Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Guide Mastering Onsite Promotion for Beginners

Ebay Sellers Guide Mastering Onsite Promotion for Beginners

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. Promoted Listings help products stand out in search results, while Brand Ads focus on enhancing brand influence and conversion rates. For new sellers, it is recommended to start with Promoted Listings to build a solid foundation and then gradually experiment with Brand Ads to achieve precise traffic generation and sales growth. This approach allows for a phased and effective implementation of eBay's promotional tools.

01/06/2026 Logistics Encyclopedia
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Chinese Pet Brands Expand on Amazon Amid Global Demand

Chinese Pet Brands Expand on Amazon Amid Global Demand

The globalization of pet home products is opportune, with Amazon being a crucial channel. Feandrea, a brand under ZHIYU Technology, leverages Amazon Advertising to reach users through diverse channels. They utilize the 'Brand Metrics' feature for precise marketing and actively experiment with interactive formats like Amazon Live to enhance user experience and brand loyalty. Case studies like 'Sailor Plan' provide valuable references for Chinese brands venturing overseas. Amazon's platform offers significant opportunities for growth and brand building in the global pet supplies market.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

This article provides Amazon sellers with a comprehensive brand protection guide, covering aspects such as brand registry, UPC acquisition, trademark/copyright registration, and product packaging. It details how to deal with counterfeiters and listing hijackers, including test buys, contacting sellers, and reporting to Amazon. The aim is to help sellers build a strong brand defense and safeguard their assets on Amazon. It offers practical steps and strategies to proactively protect intellectual property and maintain brand integrity within the competitive Amazon marketplace.

02/03/2026 Logistics Industry Insights
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Scent Marketing Boosts Emotional Engagement in Aroma Industry

Scent Marketing Boosts Emotional Engagement in Aroma Industry

Homesick, a scented candle brand, leverages emotional marketing by using scents to connect with users' emotions, thereby enhancing brand loyalty and sales. Its success story is a valuable case study. The brand effectively taps into nostalgia and personal memories associated with specific locations and experiences, creating a strong emotional bond with its target audience. This approach differentiates Homesick from competitors and fosters a deeper connection beyond just the product itself. This emotional connection translates to increased brand preference and ultimately, higher sales.

02/03/2026 Logistics Industry Insights
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Logistics Sector Sees Growth in Franchises and Leasing Options

Logistics Sector Sees Growth in Franchises and Leasing Options

Opportunities are emerging in the logistics industry. This article focuses on the hot topic of logistics franchise and investment, outlining recruitment information from companies like Aneng Logistics and Best Express, as well as warehouse leasing information from logistics parks in various regions. It also provides advice on seizing these logistics opportunities, including defining your own positioning, conducting in-depth market research, and evaluating risks and returns. Aiming to help investors find success in the logistics sector.

08/15/2025 Logistics
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Maersk Adjusts Asia Import Surcharge for Thai Ports

Maersk Adjusts Asia Import Surcharge for Thai Ports

Maersk announced an adjustment to the Equipment Positioning Origin Import (POI) surcharge for intra-Asia imports to Sahathai and TCT terminals, effective May 14, 2021. This surcharge applies to containers exceeding road transport weight limits and opting for barge transportation. Maersk advises customers to accurately calculate cargo weight, plan transportation strategies effectively, and communicate in advance to optimize transportation costs. This adjustment aims to manage equipment repositioning costs associated with heavier cargo requiring barge services within the region.

09/28/2025 Logistics
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Chiles Andrs Sabella Airport Expands As Northern Air Hub

Chiles Andrs Sabella Airport Expands As Northern Air Hub

Andrés Sabella Gálvez International Airport (ANF) in Antofagasta is a significant aviation hub in northern Chile, operated by COPSA, with annual passenger traffic exceeding one million. Certified as an international airport, it serves multiple airlines, connecting major Chilean cities and select Peruvian destinations. Future plans include expanding international routes, positioning it as a key node for regional air transport. The airport plays a vital role in connecting the northern region and facilitating both domestic and international travel.

09/26/2025 Airport Codes
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Hebei Exports to Latin America Surge Amid Trade Strategy Shift

Hebei Exports to Latin America Surge Amid Trade Strategy Shift

Hebei province's import and export volume to Latin American and Caribbean countries reached a record high. This growth is attributed to the deepening of China-Latin America trade, precise positioning in key markets, and increased exports of advantageous products. Furthermore, the increased import of high-quality agricultural products from Latin America promoted trade diversification, providing a valuable reference for foreign trade development in other regions. The strong performance highlights the potential of the Latin American market for Hebei's exporters.

11/03/2025 Logistics
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Frances Amelia Leads Green Shift in Regional Aviation

Frances Amelia Leads Green Shift in Regional Aviation

French airline Amelia is actively embracing sustainability by joining IATA and partnering with Universal Hydrogen. These initiatives demonstrate their commitment to the green transformation of regional routes. Amelia aims to become a leader in hydrogen-powered aviation, contributing to a greener future for the aviation industry. They are actively pursuing strategies to reduce their environmental impact and promote sustainable practices within their operations, positioning themselves at the forefront of the evolving landscape of environmentally conscious air travel.

01/05/2026 Airlines
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