Amazon Sellers Guide Branding and Ad Strategies

Amazon Sellers Guide Branding and Ad Strategies

This article delves into key techniques for Amazon brand building, advertising strategies, and traffic loop optimization. It covers brand logo creation, store page optimization, off-Amazon traffic channels, and the use of category ads. Through brand defense and offensive strategies, along with alternative advertising tactics, it helps sellers stand out in the Amazon marketplace and maximize profits. The article provides practical insights on how to create a strong brand presence, effectively utilize advertising tools, and build a sustainable traffic ecosystem for long-term success on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Threat from Buy Box Hijackers

Amazon Sellers Face Rising Threat from Buy Box Hijackers

Amazon Buy Box hijacking poses a significant challenge for brand sellers. This article delves into the importance of the Buy Box and the damage caused by hijacking. It provides four preventive strategies: staying vigilant, registering your brand, establishing an independent website, and strengthening brand identity. Furthermore, it outlines response measures for hijacking incidents, including issuing warnings, collecting evidence, and controlling damages, to help sellers protect their brand and sales. The article aims to equip sellers with the knowledge and tools necessary to combat Buy Box hijacking effectively.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Struggle As Funding Dries Up

Amazon Sellers Struggle As Funding Dries Up

The Amazon brand acquisition frenzy is cooling down, with funding plummeting by over 80%, leaving the industry facing internal and external challenges. Acquirers are transforming to survive, urging sellers to choose partners cautiously. The industry is undergoing a rational return and value reconstruction, emphasizing operations, brand building, and diversified channel expansion in the future. The focus shifts from rapid acquisition to sustainable growth and long-term brand value creation. Sellers need to carefully evaluate potential acquirers based on their operational capabilities and commitment to brand development.

01/04/2026 Logistics Industry Insights
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Amazon Brands Grapple with Counterfeits Urge Seller Compliance

Amazon Brands Grapple with Counterfeits Urge Seller Compliance

An Amazon brand authorized store operator faced a piggybacking crisis, nearly leading to account suspension. This article analyzes the causes of the incident and provides compliant counter-attack strategies for brand authorized stores from the perspectives of brand authorization scope, compliant piggybacking removal methods, listing protection, and account health. It also warns sellers to avoid illegal operations and maintain a fair competitive environment on the platform.

12/29/2025 Logistics Industry Insights
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New Registry Simplifies Art Import and Export Processes

New Registry Simplifies Art Import and Export Processes

We provide artwork import & export registry enrollment form templates to facilitate smooth registration and streamline the import/export process. We also offer assistance with fine art import & export license applications, resolving licensing challenges and enabling artwork to circulate globally. This service simplifies the complexities of international art trade, ensuring compliance and efficient movement of artworks across borders. Our goal is to make artwork trading easier for artists, collectors, and galleries.

08/21/2025 Document Interpretation
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Cross-border E-commerce New Policies An Efficiency-boosting Solution for Customs Clearance

Cross-border E-commerce New Policies An Efficiency-boosting Solution for Customs Clearance

The General Administration of Customs recently announced new policies that eliminate the requirement for cross-border e-commerce export overseas warehouse registration and simplify export document declaration, enhancing customs efficiency and providing convenience for cross-border e-commerce companies. These new measures include a pilot program for 'inspection before shipment' for consolidated cargo and regulatory models for cross-border returns, which are expected to significantly shorten the customs service chain.

07/23/2025 Logistics
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African Trade Requires ECTN for Smooth Customs Clearance

African Trade Requires ECTN for Smooth Customs Clearance

The Electronic Cargo Tracking Number (ECTN No.) is a crucial document required for exports to African countries to ensure smooth customs clearance. Many African nations, including Nigeria, Senegal, and Guinea, mandate obtaining this number before shipment to avoid customs issues and fines. Shippers should inquire about the relevant regulations from the consignee during the application process. Understanding the importance of this registration significantly enhances the efficiency of international trade.

07/28/2025 Logistics Encyclopedia
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UAE Introduces VAT Deductions for Crossborder Ecommerce

UAE Introduces VAT Deductions for Crossborder Ecommerce

The new UAE VAT policy allows importers using freight forwarder tax numbers for customs clearance to claim tax deductions under certain conditions, reducing operating costs for cross-border e-commerce. This article provides an in-depth interpretation of the new policy, analyzes cross-border e-commerce logistics models, and details the VAT registration and declaration process. It offers a practical guide for sellers looking to tap into the UAE market.

01/04/2026 Customs Knowledge
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Amazon Sellers Products Pulled Over EU Energy Label Violations

Amazon Sellers Products Pulled Over EU Energy Label Violations

Attention Amazon EU sellers! New EU EPR energy efficiency label regulations are in effect, and non-compliant products risk being removed from listings. This article details the definition, scope, registration process, and Amazon upload methods for EPR energy efficiency labels, helping you avoid risks and operate in compliance within the European market. Shinan Cross-border Logistics Navigation provides professional consulting to help your products smoothly enter the European market.

01/04/2026 Customs Knowledge
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Alibaba Enforces Stricter EPR Rules in Germany Spain Austria

Alibaba Enforces Stricter EPR Rules in Germany Spain Austria

This article interprets the updated Alibaba.com product control rules regarding German WEEE, as well as the EPR regulations in Spain and Austria. It emphasizes the importance of EPR compliance, detailing compliance methods, the consequences of non-compliance, and the steps to upload EPR registration numbers in the Alibaba backend. The aim is to help cross-border e-commerce sellers understand and comply with relevant regulations, avoiding potential risks and losses.

01/04/2026 Customs Knowledge
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