Overhaul Supply Chains Postpandemic

Fashion Brands Overhaul Supply Chains Postpandemic

The pandemic has accelerated the reshaping of fashion brand supply chains, shifting from decentralized sourcing to centralized collaboration, emphasizing long-term relationships with key suppliers, and enhancing supply chain agility to respond to market changes. Brands are building more resilient supply chain systems by investing in suppliers and embracing technology to adapt to the rapidly changing market environment. This strategic shift prioritizes responsiveness and flexibility in sourcing and production to mitigate disruptions and maintain competitiveness.

01/19/2026 Logistics Industry Insights
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Linkedin Boosts Crossborder Ecommerce Growth

Linkedin Boosts Crossborder Ecommerce Growth

LinkedIn is a powerful tool for cross-border e-commerce sellers to expand their business. By optimizing profiles, expanding networks, and participating in industry discussions, sellers can build their brand, find partners, gain insights, and recruit talent, ultimately achieving business growth. LinkedIn allows sellers to connect with potential customers, suppliers, and industry experts globally, fostering valuable relationships and opportunities. Leveraging LinkedIn effectively can significantly enhance a seller's reach and impact in the international market.

01/19/2026 Logistics Industry Insights
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Target Invests 7B in Supply Chain to Transform Retail

Target Invests 7B in Supply Chain to Transform Retail

Target's Chief Supply Chain Officer, Gretchen McCarthy, explains the company's $7 billion investment strategy in its supply chain, aimed at optimizing the in-store experience and improving fulfillment capabilities. This investment focuses on store upgrades, logistics optimization, and data analytics to enhance customer experience and strengthen brand loyalty. The goal is to differentiate Target in the competitive retail market by creating a seamless and efficient shopping journey, ultimately driving customer satisfaction and repeat business.

01/19/2026 Logistics Industry Insights
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Apply Now for Supply Chain Excellence Alliance Award

Apply Now for Supply Chain Excellence Alliance Award

The Logistics Management Alliance Award recognizes exemplary cases of supply chain efficiency improvement through outstanding collaboration. Participating projects must involve at least one shipper and one service provider, demonstrating significant achievements in efficiency gains, innovation, customer satisfaction, or sustainability. Participating in the award is an excellent opportunity to enhance brand image, attract potential clients, and motivate team members. The award highlights best practices and sets a benchmark for collaborative success within the logistics industry.

01/19/2026 Logistics Industry Insights
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IPFLY Uses Big Data to Enhance Global Proxy IP Services

IPFLY Uses Big Data to Enhance Global Proxy IP Services

IPFLY, a brand of Chengdu Zhihui Lantou Technology Co., Ltd., offers a big data-driven global proxy IP solution. Through self-built servers, big data algorithms, and multi-layered IP filtering mechanisms, IPFLY provides high-quality static residential, dynamic residential, and datacenter proxy IP services covering 190+ countries and regions, helping businesses efficiently and securely acquire overseas data. It empowers companies to access and utilize global information with enhanced security and reliability.

01/20/2026 Logistics Encyclopedia
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Chinas Used Car Export Boom Compliance Challenges Rise

Chinas Used Car Export Boom Compliance Challenges Rise

This article details the necessary documentation, precautions, and risk mitigation strategies for used car exports. It covers verifying vehicle power type, brand registration and authorization, export license application, customs declaration form filling specifications, container loading precautions, and cooperation with customs inspections. The aim is to provide exporters with a comprehensive operational guide to ensure a compliant and efficient export process. By following these guidelines, exporters can minimize potential pitfalls and navigate the complexities of international trade effectively.

06/03/2024 Logistics Encyclopedia
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Forex Traders Adapt to USDINR Volatility Amid Global Trade Shifts

Forex Traders Adapt to USDINR Volatility Amid Global Trade Shifts

This article provides an in-depth analysis of the real-time USD to INR exchange rate, historical trends, and influencing factors. It aims to equip readers with essential exchange rate information, enabling them to mitigate risks and make informed decisions in global trade. The article also recommends practical tools and shares customer testimonials to enhance brand trust. By understanding these dynamics, businesses and individuals can navigate the complexities of currency exchange and optimize their international transactions.

09/01/2025 Exchange Rate Query
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