WCO and Eswatini Revenue Authority Launch Training Evaluation Pilot

WCO and Eswatini Revenue Authority Launch Training Evaluation Pilot

The World Customs Organization (WCO), in collaboration with the Eswatini Revenue Authority (ERA), launched a pilot training evaluation project to enhance customs officers' capabilities and optimize processes. This project utilizes a five-level evaluation model to comprehensively assess training effectiveness and support the HS-Africa Project and the Training of Trainers program. The project's findings will be shared at the WCO Capacity Building Committee meeting, contributing to global customs capacity building efforts. This initiative aims to improve efficiency and effectiveness within customs administrations.

01/05/2026 Customs Knowledge
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Iphone Launch Drives Surge in Global Air Cargo Costs

Iphone Launch Drives Surge in Global Air Cargo Costs

This paper analyzes the impact of iPhone releases on air freight prices between China and the US. Data analysis reveals that while iPhone shipments only account for 2% of total air cargo capacity, they can significantly increase prices due to fixed supply and high demand. The study explores other factors influencing air freight rates. Finally, it provides recommendations for freight forwarders and shippers to navigate the fluctuating market dynamics influenced by product launches like the iPhone.

12/30/2025 Logistics Industry Insights
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Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

This article delves into the underlying logic of Amazon new product promotion, dismantling the notion that advertising is useless and revealing key strategies for boosting traffic and conversions. It emphasizes the importance of weight accumulation, advertising, product selection, copywriting, and visual presentation. The article highlights that understanding the platform's logic is crucial for successful Amazon operations. By focusing on these core elements, sellers can effectively launch new products and drive sustainable growth on the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Atlantic Gate Debuts As Global Logistics Brand

Atlantic Gate Debuts As Global Logistics Brand

Atlantic Forwarding Group has announced the merger of Atlantic Forwarding and Atlantic Gate into a unified brand, Atlantic Gate, reflecting its commitment to high-quality logistics services. The transition is expected to occur gradually to ensure a consistent customer experience while offering a diverse range of international shipping solutions.

08/08/2025 Logistics
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Supply Chain Dive Updates Brand Logo Guidelines

Supply Chain Dive Updates Brand Logo Guidelines

Supply Chain Dive released brand resource guidelines, emphasizing logo usage rules to maintain brand image consistency and professionalism. The guidelines detail logo color, orientation, proportions, background, and font requirements, clarifying consequences for violations. Users must read and agree to the usage guide before downloading the logo, ensuring brand value protection. This comprehensive approach aims to standardize the brand's visual identity across all platforms and materials, contributing to a stronger and more recognizable brand presence.

11/03/2025 Logistics
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Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry is the official verification of a registered trademark on the Amazon platform. It offers numerous benefits, including A+ Pages, product videos, precise Sponsored Brands ads, brand logo display, UPC exemptions, and effective anti-counterfeiting measures. Simultaneously, sellers should focus on building a brand website, engaging in social media interaction, and crafting a compelling brand story to maximize brand value and stand out in the fierce market competition. These strategies are crucial for establishing a strong brand presence and achieving long-term success on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazon Enhances Brand Protection Against Hijacking Infringement

Amazon Enhances Brand Protection Against Hijacking Infringement

This article reveals seven major brand threats faced by Amazon sellers, including listing hijacking and copyright infringement. It provides nine proactive defense strategies, such as trademark registration and joining Amazon Brand Registry, aimed at helping sellers build a robust brand defense and increase sales. The strategies discussed will empower sellers to protect their brand reputation and maintain control over their product listings, ultimately leading to improved business performance on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Warned Over Brand Abuse Risks

Amazon Sellers Warned Over Brand Abuse Risks

This article delves into the common causes of brand abuse on Amazon, such as multiple trademark cancellations, new store registrations, and excessive brand authorizations. It offers effective preventative measures, including brand isolation and cautious use of brand complaints. For cases already identified as brand abuse, it provides detailed solutions, such as providing trademark certificates, purchase contracts, product photos, and writing a Plan of Action (POA). The aim is to help sellers avoid pitfalls and operate their stores with peace of mind.

01/04/2026 Logistics Encyclopedia
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US Trademark Strategies Key to Brand Success

US Trademark Strategies Key to Brand Success

This article provides an in-depth analysis of the US trademark registration process, emphasizing the importance of trademark search and offering practical advice to improve registration success rates. Key factors include choosing a professional agency, ensuring trademark distinctiveness, avoiding conflicts, and submitting timely evidence of use. Pinkmann Cross-border offers comprehensive trademark services, helping brands successfully enter the US market. We guide you through the complexities, increasing your chances of securing your brand identity and ensuring a smooth expansion into the American market.

01/06/2026 Customs Knowledge
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