Strategic Trademarks Strengthen Brand Identity

Strategic Trademarks Strengthen Brand Identity

Trademark registration is crucial for brand protection. This article delves into the differences and selection strategies for word marks, logo marks, and combination marks, emphasizing how to weigh the pros and cons in different situations to choose the most suitable trademark type. It also advises businesses to seek assistance from professional trademark service agencies and proposes a global trademark strategy tailored to the specific needs of cross-border e-commerce, ensuring brand security in the global market. This includes considering international trademark filings and monitoring for infringement worldwide.

01/06/2026 Customs Knowledge
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Trust Drives Success in Crossborder Ecommerce Brands

Trust Drives Success in Crossborder Ecommerce Brands

The core of precision operation in cross-border e-commerce lies in brand building. A brand serves as a beacon of trust for consumers, reducing purchase risk, enhancing premium pricing, and increasing user loyalty. Building a successful cross-border e-commerce brand requires defining a clear brand positioning, designing a unique brand image, providing high-quality products and services, conducting effective brand promotion, establishing good customer relationships, and continuously improving and innovating. This holistic approach fosters long-term brand equity and sustainable growth in the competitive global market.

01/04/2026 Logistics Industry Insights
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Supply Chain Dive Updates Brand Logo Guidelines

Supply Chain Dive Updates Brand Logo Guidelines

Supply Chain Dive released brand resource guidelines, emphasizing logo usage rules to maintain brand image consistency and professionalism. The guidelines detail logo color, orientation, proportions, background, and font requirements, clarifying consequences for violations. Users must read and agree to the usage guide before downloading the logo, ensuring brand value protection. This comprehensive approach aims to standardize the brand's visual identity across all platforms and materials, contributing to a stronger and more recognizable brand presence.

11/03/2025 Logistics
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Amazon Launches brand Story to Improve Product Conversions

Amazon Launches brand Story to Improve Product Conversions

This article provides a detailed introduction to the features, setup methods, and practical tips for Amazon Brand Story. It helps sellers understand how to leverage Brand Story to enhance brand image, promote user trust, and ultimately improve listing conversion rates. The article also answers frequently asked questions from sellers and offers practical layout suggestions. By implementing a compelling brand story, sellers can connect with customers on a deeper level and drive sales.

01/06/2026 Customs Knowledge
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Amazon Unveils Anticounterfeiting Strategy to Protect Brands

Amazon Unveils Anticounterfeiting Strategy to Protect Brands

Amazon offers brand sellers three anti-counterfeiting tools: Brand Registry, Project Zero, and Transparency Program. These initiatives aim to protect intellectual property, combat counterfeit products, and enhance brand image. Brand Registry serves as the foundation, Project Zero proactively removes counterfeits, and the Transparency Program allows consumers to verify authenticity. The combination of these three programs helps brands succeed in the e-commerce marketplace by mitigating the risks associated with counterfeit goods and fostering consumer trust.

12/29/2025 Logistics Industry Insights
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Ebay Sellers Face Image Copyright Claims Protection Tips

Ebay Sellers Face Image Copyright Claims Protection Tips

This article delves into the suspension risks faced by Amazon sellers due to copyright complaints related to eBay's 'public domain images,' revealing the hidden copyright dangers behind these images. It emphasizes the importance of original images and provides practical strategies for sellers to handle copyright infringement crises. The aim is to raise sellers' copyright awareness and help them achieve stable and sustainable development in the cross-border e-commerce field. The article offers actionable advice for navigating copyright issues on Amazon.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Image Optimization Tips

Ebay Sellers Boost Sales with Image Optimization Tips

This article reveals seven golden rules for optimizing eBay product images, including simplifying backgrounds, complying with platform requirements, mobile optimization, multi-angle display, detailed close-ups, contextual presentation, and avoiding excessive retouching. It aims to help sellers create eye-catching images, improve product conversion rates, and achieve sales growth. By following these guidelines, sellers can enhance their listings and attract more potential buyers, ultimately boosting their performance on the eBay platform.

01/05/2026 Logistics Encyclopedia
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Douyin Expands into Image Content to Rival Xiaohongshu

Douyin Expands into Image Content to Rival Xiaohongshu

Douyin is heavily investing in image-text content marketing to address gaps in its e-commerce ecosystem and challenge Xiaohongshu's dominance in the product discovery space. Despite previous attempts, Douyin hasn't achieved significant success in this area. Facing e-commerce competition and slowing user growth, Douyin aims to achieve a breakthrough through image-text content. However, it needs to strike a balance between commercial growth and content quality to succeed in attracting and retaining users interested in product discovery and recommendations.

01/05/2026 Logistics Industry Insights
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