The global micro duty-free transport policy will be completely abolished across all countries, significantly impacting brands, consumers, and the logistics market. Brands must quickly adjust their strategies to respond to the new tariff policies in order to maintain market competitiveness and meet consumer demands.
Faced with US tariffs on EU imports, Hermès plans to raise prices in the US market to offset the impact. This highlights the complex influence of international trade, tariff policies, and exchange rate fluctuations on luxury goods pricing, as well as the strategic choices brands make in balancing profit margins with market share. Consumer loyalty is crucial, and Hermès needs to closely monitor market dynamics and innovate its business model to address the challenges. The price increase reflects a direct response to the imposed tariffs and aims to maintain profitability amidst these economic pressures.
This article unveils four key secrets to successful influencer marketing on TikTok: trusting influencers and empowering creative control, crafting clear statements of work to standardize collaborations, embracing experimentation and risk-taking, and building long-term partnerships to enhance user trust. By mastering these strategies, brands can effectively expand their reach on the TikTok platform, build a loyal user base, and ultimately drive sales growth. These insights help brands navigate the dynamic TikTok landscape and optimize their influencer marketing efforts for maximum impact.
Recently, a large-scale delisting of brands occurred on Amazon US, suspected to be related to the joint liability mechanism and non-compliant operations, raising sellers' concerns about platform compliance. This article analyzes the background, possible causes, and coping strategies of the event, emphasizing that compliant operation is the key to survival in cross-border e-commerce. It reminds sellers to strictly abide by platform rules to avoid unnecessary losses. Adhering to Amazon's guidelines is crucial for maintaining a healthy and sustainable business on the platform.
This article reveals 20 common “counterproductive operations” in Xiaohongshu marketing, covering strategic misjudgments, content errors, tactical deviations, and cognitive biases. It aims to help businesses avoid pitfalls and achieve effective growth. The article emphasizes the importance of long-term thinking, user-centricity, and data analysis. It recommends that companies enhance team awareness through professional training. By understanding these common mistakes and focusing on best practices, brands can significantly improve their Xiaohongshu marketing performance and drive sustainable growth.
The Regional Office for Capacity Building Asia Pacific (ROCB A/P), with strong support from regional members like Hong Kong Customs, is dedicated to providing high-quality capacity building support to customs administrations in the Asia-Pacific region. The renewed dispatch of technical experts by Hong Kong Customs demonstrates its long-term commitment to regional capacity building. ROCB A/P will continue to play a vital role in facilitating regional trade development, ensuring trade security, and enhancing customs management capabilities.
Facing an Amazon infringement complaint? Don't panic! A Non-Infringement Report, prepared by US and European lawyers, provides a professional legal analysis assessing the infringement risk of your product. This serves as strong evidence in your appeal, helping you counter malicious complaints and regain market share. Our team of US and European lawyers offers professional and efficient services, significantly increasing your chances of a successful appeal. We help you fight back against false claims and protect your business on Amazon.
Amazon launched the Account Health Assurance (AHA) program to mitigate the risk of wrongful account suspensions through manual intervention and appeal guidance. While it has eligibility requirements and time constraints, the program signals Amazon's shift from arbitrary account suspensions to a more reasoned approach, aiming for a healthier partnership with sellers. For sellers, compliant operations and improved performance remain crucial for long-term success on the platform. This initiative shows a move towards greater transparency and fairness in account management.
A leading cross-border e-commerce company in Guangzhou was exposed for forcing employees to take rotational leave, a disguised form of layoffs, drawing industry attention. Facing the industry downturn, cross-border e-commerce employees should enhance their professional skills, expand their network, pay attention to trends, maintain a positive attitude, and prepare a Plan B to cope with challenges. This situation highlights the need for workers in this sector to proactively manage their careers and be prepared for potential job insecurity amidst economic fluctuations.
The Ports of Los Angeles and Long Beach have significantly reduced pollutant emissions and improved air quality through the Clean Air Action Plan (CAAP). By recognizing green pioneers, promoting technological innovation, and strengthening policy guidance, the CAAP sets a benchmark for global port sustainability. Moving forward, both ports will continue to deepen the CAAP to address challenges and achieve green port goals. This collaborative effort demonstrates a commitment to environmental stewardship and serves as a model for other ports seeking to minimize their environmental impact.
