Email Marketing Boosts Affiliate Program Conversions

Email Marketing Boosts Affiliate Program Conversions

Email plays a crucial role in affiliate marketing. Effective communication, content empowerment, providing practical tools, and sharing expertise enhance affiliate partners' marketing capabilities, leading to a win-win situation for both the brand and its partners. The success of affiliate marketing lies in mutual trust and shared growth. Email marketing helps nurture these relationships, ensuring affiliates are well-equipped to promote products and services effectively, ultimately driving sales and brand awareness.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Hit by Black Friday Chaos Deals Axed Brands Dropped

Amazon Sellers Hit by Black Friday Chaos Deals Axed Brands Dropped

During the Amazon Black Friday promotion, sellers encountered issues such as Lightning Deal cancellations and suspension of brand authorization, impacting sales. This article analyzes the reasons behind the Lightning Deal cancellations and explores the impact and potential causes of the brand authorization program's suspension. It emphasizes the importance of compliant operations for sellers on the Amazon platform to avoid such disruptions and maintain stable sales performance during peak seasons.

01/06/2026 Logistics Industry Insights
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Chinese Firm Sanberson Dominates Global Trampoline Market

Chinese Firm Sanberson Dominates Global Trampoline Market

Qingdao Sanpuro, through focus and dedication, has become the 'first trampoline stock in cross-border e-commerce'. This article analyzes its transformation from ODM to its own brand, revealing how it achieved global leadership in the trampoline market by focusing on trampoline products, cultivating overseas markets, building the SKYWALKER brand, and continuously investing in R&D. It provides a new development path for export sellers integrating industry and trade.

01/06/2026 Logistics Industry Insights
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Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Facebook Page Management Guide Boosts Lead Generation

Facebook Page Management Guide Boosts Lead Generation

This article details the creation, setup, and daily operation techniques of a Facebook Page, aiming to help businesses build a professional brand image, enhance user engagement, and effectively drive traffic to independent websites. It covers basic page configuration, essential settings, content planning, posting frequency, and interaction strategies. This provides readers with a comprehensive practical guide to effectively manage their Facebook presence and leverage it for brand building and traffic acquisition.

12/29/2025 Logistics Industry Insights
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New Customs Rules Clarify Valuation of Franchise Royalties

New Customs Rules Clarify Valuation of Franchise Royalties

The new WCO regulations clarify that franchise and brand royalties are not included in customs valuation if they are not directly related to the imported goods. Businesses need to understand the criteria for determining this direct relationship to minimize trade costs. This clarification provides greater certainty and potentially reduces the customs duties payable on imported goods where franchise or brand royalties are involved but are unrelated to the specific characteristics or production of those goods.

01/05/2026 Customs Knowledge
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Amazon Sellers Gain Organic Sales Growth Strategies

Amazon Sellers Gain Organic Sales Growth Strategies

This article delves into the organic traffic entry points on Amazon Listing detail pages, including main image videos, brand association (Newer Model), A+ pages, and brand stories (Post section). It provides practical techniques and strategic suggestions to help sellers fully utilize these free resources, optimize Listing content, and enhance user experience. The ultimate goal is to achieve breakeven for new product promotion by maximizing organic visibility and conversion rates through effective Listing optimization.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Proven Promotion Strategies

Ebay Sellers Gain Edge with Proven Promotion Strategies

This article provides an in-depth analysis of two core promotion tools on the eBay platform: Promoted Listings and Brand Ads. It details their working principles, charging models, target audiences, and operational steps. The aim is to help sellers choose the most suitable promotion method based on their store's specific circumstances, enhance product visibility and brand influence, and ultimately achieve sales growth. This guide offers practical insights for maximizing the effectiveness of eBay's advertising options.

01/04/2026 Logistics Encyclopedia
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Lovead Helps Chinese Brands Expand Globally with Integrated Solutions

Lovead Helps Chinese Brands Expand Globally with Integrated Solutions

LoveAd is a professional agency with 17 years of experience in overseas advertising, providing one-stop solutions for going global, including market research, brand consulting, brand website building, traffic operation, content marketing, and influencer marketing. Having served over 150,000 clients with an annual GMV exceeding $1.5 billion, LoveAd is a trusted globalization partner. They offer comprehensive support to businesses looking to expand their reach and establish a strong presence in international markets.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Hit by Widespread Trademark Irregularities

Amazon Sellers Hit by Widespread Trademark Irregularities

The USPTO sanctioned a trademark agent, impacting over 6,000 trademarks and creating a brand crisis for Amazon sellers. Sellers should immediately conduct self-checks, classify risks, protect their stores, diversify brands, seek legal support, and actively communicate with Amazon to minimize losses. Choosing reputable agencies and strengthening intellectual property awareness are crucial to avoid such incidents. The situation highlights the importance of due diligence and proactive brand protection strategies for Amazon businesses.

01/06/2026 Logistics Industry Insights
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