Google Lens Boosts Crossborder Ecommerce Visual Search

Google Lens Boosts Crossborder Ecommerce Visual Search

Google Lens is emerging as a new traffic source for cross-border e-commerce. By optimizing product images, deploying structured data, and linking with Google Shopping ads, sellers can effectively enhance product exposure and conversion within Google Lens. Simultaneously, it's crucial to avoid false advertising and brand abuse to ensure compliant operation. Optimizing product visuals and leveraging structured data are key to success. By integrating Google Lens with Google Shopping, sellers can further amplify their reach and drive sales. Compliance and ethical practices remain paramount for long-term success.

01/28/2026 Customs Knowledge
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Molson Coors Overhauls Supply Chain to Enhance Competitiveness

Molson Coors Overhauls Supply Chain to Enhance Competitiveness

Molson Coors announced the closure of its Irwindale brewery as part of a supply chain optimization initiative to improve efficiency. This action is part of their “Revitalization Plan,” which focuses on investing in premium brands, expanding into new beverage categories, and streamlining operations. Facing challenges in the beer market, Molson Coors is proactively adjusting its strategy to revitalize its brand image and meet market competition. The closure aims to consolidate production and reduce costs, allowing for greater investment in growth areas and a more focused approach to the evolving beverage landscape.

01/28/2026 Logistics Industry Insights
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EC Markets Partners with Liverpool FC to Merge Trading and Football Strategies

EC Markets Partners with Liverpool FC to Merge Trading and Football Strategies

EC Markets partnered with Liverpool Football Club to launch "Hold or Trade," a project exploring the decision-making mindset in both football and financial trading. Through content, education, and interactive experiences, the initiative aims to boost brand awareness and empower traders to improve their decision-making skills. While challenges exist regarding target audience engagement, content quality, and regulatory compliance, the project has the potential to revitalize EC Markets and create a unique connection with its audience by leveraging the passion for football and the complexities of financial trading.

01/28/2026 International Settlement
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Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

The "underwear controversy" surrounding Dong Yuhui has sparked deep reflections on live streaming product selection, IP positioning, platform responsibility, and the social media ecosystem. The incident exposed shortcomings in the product selection process, highlighted the conflict between intellectual integrity and commercial value, and warned against the alienation of the social media environment. New Oriental should strengthen its corporate brand and achieve a win-win situation for both personal IP and the platform. The live streaming industry needs to be cautious in product selection, respect its hosts, and adhere to ethical bottom lines. Platforms should strengthen governance and create a healthy ecosystem.

01/07/2026 Logistics Industry Insights
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Crossborder Ecommerce Adapts to Currency Volatility

Crossborder Ecommerce Adapts to Currency Volatility

This article analyzes the impact of USD exchange rate fluctuations on cross-border e-commerce. While a rising exchange rate can increase profits, it may also lead to decreased orders and intensified competition. The importance of order volume is emphasized, and strategies such as diversification and refined operations are proposed. Sellers are advised to focus on product quality and brand building, and to implement robust risk management to address the challenges posed by exchange rate volatility. Ultimately, proactive adaptation and strategic planning are crucial for navigating the complexities of currency fluctuations in the global e-commerce landscape.

01/06/2026 Exchange Rate Query
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BFE Express Expands Lastmile Delivery for Ecommerce Growth

BFE Express Expands Lastmile Delivery for Ecommerce Growth

BFE Express specializes in last-mile delivery, providing efficient and reliable smart delivery services to e-commerce platforms and local businesses through intelligent system management and a hyper-localized fulfillment network. Its core competitiveness lies in data-driven operational optimization and customized solutions. BFE Express aims to transform logistical challenges into competitive advantages, building a trustworthy logistics service brand. They focus on optimizing delivery routes and providing real-time tracking, ensuring customer satisfaction and efficient resource utilization. Their commitment to innovation and customer-centric solutions positions them as a leader in the rapidly evolving last-mile delivery landscape.

01/20/2026 Logistics
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Revlon Struggles As Tiktok Reshapes Beauty Industry

Revlon Struggles As Tiktok Reshapes Beauty Industry

Revlon's bankruptcy highlights the challenges traditional beauty brands face in the digital age. TikTok has emerged as a new battleground for beauty marketing, with brands like CeraVe, Garnier, and Elf Cosmetics achieving success through the platform. To thrive in a competitive market, traditional brands must embrace innovation, adapt to evolving trends, and prioritize engaging with consumers. This shift is crucial for maintaining relevance and leadership in the rapidly changing beauty landscape.

01/04/2026 Logistics Industry Insights
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Oneroyal Names Marilena Iakovou CMO to Drive Global Growth

Oneroyal Names Marilena Iakovou CMO to Drive Global Growth

OneRoyal has appointed Marilena Iakovou as its Chief Marketing Officer. This strategic hire aims to strengthen the brand's presence and accelerate its global expansion efforts. Iakovou's expertise will be instrumental in optimizing the customer experience and driving growth across various markets. The appointment underscores OneRoyal's commitment to innovation and strategic development within the competitive FinTech landscape, positioning the company for continued success in its global ambitions.

01/28/2026 Logistics Industry Insights
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Tiktok Influencer Marketing Four Key Strategies for Success

Tiktok Influencer Marketing Four Key Strategies for Success

This article unveils four key secrets to successful influencer marketing on TikTok: trusting influencers and empowering creative control, crafting clear statements of work to standardize collaborations, embracing experimentation and risk-taking, and building long-term partnerships to enhance user trust. By mastering these strategies, brands can effectively expand their reach on the TikTok platform, build a loyal user base, and ultimately drive sales growth. These insights help brands navigate the dynamic TikTok landscape and optimize their influencer marketing efforts for maximum impact.

01/06/2026 Logistics Industry Insights
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